Tag Archives: designer

The Important Elements of Modern Web Design for Your Business

web design insights

As time goes by, we can see many things changing gradually but surely. Not only that, we can even see new things coming into our growing digital world from time to time. Yes, that’s what it means to live in a modern world. For that reason, we are required to adapt to new things and adjust to anything in this era, especially if we are living the life of a business person. If you are a business owner, your mind is required to adjust to new things and to be always on the move. In short, in this modern world, you need to have a modern mind. Though it doesn’t necessarily mean that your need to completely leave the traditional things, you have to think like how the modern people think. For example, we know for a fact that a business needs a website. But it doesn’t stop there; a website needs its web design. And that web design, of course, needs a lot of improvements in a world where almost everything constantly changes. For that reason, there are many modern web design elements made for improving a website – those new trends. New trends in web design are made for helping people create a new look for their website and branding so that the website has different and unique style to tell stories and explain the company behind that website. That being said, it doesn’t mean that we have to include every trend that comes about on our website. With so many options to choose from, it can be tough to decide which ones are really worth considering. But don’t worry! I’m here to help you narrow down the most important modern web design elements for your business through this article. Keep reading to find out!

Unique and large Typography

Every company has a specific font or typography that they use for differentiating their company from their competitors. This font is what defines the company’s branding and identity. In recent years, designers have received a larger selection of fonts to choose from, making it easier for brands to more accurately express themselves through typography. Aside from branding and making your company unique, typography can also help “lead” your website visitors to the specific page they want to see. Creating unique and large typography is also a part of making your business branding more standout among your competitors. However, make sure the size of the font you choose supports any browsers and devices so that your website is user-friendly.

Large and responsive hero images

I’m not going to lie, strong visual experience intrigues me. Sometimes I think I don’t have to travel to all places in the world to see something amazing. Just seeing a great visual element “carved” in a single touch of skilled photography makes me feel like I was in there for real. The same thing applies to hero images on a website. By focusing on a great visualisation of an image, you can help your visitors understand you more and encourage them to stay on your website. Aside from that, large images can help visually tell your story without having to depend on just text. That being said, large images may be hurting your website’s loading time, so make sure you consult to your web designer to make the hero images you are using become responsive and user-friendly.

Background video

In this modern world, we may have seen many websites using background video to enhance more visual experience for their website visitors. A background video can serve as a brilliant way to get the visitor more engaged to click-through to the main video. With a background video on your website homepage, you will not only entertain your visitors from the moment they land on your page, but you can also help your visitor understand the key important points about your company without them having to read every single line of text. It is like you are already communicating with your visitors with the video. Again, putting a video on a website needs to be carefully and properly executed because size matters. If you want a user-friendly website, make sure you consult to your web designer first.

Those three are the most eye-catching web design elements for me. Whenever I land on a website page and see those elements, I always feel hyped up about the website and stay longer than usual because it is so interesting. A website is like the bridge of communication between a business owner and a consumer. Therefore, do all the best to provide a high quality website both in terms of content and design. If you don’t have a special web designer yet, you can contact us now and let our creative designer team assist you with your website and your business.

Beautiful Backdrop: 4 Tips on Using Fullscreen Images as Backgrounds

Tips on Using Fullscreen Images as Backgrounds

Last year, a story popped up on The New York Times about how the celebrated Japanese composer and musician Ryuichi Sakamoto ended up creating a playlist for a restaurant in New York. The gist is that Sakamoto frequented this particular restaurant and was so annoyed at the music that he finally went to the chef, gave him a piece of his mind and offered to curate the music himself, without pay of course, so that he could feel more comfortable eating there. Interestingly, none of the songs he picked are from his own composition.

What Sakamoto did there might seem a little bit fussy but Sakamoto, a noted film composer who’s won an Oscar for his work on The Last Emperor, knows just how essential background music is to the whole experience. It’s not just with film and food, background elements are essential in almost everywhere and in web development, this practice manifest in the use of website backgrounds. Plain backgrounds are simple and don’t involve much consideration other than color but if you’re using an image as a background, that’s where things might get a little bit tricky.

Choosing things for the background

In a very weird way, choosing things that could work well in the background might actually be trickier than when you’re choosing things for the foreground. I have a friend who sings in both a band and a chorus and I’ve been told that singing lead vocals on a band takes a very different approach compared to when you’re singing in a chorus or when part of an ensemble. In an ensemble, you actually have to make an effort to not stand out, to blend in with the rest of the group while being the lead vocals on abad carry much less restrictions, although you still have to make an effort to sync with the rest of the instruments.

The Sakamoto story I provided above sheds some light to this particular issue. Take a glance at the playlists Sakamoto provided and you’ll see that the included songs aren’t exactly something you’d want to listen on your free time. This is by design, a good song doesn’t necessarily make good background music and what makes good background music might not have the same effect when played in the foreground.

Unsurprisingly, these same considerations should be taken into account when you’re trying to choose an image as a background. It’s the same case whether you’re trying to use an illustration or a photo as a background, you can’t just simply pick what might be objectively considered the best image, you have to consider that image together with the foreground elements of your website. Before you start feeling overwhelmed, here are some general issues you might consider when using fullscreen images as your background.

Use only high-quality images

1080p is the standard resolution for most smartphones with some Android phones upping the ante to 1440p. The last few years have seen an increase in 4k screens mostly in the computer space but Sony has actually released phones with a 4K HDR screen although it remains to be seen whether other manufacturers would follow suit. Anyway, the point I’m making here is clear, make sure that the image you’re using is of a high-quality to ensure they won’t become pixelated.

Strike a perfect balance between the background and the foreground

Images in general are ‘noisier’, for a lack of a better word, than plain backgrounds. Taking this into account, it is advisable for you to use less foreground elements than you normally would when you’re using plain backgrounds. The noisier the image, the less room you could mess around with your foreground elements. The one approach I like to use is start with picking the image first and then to start adding elements into the image until it’s too crowded. If you feel like one image isn’t giving you enough room, it’s time to try a different image.

Make good use of color contrast

Now, here’s the elephant in the room. When you’re choosing images for your background, you need to make sure that the image you’re choosing won’t obscure the text in the foreground. Having a background that overwhelms the foreground is a cardinal sin and is the sole reason why you have to take a different approach compared to when you’re choosing images to use in the foreground. The most basic choice would be to use white text on a black background or vice versa but that would seriously limit the kind of image you could use.

Thankfully though, there are shortcuts you could use even if the image you’re using is tad bit too overwhelming. The first thing you could do is to limit text placement only on certain parts of the image. If there are parts of the image that are more uniformly darker or lighter than the others, you could place texts around that area. Alternatively, you could selectively alter parts of the image to make it more habitable for text. Other solutions include using a colored text box to make it more legible.

Make sure your layout works with both landscape and portrait orientation

Mobile internet traffic is now bigger than desktop internet traffic. This has been the case for several years and frankly, I don’t think it’s going to change anytime soon, if ever. As such, you need to take steps in ensuring that your website is just as accessible on a phone screen as it is on the computer. Now, I’ve talked a bit about how you could play around with layouts a bit to ensure texts on your website can still be legible even with an image as a background but now you have to make sure that that remains the same even if you switched from landscape to portrait orientation as smartphone users often do.

Reasons Why Being Creative is Important for Your Business

SEO and creativity

I used to be scared of being creative. I once joined a community called Second Life community. It is basically a virtual game with a virtual life where we can create our own avatar and live inside that virtual world. In that community, I found many people, blessed with creativity. They created so many creative events and when I was talking to them, I felt so left out. I mean, they are really creative and very fast when it comes to opportunities. I was like, “Oh I can never be that creative.” And they felt that I was not one of them. It is understandable though; sometimes you can’t get along well with creative people if you are not in the same pace as them. For that reason, I accepted the fact that I wasn’t creative. Until one day, I started working at a creative agency that provides SEO services for businesses and I am required to write English articles for them. At the moment, all I thought about was, “If I only have to write English articles, then I guess I can do it.” Then, after working there for at least a month, I realised that even writing English articles needs creativity. What’s even bizarre is; all of my co-workers think I’m creative. I felt confused, but then I looked at my portfolio and this was what I came up with: I am good at writing. I used to think that I studied all about English during my university’s life, so it was natural for me to write English articles, since, well, that’s what English department graduates do, right? It turns out, I was wrong. In that agency, my friends always count on me when it comes to creative things, especially words. Yes, I realised that creativity isn’t always a natural talent. We are all born with creativity. The only difference is that the time it takes for us to realise we have the potential and that all we need to do is to find it. And it’s true; I have discovered my true creativity through the string of words, in that office. We need to be creative in order to create innovation, especially in a world filled with businesses. If you are a business owner, being creative is important. Why? Find out in this article!

There will be more competitors

There is nothing more effective than being creative when it comes to getting ahead of your competitors. As businesses are always growing and developing, we are required to always keep up to date with the trends and latest news, because ideas and innovations are born from adjusting creativity to the current situation. Therefore, being creative is a more effective way to create new innovations that can make your business standout among other businesses in your industry.

There will always be new creations

New Year comes, so does new thing. But new thing doesn’t come by itself. The source of the innovation comes from creativity. From single ideas developed by creative insights and turned into a plan for innovation. That innovation leads to a new creation. The problem is; who is going to lead a better new creation in the future?

Things change

As time goes by, things will change. If you are not on the same or better pace as everyone, you will get left behind. The most effective way to overcome changes is by being creative. When you are creative, you can adjust your pace to almost anything in this world. When you are creative, your mind is always working to fit others and make the most of your ideas to make better progress for your business. If things didn’t go your way, you would try to find new solutions based on the current situation and predict what is likely to happen in the future, so that you can think of better ideas to solve it.

Being creative is not always about producing things. Sometimes being creative is needed to solve problems. When you lost your favourite book and at the same time, your friend who happened to have the same book also lost it, the creative way to know which one was your book is by finding the “signs” you left in some pages of your book. When both books were found, you already knew which book was yours. This trick is simple but a creative way to solve a problem. When it comes to business, we are not only focused on creations but we are also focused on preventing problems from happening and solving the existing problems. For that reason, we need creativity to balance our work and creations. Want to get creative with your business but don’t know where to start? Do not hesitate to contact us now and let our creative team help you.