Tag Archives: branding

how to build personal brand with content

Build Your Personal Brand with These 3 Crucial and Effective Ways

When you are in a happy relationship, the problem is not about if your partner loves you or not. It is more about whether your relationship will stay that way or end quickly. Sometimes we can get something so easily, but preserving the value is another story. The real example I can give you is; a trend. It is so easy for a popular product to be the hype in the industry, but so quick to disappear once another new hyped up trend comes in. It is easy to spend money for shopping, but it is hard to manage it. As a person who works at a creative agency that provides web design, web development and content marketing services as well as other services that can help clients’ business grow, my hardest challenge of keeping up my good work is how to keep audience interested in my content so that my clients will find more new customers as well. That being said, with our team’s hard work, we have succeeded in keeping our clients satisfied with our work by using more engaging types of digital marketing content that will keep audience entertained and of course they will absolutely love it. How? Keep reading to find out!

Videos and motion graphics

Be honest with me, when you see some content, which one would you prefer; video or text? I absolutely love videos and motion graphics and I’m pretty sure many people would choose videos over text. However, there is one thing you should understand when it comes to having video as content; the way you engage with viewers in that videos or motion graphics. I always go to YouTube to watch videos about life-changing lifestyle tips, but I don’t like the type of video where a man or a woman just talking about some tips in the video without including tools or aspects that can engage and interact with viewers. I always love watching content from Improvement Pill on YouTube. Instead of flat out talking about tips, they use graphic motion and great animation to boost the explanation and turn it into entertaining education. Sure you can still use the usual real-person video, but make sure you add fun stuff in it.

Infographics and social media micronarratives

Static content is a powerful tool for capturing and keeping audiences’ attention. On social media, share small snippets of information like fascinating graphs, for example, that can stand alone in posts. Using mini-infographics can also drive traffic to full-length infographics living on your site or blog.

Interactive infographics

According to Demand Metric, interactive content can boost a 70-percent conversion rate. That’s because interactive infographics, widgets, landing pages and more can help viewer personalise content for themselves. BuzzFeed’s famous quizzes are the good example for that. I for one am fond of their fun quizzes. I love it when I visit an online shopping website with features like interactive infographics or quiz because it is more effective to help me know useful things about myself and find what kind of products that are suitable for me.

Even though there is nothing wrong with using text for content, too much of it can make the content dull and lifeless. Engaging types of digital marketing content like those I have mentioned above can help you communicate better with your target audience as well as boost their interest in buying your products or hiring your services.

Online Business Ideas

Online Business Ideas You Can Start on a Budget

If I were to ask the majority of people what they wanted to do to earn money, I’m almost one hundred percent sure they would want to build their own empire as they sit back and let their employees do the jobs instead. Even I would want that. However, not everyone can have the courage to take risks when it comes to building a business. Yes, building a offline or online business might cost you a lot and sometimes if things don’t run smoothly, it will even cost you more. Oftentimes, the most common problem is the budget. Many people don’t want to start a business because money becomes the obstacle to overcoming fear of business failures. As a digital marketer, I have always found some clients reluctant to invest some of their money for Melbourne SEO services, because it is expensive and might take long to see results. Of course there will be risks and consequences, right? This is the main reason why people are reluctant to start their own business and hold back even though they desire that plan and hate their regular job. Are you looking to start your own business but feeling like you are on a tight budget? Well, in this article, I’m going to give you some online business ideas you can start on a budget. Keep reading this article to find out!

Drop shipping

This type of business requires little or no money at all. All you need to do is; have a deal with a supplier or a drop shipper and you can start selling. The good news is; you don’t have to handle any delivery to your customers and you don’t have to store your products. Even better, you don’t have to buy the supplies first before selling. You only have to focus on marketing and advertising to gain customers and make the sales. Once the sale is made and you have received payments from your customers, you only have to purchase the products your customers have ordered from your supplier or your drop shipper for a lower price. After that, the supplier or the drop shipper will handle the rest including the packing and the delivery. This type of online business actually will not cost money, but if you want to have a good start, you can start with investing in digital marketing and advertising – that will be the only cost you need to consider in gaining more customers.

Blogging

Blogging helps you gain more opportunities to connect with your existing and potential customers in a different, more conversational way. Through high quality content blogging, you can build trust with your target audience and even help them find answers in your blog articles. When you are getting used to writing blog, improving your writing skills and having your own audience, you will then get more opportunities for your online business, such as connecting with new people, gaining recognition, as well as building your online identity. This, in the future, will lead you to another opportunity to be an influencer. Once you become an influencer, many companies might start recognising you and hiring you to include their products in your blog, which means, you get money from this. I know this seems delusional and this might also take time, but if you focus on relevant and unique content, you can gain something from this.

Online video

Okay, maybe this is almost the same as blogging, but the only difference is that you don’t write things this time, but you are talking in a video. Yes, setting up a YouTube channel can be your own business. Find something specific that you like and you know of; make it more specific for your channel theme. All you need to prepare is a camera or even your mobile phone camera. Make sure you know your theme and what you want to share on YouTube. If you have zero idea about what kind of video content you should make, you can consider these options:

  • Beauty care or cosmetics (reviews, tutorials or swatches)
  • Family, friendship and relationship (advice or sharing)
  • Video games (walkthroughs, gameplays, or reviews)
  • Electronic and gadgets (reviews or overviews)
  • Do It Yourself (tutorials)
  • Travelling (advice, tips, tour or knowledge)
  • Education (advice, tips, knowledge or tutorials)
  • And many more

That’s all the simplest ways to start earning money from a business you can start today with less budget. Of course, even if you can start this business without money, you still need plans and strategies. Any type of business needs plans and strategies with a focus on targets. Of course, it also needs your consistent focus on achieving goals.

Can you start an online business even with a tight budget?

You can start an online business with low budget as long as you plan it carefully.

How do you start an online business with a budget?

Start an online business with a good research, then make consistent plans that include careful calculation for marketing and your budget.

What makes a small online business stand out even with small budget?

Marketing strategy is always the answer for success. Focus on content quality and make everything easy for your customers.

Design Archetypes: Why Leaning into Familiarity is a Virtue in Web Development

web development tips

In life, we’re frequently told and advised to just be ourselves, to not constantly cater to what society expect of you and just focus on what brings you joy. For the most part, this is not actually a bad advice but let me remind you that this kind of thinking is what led Ted Bundy into becoming Ted Bundy and sometimes, fitting in is your best course of action. The unknown might be exciting at times but they can be equally disheartening and this is why in the world of web development, it’s not exactly a bad idea to lean in to the concept of familiarity every now and then.

As an analogy, look into some of the biggest films in 2019 and you’ll start to see a pattern. We have the updated, live-action version of Disney classics such as The Lion King and Aladdin, the final entry in Star Wars third trilogy, and a Terminator sequel that brings back some of of the more notable characters from the earlier films. As much as we clamor for the new and exciting, we are naturally drawn to what’s familiar and this is something you can always take advantage of in web development.

Staying in our comfort zone

The common adage is that familiarity breeds contempt, that the longer you comes into contact with something, the less respect of affinity you’re going to have for that particular thing. Honestly, I would very much like to call hogwash on that particular adage. I’ve been regularly playing Pokémon games since the very first one came out in 1998 and even after two decades, I’ve always eagerly anticipated the latest video games. Because of how the games have largely stuck the same formula, I know what I’m going to get with Pokémon but instead of diminishing my interest, it has instead raised my anticipation because I know I’m going to have a good time.

The phrase staying in the comfort zone tends to carry a negative stigma because it implies a lack of a sense of adventure and an inherent conservative attitude but there’s virtue in sticking to your lane. Being open to new ideas but if you’re confident in what works, why fix what isn’t broken? Trying to engage in something novel and a desire to innovate can sometimes lead to unreasonable expectations and that can be particularly damaging as the potential for disappointment would be high.

Setting you up for failure

When you promise something new and exciting to the general public, you’re basically setting yourself into having to fulfill two different goals; that the public is willing to adapt to whatever you bring to the table and what you’re bringing is an improvement to what’s currently out there. The first one can be especially hard and typically, it’s the kind of thing that only companies that have accumulated a lot of goodwill can safely navigate. There are plenty of real world examples of the difficulty in being a trailblazer.

In a conversation of when online video gaming first appeared on consoles, Microsoft’s Xbox Live that launched in 2002 is frequently cited as the starting point when in fact; it was Sega’s Dreamcast that first had the audacity to start the trend in the late 90s. Despite the critical acclaim received by games like Phantasy Star Online, which has been frequently cited as a landmark title in the history of video game, the console market as a whole didn’t warm up to online games until Microsoft took the baton.

Forcing the public to adapt to your ways isn’t always a good idea

Whenever I boot up a new Pokémon game for the first time, I always know what I’m going to get. It always comes down to the choice between three starter Pokémons, a limit of four moves per Pokémons and a limit of six Pokémons at any given moment. There are 8 gym leaders across the region I have to beat before I could enter the Pokémon League in which I have to battle the Elite Four and the region’s champion and hundreds of Pokémons to catch and train. Thanks to my familiarity with the system, there’s only a small learning curve and this is why familiarity can be such as powerful tool in the world of web development.

In websites, usability has always been an important factor. With so much competition and so little in terms of attention span, you can’t risk having a website that has a steep learning curve as that could easily push away potential customers as they look for an easier website to navigate. Best practices and generally accepted standards exist for a reason and it’s easy to overlook what is familiar in search of the exceptional as designers focus on what they think look best instead of putting the focus on users.

Falling back on design archetypes isn’t a sin

For the more creative designers, relying on archetypes tends to be strictly verboten but trust me when I say that those archetypes exist for a reason; they tend to work. Radical reinvention is a risky bet and 90% of the time, it’s better to use archetypes as a starting point and focus in improving them one step at a time. I’m not saying that thinking outside the box isn’t useful but that’s the kind of advice that could only work when you have the necessary resource to back it up, something that might be too out of reach for small businesses.