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This is How SEO Made Easy to Understand for Small Business Owners

SEO tips

Almost all people in the world of business have long realised how important SEO for business. Search engine optimisation, known as SEO, is one of the methods of digital marketing that basically helps both consumers and businesses find each other. In the era where almost everything is digital, increasing brand awareness and online visibility has become businesses’ top priority. After all, what is a business without its buyers? For that reason alone, many business owners have started hiring a specialist that can provide SEO services for them. However, even though they know SEO, they still don’t understand SEO. There is a fine line between knowing SEO and understanding SEO. As a person who works at an agency that provides SEO services, I have seen many clients complaining about what they don’t understand and this, if not handled properly, might cause a big miscommunication between clients and SEO providers. Don’t worry! This article was especially made for you to easily understand SEO in a much simpler way. Keep reading to find out!

What is SEO?

SEO is the term for the process of optimising your website and its content as an effort to increase the visibility of your website in the organic (non-paid) search results and improve your ranking for searches in a positive way.

Why is SEO important for small business?

If SEO is done properly, it will give your website more abundant source of free traffic, which later will be beneficial for your small business as you can turn those traffics into more leads and after generating more leads, you can gain real paying customers in the long run. Unlike paid search (known as PPC or Pay per Click), every traffic to your website that came from clicks will not require you to pay.

What are some of the key factors that impact a business’s SEO?

The important key factor when it comes to doing SEO is to produce fresh, relevant content that is relevant to both your business and what your target audience is looking for. Aside from on-site optimisation like website optimisation process, off-site optimisation that is done outside your website is also important for increasing brand awareness. You can write relevant articles in your blog, delivering fresh content to answer the questions your customers are asking. Write truly for your readers not for your SEO. If you know that customers routinely ask a specific question, don’t hesitate to use those keywords, but don’t write the content around the keyword.

How long does it take for SEO to gain results?

It depends on the SEO process itself, but one thing for sure; it is not instant. You don’t just sign up for SEO services and expect results the very next week. Even in six weeks, you may see something but still not that significant. SEO is just complicated and may take long, but with proper methods and big efforts in certain parts of SEO process, the results will amaze you. One warning though, there is no such a thing called instant result. If there is any SEO ‘specialist’ claiming and promising to get ranked 1st fast, chances are, you are meeting a scammer or a black-hat SEO specialist, which will not be a good thing because what they are doing is certainly against the search engine rules and guidelines that will cause damage to your small business in the long run.

Understanding SEO includes understanding your business as well as your SEO specialist that is doing SEO services for you. You need to understand the efforts and the time it would take for SEO to grow your small business. When you understand SEO in these simple ways, the worth-the-wait results will be waiting for you.

Design in Every Aspect: Increase Your Company’s Productivity by Using Design

design tips

My design lecturer once told me something absolute about design. It is the fact that a design is made to make things either more beautiful or more useful or both. If a design is neither one nor both of them, then we might as well leave it. And until now somehow I’m still aware of how true it is. As someone who has been working in a creative agency for almost 2 years, every now and then, I’d watch my co-workers in the web design team communicating with the developers about how the design will make things easier not only for the developers but also for the website visitors. From that, I learned that with so many ideas turned into a full-fledged design, a designer can change many things from every aspect. This is actually what is needed in a business. In the world of business, a good design is what defines a business. If you have a business, you might want everything from every aspect to go according to your plan. However, for some reasons, not everything will go your way sometimes, especially when your office situation lacks productivity. But that’s why design exists in the first place; to change things, and for better or not; it’s up to the design itself. If you want to increase your company’s productivity, you can use design for that. How? Keep reading to find out!

Start with research

When it comes to increasing company’s productivity, it starts with the employees. Conducting a survey on your employees is the right thing to do, because the information you get can be the benchmark in learning what you need in order to increase your employees’ passion and productivity in the office. Are there enough facilities in the office? Are the facilities convenient to the employees? Do they need an extra space somewhere quiet so that they can concentrate?

Change up amenities

Having simple amenities may make life easier, but if your business requires creativity and fun to get the job done, then you need to work on your office environment. You don’t have to build a fancy room with luxurious amenities, like a sound-proof music room or a game room to get your employees passionate with their work. A simple vending machine filled with healthy snacks and healthy drinks can also be something you can invest in so that you can improve your employees’ experience when working for your company. Also, if you have employees who are young parents that need to pick up their children in the childcare, maybe it’s time for you to have on-site childcare services for them. Not only will this help your employees be at ease because they know their children are nearby, they won’t have to worry about their children’s safety and so they can work peacefully knowing that their children are safe and even though something happens, you are not far away from them. Having an on-site clinic is also wise as it helps your employees get their monthly check-ups without having to be absent.

Improve and automate technology

We are living in the world where almost everything is digital. Technology has changed the face of business today. Therefore, you need to make sure that your office tech is up to date and in a good condition and make sure your employees know what they are doing with the devices. Do as much automating of functions as possible, from meeting room software that chooses rooms and times based on employee schedules and presentation requirements, to wireless presentation hardware that talks with employee devices. Technology is improved to make things easier for us, so making use of today’s technology for your business is a good step towards success.

Success may be defined by our efforts, but our efforts are determined by our willingness and passion to be productive and do our best. Therefore, creating a “booster” for your employees in your office is the right way to build more productive atmosphere. Need another booster to improve your business as a whole? Contact or visit us now and let our awesome team help you grow and build your business in a professional way. Our highly experienced team is professional and fun to work with as we always build a nice environment even for our office. I’m sure we can help you do the same too.

Traffic Management: The Impact and Best Practice with Redirects in Regards to SEO

SEO tips

Do you absolutely hate it when a road you regularly use for your commute was suddenly closed without prior warning and you’re forced to make a detour and deal with bad traffic? I had this happened to me once that turned a 30-minute drive into a 90-minute drive. Needless to say, I was definitely not a happy man when I arrived home. Still, that is actually preferable compared to this one time I wound up at a dead end and had to make a u-turn and find another way around.

This concept of rerouting isn’t just limited to the physical space; a similar concept also exists in the world of web development in the form of redirects. A website is rarely a static beast, news pages are constantly being added and sometimes, the old ones got taken down or moved to a new address. It’s the latter point that could cause an issue if the page that was taken down or moved was linked from another page. This is particularly important to SEO services and marketers as broken links can result in the loss of PageRank.

Redirects and the various types of redirects available

I used to get kick out of The Amazing Race when I was still in school and with a lot of free time. In that game, the challenges are named after common road elements, such as Detour, Roadblock and U-Turn. The concept of website redirects also follows the same line of thinking in that there are a number of redirects that are commonly seen. Understanding which type of redirect to use and which type to avoid is important because as has been stated before, your website’s PageRank is on the line.

There’s the HTML redirects and then there’s the HTTP redirects in the form of 301, 302 and 404. If you’ve been snooping around the internet long enough, you’ve probably seen the 404 error message at least once and as you might’ve probably guessed, a 404 redirect is not a good thing for both the user and the website’s PageRank. The other examples are more subtle and can go unnoticed and in the following, we’ll dive deeper into them and how redirects should be used in regards to their impact on SEO.

301 and 302 redirects are the way to go

Both 301 and 302 redirects are a type of HTTP redirects that indicate that a page has been moved. 301 redirect is for when the page has been moved permanently while 302 is for when the page is unavailable temporarily. If you’ve moved to a completely new domain or a certain section of your website has been permanently taken down, 301 redirect is the one you should use but if you’re doing some work only on certain sections of your website, the 302 redirect is the one to go.

301 redirects have a variety of uses. For example, if you’re running a limited time promotion on your website and have dedicated a section for this promotion, you could use a 301 redirect so that even when the promotion is over and the section has been taken down, visitors trying to reach you could be redirected to the main page instead of being served by a 404 error. 301 and 302 redirects don’t carry any penalty whatsoever in terms of SEO so feel free to use them whenever necessary.

404 errors, colloquially known as broken links, should always be remedied

If your website’s been around for a while, it’s likely that it has been through some structural changes from the day it was first launched until now and it’s quite probable that some of your old pages could no longer be found in their original place. Normally, whenever you’ve done some major work on your website, your web developers should always make sure that old URLs have been properly redirected but every now and then, some pages fall through the crack and visitors are greeted with 404 errors.

There are a lot of tools you could use to check for 404 errors. The Google Search Console for example is capable of this and you could also use the plethora of web crawler tools available online for the same purpose. If there are any external links that returns a 404 error, you might want to fix them as well. However, just to be on the safe side, you also want to create a custom 404 error page so that even if visitors stumbled across a broken link on your website, they could still navigate to other sections of your website.

Beware of HTML redirects and redirect chains

Unlike HTTP redirects which works before the page is loaded, HTML redirects works by sending visitors to a new page seconds after the actual page is loaded. HTML redirects isn’t subtle as visitors are usually given a message that the page has been moved and they’re being redirected. This is not a good idea because if said visitor wanted to go back to the previous page by clicking on the back button of their browser, they would be taken back to the redirecting page and would be stuck in a loop.

Another redirect that should be avoided is the redirect chain, which is exactly what it sounds like. A redirect chain is a situation in which a user is bounced from one page to another and to another until said user arrives at their intended destination. This is quite detrimental to SEO since redirect chains can potentially mess up with link authority and can increase loading time since there are more doors to open. Redirect chains are usually HTTP redirects and users usually have no idea what’s happening in their background.