Tag Archives: designer

This is How SEO Made Easy to Understand for Small Business Owners

SEO tips

Almost all people in the world of business have long realised how important SEO for business. Search engine optimisation, known as SEO, is one of the methods of digital marketing that basically helps both consumers and businesses find each other. In the era where almost everything is digital, increasing brand awareness and online visibility has become businesses’ top priority. After all, what is a business without its buyers? For that reason alone, many business owners have started hiring a specialist that can provide SEO services for them. However, even though they know SEO, they still don’t understand SEO. There is a fine line between knowing SEO and understanding SEO. As a person who works at an agency that provides SEO services, I have seen many clients complaining about what they don’t understand and this, if not handled properly, might cause a big miscommunication between clients and SEO providers. Don’t worry! This article was especially made for you to easily understand SEO in a much simpler way. Keep reading to find out!

What is SEO?

SEO is the term for the process of optimising your website and its content as an effort to increase the visibility of your website in the organic (non-paid) search results and improve your ranking for searches in a positive way.

Why is SEO important for small business?

If SEO is done properly, it will give your website more abundant source of free traffic, which later will be beneficial for your small business as you can turn those traffics into more leads and after generating more leads, you can gain real paying customers in the long run. Unlike paid search (known as PPC or Pay per Click), every traffic to your website that came from clicks will not require you to pay.

What are some of the key factors that impact a business’s SEO?

The important key factor when it comes to doing SEO is to produce fresh, relevant content that is relevant to both your business and what your target audience is looking for. Aside from on-site optimisation like website optimisation process, off-site optimisation that is done outside your website is also important for increasing brand awareness. You can write relevant articles in your blog, delivering fresh content to answer the questions your customers are asking. Write truly for your readers not for your SEO. If you know that customers routinely ask a specific question, don’t hesitate to use those keywords, but don’t write the content around the keyword.

How long does it take for SEO to gain results?

It depends on the SEO process itself, but one thing for sure; it is not instant. You don’t just sign up for SEO services and expect results the very next week. Even in six weeks, you may see something but still not that significant. SEO is just complicated and may take long, but with proper methods and big efforts in certain parts of SEO process, the results will amaze you. One warning though, there is no such a thing called instant result. If there is any SEO ‘specialist’ claiming and promising to get ranked 1st fast, chances are, you are meeting a scammer or a black-hat SEO specialist, which will not be a good thing because what they are doing is certainly against the search engine rules and guidelines that will cause damage to your small business in the long run.

Understanding SEO includes understanding your business as well as your SEO specialist that is doing SEO services for you. You need to understand the efforts and the time it would take for SEO to grow your small business. When you understand SEO in these simple ways, the worth-the-wait results will be waiting for you.

Design in Every Aspect: Increase Your Company’s Productivity by Using Design

design tips

My design lecturer once told me something absolute about design. It is the fact that a design is made to make things either more beautiful or more useful or both. If a design is neither one nor both of them, then we might as well leave it. And until now somehow I’m still aware of how true it is. As someone who has been working in a creative agency for almost 2 years, every now and then, I’d watch my co-workers in the web design team communicating with the developers about how the design will make things easier not only for the developers but also for the website visitors. From that, I learned that with so many ideas turned into a full-fledged design, a designer can change many things from every aspect. This is actually what is needed in a business. In the world of business, a good design is what defines a business. If you have a business, you might want everything from every aspect to go according to your plan. However, for some reasons, not everything will go your way sometimes, especially when your office situation lacks productivity. But that’s why design exists in the first place; to change things, and for better or not; it’s up to the design itself. If you want to increase your company’s productivity, you can use design for that. How? Keep reading to find out!

Start with research

When it comes to increasing company’s productivity, it starts with the employees. Conducting a survey on your employees is the right thing to do, because the information you get can be the benchmark in learning what you need in order to increase your employees’ passion and productivity in the office. Are there enough facilities in the office? Are the facilities convenient to the employees? Do they need an extra space somewhere quiet so that they can concentrate?

Change up amenities

Having simple amenities may make life easier, but if your business requires creativity and fun to get the job done, then you need to work on your office environment. You don’t have to build a fancy room with luxurious amenities, like a sound-proof music room or a game room to get your employees passionate with their work. A simple vending machine filled with healthy snacks and healthy drinks can also be something you can invest in so that you can improve your employees’ experience when working for your company. Also, if you have employees who are young parents that need to pick up their children in the childcare, maybe it’s time for you to have on-site childcare services for them. Not only will this help your employees be at ease because they know their children are nearby, they won’t have to worry about their children’s safety and so they can work peacefully knowing that their children are safe and even though something happens, you are not far away from them. Having an on-site clinic is also wise as it helps your employees get their monthly check-ups without having to be absent.

Improve and automate technology

We are living in the world where almost everything is digital. Technology has changed the face of business today. Therefore, you need to make sure that your office tech is up to date and in a good condition and make sure your employees know what they are doing with the devices. Do as much automating of functions as possible, from meeting room software that chooses rooms and times based on employee schedules and presentation requirements, to wireless presentation hardware that talks with employee devices. Technology is improved to make things easier for us, so making use of today’s technology for your business is a good step towards success.

Success may be defined by our efforts, but our efforts are determined by our willingness and passion to be productive and do our best. Therefore, creating a “booster” for your employees in your office is the right way to build more productive atmosphere. Need another booster to improve your business as a whole? Contact or visit us now and let our awesome team help you grow and build your business in a professional way. Our highly experienced team is professional and fun to work with as we always build a nice environment even for our office. I’m sure we can help you do the same too.

The Important Elements You Need for Your Corporate Business Design

design tips

The use of websites for business is not something uncommon anymore. Businesses, small or big, still need a website to connect more with their customers and potential customers. A website is important for increasing brand awareness, interacting with customers and potential customers, increasing reliability as well as improving online visibility. For that reason, many business owners hire professionals to do web development and web design for them. If you are a business owner, you surely know that having a website alone is not enough. You need to make sure you have added important elements to your website so that it will work more effectively. However, in terms of design, businesses have different approach for their website. Of course, it depends on what your business is about. When a business delivers a fun theme, web designers know how to make it fun and casual. However, when a business is considered as corporate business, one should never play games with design. It is all about seriousness but effective at the same time. So, what are important elements that you need for your corporate business design? Keep reading to find out!

Stationery and business cards

I know business cards are important for almost all businesses; however, for corporate businesses, things like stationery and business cards are like the Holy Grail of all things. Simply put, a classic letterhead is still an important part of the corporate design. Although a lot is now handled electronically, it is still used often enough as a classic cover letter or an invoice. Also, a business card is like a timeless tool of your business equipment. Not only does this make your business unique and easily recognisable through the brand colour and design, this is also crucial for future business relationships in a traditional way.

Web design

The fact that online visibility is one of the ways for businesses to be found by their target audience is no longer a secret today. Your website can give you the opportunity to provide your customers with all the important information and messages you need to convey to them. However, only designing your website alone is not enough. A good web design should provide responsive design while showing high quality design at the same time. A corporate business can work well with minimalism and serious design. It can be modern design, but keep the seriousness and professionalism integral. The ability to be responsive is also important because your customers, clients or target audience may check out your website using different kinds of devices, especially those on the go; therefore, your web designers should be able to provide this feature for you.

Invest in design but adjust!

Design is a must in every business regardless of what business it is about. However, use your common sense. You can invest big in design and believe in its capability when it comes to your business, however, think of investing in the right places. You may define the style, timeframe, and budget for your business, but you have to leave other things to the pros. Therefore, make sure you leave this to the pros and make sure you find the right ones as well.

In addition to that, flyers and brochures may seem to be outdated, but in the world of corporate business, it isn’t that old. In fact, it is still necessary. However, think of the budget and think big. Don’t just choose one method, think of the other ways and expand things. From that, you can surely grow your business more effectively and more efficiently. If you still haven’t found your feet, feel free to call us and let our awesome team help you.