Tag Archives: designer

Should You Follow These Web Design Trends for Your Business in 2019?

web design trends

What is your New Year’s resolution in this wonderful year of 2019? Well, I don’t want much for New Year’s resolution; I only want to improve my creativity, especially when I am a writer who also has eyes for design creativity. And just when I said that, I already saw a new set of creativity applied on 2019’s new web design trends. Wow, people are just fast, aren’t they? Every year comes and goes, and people already come up with ideas to improve and produce new and better inventions, especially business owners and designers. Maybe you have seen those unique eateries with modern designs, as well as their modernish food menu that are unusual. Yes, even creations can also be made for food and drinks. However, there is another thing that business owners can make use of when it comes to attracting new customers; web design. If you are a business owner, having a website is crucial in attracting and interacting with customers; therefore, knowing about web design is also necessary. Now that it’s 2019 and there are new trends already, let’s look into these web design trends in this year and find out if you should follow the trends for your business’ website. Keep reading to find out!

The non-traditional scrolling

We all know scrolling is simple. We just have to scroll up and down to go to a page that we want to reach. However, non-traditional scrolling has a different kind of…well, scrolling. Take a look at the example below.

Web design trend 1

 

Aces, a baseball recruiting agency, uses a horizontal scroll at the top of their website to grab users’ attention, show off the talented players they work with and give some fast facts about their business. So, instead of being directed to the bottom page as we are scrolling down, we have a slideshow that moves sideways until we have seen the entire content there. When we’re done, we will be directed to the bottom page as usual.

Gradients

I know websites that contain gradients are not really new in the world of web design, but hey, it’s always bang on-trend from time to time. I mean, look at this example.

Web design trend 2

Even Instagram rebranded their logo to the magenta gradient – and people definitely noticed the difference. Their decision to modernise gradients impacted design as a whole and has now become a popular design choice among creatives.

Scroll-triggered animations

Okay, I know scrolling has really become the trend in web design lately and scroll animations seem to be more popular. This kind of web design is not only showing the value of a visual design talent and front-end development skills, but it also increases the quality of time efficiency and user engagement. By scrolling and clicking through the page layouts, a website with this type of design can show users their entire service line or important content.

web design trend 3

Making use of colour branding

Another trend that can increase value to the business branding itself is the use of colour branding. Camden Town Brewery is using a web design that is branded based on page or product and changes colour when the user navigates and interacts with the product or pages. This web design subconsciously helps the user navigate through the site and associate which product or service page they’re looking at solely based on visual colour cues.

web design trend 4 1

web design trend 4 2

So, should you follow these trends?

The answer is yes, you should. However, that doesn’t mean that you can follow all of the web design trends in 2019. Aside from these web design trends mentioned in this article, there are other web design trends in 2019 that you also need to look at. That being said, not all design trends are made and meant for your business. You still need to see if the design is SEO-friendly or not. You also need to know if the design is compatible with any device and whether or not the design will affect your website’s performance. Therefore, you should consult to a professional web designer to help you with your business website. Haven’t got a web designer yet? Contact or visit us now and let our design team assist you and give ideas and solutions for your business website.

When Web Designers Working with Business Owners: The Ultimate Combination of Success

web design

When you have a business, you might be familiar with the use of website for business. Yes, a website can help you grow your business. There are things that you need in building a website and one of them is web design. Many business owners hire a web designer to help them with their website; however, not many know how to work well with a web designer, which can be a deal breaker someday sooner or later. In this article, we are going to tell you how to work well with web designers as a small business owner, so that it will be efficient in terms of time and results. Keep reading to find out!

Do your own part

Yes, it is true that you have paid your web designers to work their magic on your website; however, that does not mean that you don’t have any part in it. A design work will be more efficient and effective if you know what you want and what you don’t want in a design. If you tell your designer about it, they will find a way to design a better version of what you want and avoid adding things you don’t like. That will certainly save a lot of time for both you and your designers. Therefore, the first thing you need to do before assigning a web designer to design your website, is to conduct your own research on colours, layouts, examples, and even your competitors’ website or whatever it is that can become a source of inspirations for you. After that, create an outline of what you need and what you want in a website, what colour you may need to express that speaks “your business” uniquely, and what kind of design that can differentiate your business from your competitors. That way, you are helping your web designers in a way that can save time and energy.

Collaborate with your web designers

Your input matters; in fact, it is the key to a successfully designed website. You have ideas, your web designers have ideas – why don’t you collaborate? As a business owner, you already know your business and its characteristics, so helping your web designer with that will make things a lot easier in terms of the process of designing and building your website. When you give input to your web designer, they can combine your ideas with theirs and create a better version of it. Also, when you feel that something is missing and you tell your designers about it, both of you can work it out and find a solution together. Therefore, it will save you a lot of time, energy and of course, money.

Get connected

While your relationship is purely business, getting comfortable with your web designers is also important. Personalities and compatibility matter too. How do you know if you are a good match? The simplest way is through phone call. Do this before you make a deal with a designer.  The first 30 minutes of your first call with your web designer will determine whether or not you can work well in the future. This phone call is really important to set a tone for your project. Web designers with good reputation is usually selective in whom they work with, because a good match is really important for them in every work progress of a project.

Understand your web designers and do not rush them

I’ve heard a lot of clients rushing their web designers, saying something like, “Please make me a website and show me the design in one week,” without planning to get involved in the whole project. That’s where it goes wrong. Clients demanding designers to work fast without giving them any input as to how the design should look like and what kind of company that they have are the kinds that cannot work well with any web designers. When you hire a web designer, your job as a business owner who hires them is to understand their need of time and input. Give them your part of ideas, research and input. Listen to their advice and combine ideas from both sides. Give them reasonable time to adjust to your business.

That’s how you can be a good client that is supporting a good web designer – a great match that will work well in the future. Patience and tolerance are the key points in working with any kinds of collaborations. If you do it that way, your web designer can achieve better design results for your website effectively and efficiently.

Work Wonders: A Day in the Life of a Digital Marketer that Business Owners Should Know

Digital marketers life

In this era, the role of a digital marketer is important for any business, because with the more growing and developing technology, businesses are required to provide better performances and marketing strategies to keep their business running smoothly. One of the ways to do that is through SEO. Many business owners hire an SEO company to do SEO services for them. With SEO, businesses can increase their opportunity to be found by their target audience. But, did you know that behind SEO process, there is someone who plays a big role in producing high quality content and plan for digital marketing – for the SEO? Yes, they are the digital marketers. If you are a business owner thinking about wanting to hire an SEO company but still in doubt, maybe you will need to see what a digital marketer is about and what they do to improve and help you grow your business. Rest assured! In this article, I am going to share with you a day in the life of a digital marketer in our team, so that you trust that their daily activity is supporting their effort in improving clients’ business. Keep reading to find out!

6 a.m.

Get up and start the day!

7 a.m.

  • Never skip breakfast
  • Check the news and headlines
  • Read relevant things and share it on business accounts

7:30 a.m.

Go to the office

8 a.m.

Plan out the day while drinking a cup of coffee

8:15 a.m.

Check emails and deal with anything that takes less than two minutes to solve. Then, move the remaining emails to the daily “actions” list

8:45 a.m.

Have a morning briefing with the team. Discuss about the daily KPIs (key performance indicators)

9 a.m.

Attend meetings with the group or individual to discuss about latest project and the progress

9:30 a.m.

Communicate with clients on current progress and any outstanding ideas regarding the daily “actions” list

10:30 a.m. – 12:30 p.m.

Write a digital marketing plan, blog post or press release

12:30 p.m.

Do things all at once – eat and catch up on news, articles, blogs, social media and talk with other professionals in the industry

1-3 p.m.

Analyse and take a note of client activities through looking at analytics reports and check the key metrics. See what content has the most attention and if any users have inquiries that need answering. Find anything peculiar, different or unexpected and when it is found, search for any insights that might be there

3-4 p.m.

Start taking action on “actions” list items as well as answering emails

4-6 p.m.

Go back to writing digital marketing plans or any other writing, such as articles, content or progress reports that need to be given to clients

6 p.m.

Head home before the family is heading for bed. Spending time with the loved ones is the most important part of the day for a digital marketer too. Have a long conversation with the precious family and catch up with their activities as well. For that reason, every digital marketer usually heads home before the family goes to rest for the night

9 p.m.

Before going to bed, catch up on blogging, research and posts on social media (Twitter, LinkedIn, Facebook, Instagram, etc.) but never stay up too late, because it is not good for a healthy lifestyle. Our digital marketer usually goes to sleep no later than 10 p.m.

That’s how our digital marketer gets through the day in order to help grow and improve our clients’ business. Every day, a digital marketer is required to not only provide ideas and solutions, but also analyse reports and maintain the progress. Are you interested in involving your business with our digital marketer’s activity? Contact us now and get the results!