Tag Archives: branding

Like Moths to a Flame: 4 Ways in How to Attract More Customers to Your Website

web development tips

We’ve arrived at an age where quality is actually not a primary concern; it’s discoverability that’s the issue. A couple of months ago, I was looking for a new pair of shoes to wear semi-daily for work. Since I’m going to be abusing this pair of shoes, so to speak, for an extended period of time, I was looking for something that would look good on a meeting while still being rugged enough to handle my commute and cheap enough that I won’t feel guilty when I have to step into a puddle or whatever. Clearly, I was up for quite a challenge.

To my surprise, I actually managed to find a pair that fits most of the above requirements while being somewhat above of my intended price range. Still, I ended up buying that pair of shoes only to later on find another pair from another brand that also meets the above requirements while still being considerably cheaper. Given the amount of things available on the internet, it’s very likely that it has everything you’re looking for, the issue in web development is how to make it so that you’re easier to find in the first place.

Getting some time on the spotlight

Take for example the online dating app Tinder. In the app, there’s a premium feature named ‘Boost’ that would enable your profile to jump ahead of the queue and be instantly displayed on other Tinder users around you. It costs money and since I’m cheap, I’ve never personally used it and I’ve been regularly getting matches anyway but a close friend of mine have a Tinder Plus account and I’ve seen firsthand just how useful this Boost feature can be.

Of course, getting a match is far easier than to land an actual date but you’d be in a much better place compared to those still swiping for matches and the same thing applies to web development. Sure, having a high-quality website, products and contents are definitely important but those are a moot point if you can’t even get people to actually see your website in the first place. There’s so much data floating around the internet that I don’t think anyone has actually come up with an estimate, which is why you should seriously consider these ways in attracting more potential customers to your website.

Blogging

Yep, you read that right. What used to be an outlet for angsty and emotional teenagers to rile against the collective world is now considered one of the primary drivers for traffic. This isn’t much of a surprise, one of the main things people learn to use the internet for is to look up things on Google and when you’re looking for answers to a question that Wikipedia can’t answer, search engines would usually lead you to blog posts. To this day, the majority of websites I visit are blogs.

I regularly visit music blogs like Stereogum and Pitchfork because their website came up when I was looking for reviews on a particular album and that’s just one example. Blogs are a great way of showcasing your knowledge or point of view in your own terms and people are always looking for writings on a topic they care about, making blogging a valuable channel to introduce yourself to people. I found that people are all natural writers when it comes to things they care about so if you haven’t tried blogging yet, now would be a good time to start.

Having a presence on social media

The likes of the Kardashian-Jenner clan managed to build a multi-million dollar empire thanks to their presence on social media. It doesn’t matter where your opinion lies on their existence because you can’t deny just how much social media have helped them to where they are now. For a more conventional example, look at how the watch brand Daniel Wellington became the poster boy for 21st century marketing through their clever use of social media.

Of course, learning to do social media properly can be a bit tricky and even with the amount of time and effort you’re putting into this, it’s actually very possible that you might not hit the target you set out for yourself when it comes to social media. Still, given the outsized success of the examples I’ve mentioned above, social media is definitely something worth trying out and there are a bucketload of tips you could find online you could use to help you with this. It’s not like it’s going to hurt your business anyway.

Use promotions and giveaways

When Epic, the company behind the global video game hit Fortnite decided to open up a digital video game platform of their own, the aptly named Epic Games Store, they did so by offering gamers one free game every two weeks. The free games are decided by Epic and given the still-limited offering available at their stores, it probably won’t be to everybody’s liking but so far, I found the offering to be more than decent. Still, everybody likes free stuffs and if they like what you’re giving, there’s a good chance they’ll come back for a second round.

Leverage the power of YouTube and video marketing

A report from the entertainment publication Variety that came out in 2014 details just how popular YouTube celebrities are among the younger member of the population. Do you even recognize the name Smosh, The Fine Bros., PewDiePie, KSI and Ryan Higa? I’m ashamed to say that I don’t and I have it on good authority that I’m better read than the majority of my peers. I wouldn’t even know who Logan Paul was if it wasn’t for that Aokigahara scandal. My point is, YouTube can feel like a world unto its own and it would be a huge waste for businesses to not try and tap into that world.

Design in Every Aspect: Increase Your Company’s Productivity by Using Design

design tips

My design lecturer once told me something absolute about design. It is the fact that a design is made to make things either more beautiful or more useful or both. If a design is neither one nor both of them, then we might as well leave it. And until now somehow I’m still aware of how true it is. As someone who has been working in a creative agency for almost 2 years, every now and then, I’d watch my co-workers in the web design team communicating with the developers about how the design will make things easier not only for the developers but also for the website visitors. From that, I learned that with so many ideas turned into a full-fledged design, a designer can change many things from every aspect. This is actually what is needed in a business. In the world of business, a good design is what defines a business. If you have a business, you might want everything from every aspect to go according to your plan. However, for some reasons, not everything will go your way sometimes, especially when your office situation lacks productivity. But that’s why design exists in the first place; to change things, and for better or not; it’s up to the design itself. If you want to increase your company’s productivity, you can use design for that. How? Keep reading to find out!

Start with research

When it comes to increasing company’s productivity, it starts with the employees. Conducting a survey on your employees is the right thing to do, because the information you get can be the benchmark in learning what you need in order to increase your employees’ passion and productivity in the office. Are there enough facilities in the office? Are the facilities convenient to the employees? Do they need an extra space somewhere quiet so that they can concentrate?

Change up amenities

Having simple amenities may make life easier, but if your business requires creativity and fun to get the job done, then you need to work on your office environment. You don’t have to build a fancy room with luxurious amenities, like a sound-proof music room or a game room to get your employees passionate with their work. A simple vending machine filled with healthy snacks and healthy drinks can also be something you can invest in so that you can improve your employees’ experience when working for your company. Also, if you have employees who are young parents that need to pick up their children in the childcare, maybe it’s time for you to have on-site childcare services for them. Not only will this help your employees be at ease because they know their children are nearby, they won’t have to worry about their children’s safety and so they can work peacefully knowing that their children are safe and even though something happens, you are not far away from them. Having an on-site clinic is also wise as it helps your employees get their monthly check-ups without having to be absent.

Improve and automate technology

We are living in the world where almost everything is digital. Technology has changed the face of business today. Therefore, you need to make sure that your office tech is up to date and in a good condition and make sure your employees know what they are doing with the devices. Do as much automating of functions as possible, from meeting room software that chooses rooms and times based on employee schedules and presentation requirements, to wireless presentation hardware that talks with employee devices. Technology is improved to make things easier for us, so making use of today’s technology for your business is a good step towards success.

Success may be defined by our efforts, but our efforts are determined by our willingness and passion to be productive and do our best. Therefore, creating a “booster” for your employees in your office is the right way to build more productive atmosphere. Need another booster to improve your business as a whole? Contact or visit us now and let our awesome team help you grow and build your business in a professional way. Our highly experienced team is professional and fun to work with as we always build a nice environment even for our office. I’m sure we can help you do the same too.

Deadly Premonition: The Use of Anticipatory Design in 2019

web development tips

I can’t remember when exactly it started but for some time now, Gmail has a feature referred to as Smart Reply in which the mail client would suggest simple, automatic replies based on the contents of said e-mail. Say you have an e-mail from a colleague asking to have a meeting with you in Monday, Gmail would suggest you replies such as “Sure, Monday’s great!” or “Sorry, I can’t do Monday. Can we reschedule?” It’s a bit creepy at first and I’ve personally never used this but Gmail is far from being the only service that takes advantage of this anticipatory design.

The gist behind the philosophy of anticipatory design is rather simple. It’s the kind of design philosophy that tries to predict what the users want without the users spelling them out directly. Anticipatory design doesn’t do this by playing tarot cards or peering into crystal balls but by making use of data. This might sound like gobbledygook but anticipatory design is now widely used all over in the field of web development.

The thinking behind anticipatory design

Have you ever heard of the trolley problem? It’s this popular thought experiment in ethics where a trolley is barreling towards a group of five people being tied down on the track. Beside you however, is a switch that will redirect the trolley to a track where there’s only one person tied down instead of five. The question is, assuming that all of the people in this thought experiment are complete strangers to you, would you flip the switch to redirect the trolley?

You could simply play the numbers game and conclude that one death is less bad than five deaths but what you have to know is that flipping the switch makes you directly responsible for that one death compared to if you simply let things be. All this is just an extremely roundabout way for me to say that sometimes, making choices can be such a burden on your mind. It could be because of the implications like the trolley problem or simply because there’s just too many options available, things that anticipatory design aims to solve.

Streamlining and simplifying the choices you have to make

Let’s say you’re planning a trip and you’re now in the process of hammering down the logistics. You’ve already locked down the dates and the destination so really, the decision boils down to the details of how you’re going to get there and where you’re going to stay. It sounds simple enough but each of these two decisions can have a number of little additional variables involved that can make the decision-making process both exponentially harder and longer depending on the type of person you are.

Would you prefer a window seat or an aisle seat and would you prefer sitting at the front of the plane or at the back of the plane? As for the flight, what time of departure/arrival would you prefer and do you have any preferred airlines? That’s just for the plane, having to decide on the accommodation would normally involve considerably more variables. If it’s your first time planning a trip, having to go through these motions is understandable but if this is for the umpteenth time, wouldn’t it be nice to have a system that already has your preference in mind and suggest you things based on that recommendation?

Anticipatory design uses this data to provide you with suggestions based either on your previous history or saved preferences. This way instead of having to deal with 50 different choices with 40 of them being of no interest to you, you’d be automatically offered a curated list of choices that is relevant to you. The final decision still rests with you but with anticipatory design, you don’t have to manually go through dozens of irrelevant options before arriving at the one you’ve been looking for.

Anticipatory design in practice

Anticipatory design in web development mainly relies on two things; a user-centered approach and data, lots and lots of data. Personalization is the goal of anticipatory design and since each and every one of us has our own tastes and quirks, each website has to be able to accommodate these characteristics and the only way we could do that is by collecting data on each user. And this data is obtained by either mining our history or through a survey at the beginning.

Streaming services such as Spotify and YouTube tailor their recommendations based on each user’s watching/listening history. Spotify and Apple Music also goes the extra mile by also giving out questionnaire for new users to get a rough idea of what they like. Google Now and Google News give you story recommendations based on your search history. These are just a few examples of anticipatory design but there’s a lot more where they came from and some are so subtle that they can be easily missed.

Considerations when using anticipatory design

It’s powerful and it can be especially useful for people with issues of indecisiveness but anticipatory design can be restrictive which is why businesses should allow users to opt-out of the system if they want to. YouTube for example has this nasty habit of automatically playing another video after the one you’re currently seeing is finished unless you’ve explicitly told them not to. Sometimes, a user too would like the option of trying out things they haven’t experienced, something that anticipatory design might not be able to anticipate.

With the above issue in mind, it’s advisable for businesses to allow users the option of using a manual search with the help of a filter. One other thing I’d like to mention is the enable users to directly provide feedback to the system. For example, if I was looking for something on Amazon with the intention of using that something as a gift, I’d very much like it if Amazon won’t recommend me similar items in the future and adding an option to do exactly that should allow you the opportunity to provide users with a better service while making things more pleasant for the users.