Tag Archives: apps

How to Design for Short Attention Spans


The number of mobile internet users has exceeded the number of desktop-only users, no wonder many businesses want to make their business becomes more mobile. If you are an apps developer or a web designer, you should understand that mobile users characteristic are likely short attention spans. Therefore, it is important to create business app that meets this characteristic. In this article, we present several tricks that can be used to make your apps fit the short attention spans, such as follow:


Nowadays, having a lightning fast app is a must thing to have, since a research of the Jampp study reveals that people spend less than an average of 60 seconds on mobile apps. In fact, a three seconds delay in website load time will result in 40 percent of users abandoning your website. The very first step is to make your website and app lightning fast. Make it easy for people to take the most basic action in your app, or on your website, in less than 60 seconds.

The most common mistake that many app developers do is to create app with lots of unnecessary features in the hopes that users will find it interesting while the fact is every web developers should avoid making complicated apps and focusing on performing the most basic tasks in your apps in seconds.

If waiting is avoidable, you can use bar of indication of progress to give your users sense of certainty. This trick has been successfully proven and it is used by many major sites. This is how you change everything. In fact, this method is so effective that 75% of people prefer to have one.


Opposite from completeness meters, loading spinners will provide you with bad user experience instead of bringing good impact. No matter how fast your app or website is, it won’t make much of a difference if people perceive it to be slow. Loading spinners doesn’t give users an exact indication of how much progress they’ve made and how long they have to wait, therefore it is not preferable to be used as a time indicator.


Instagram is the best example of making actions appear seamless to users. When a user attempts to upload an image that should generally take 30 seconds to load, Instagram makes it appears as if the image loads instantly. This is because while a user is still captioning the image, adding title and tags, Instagram is slowly uploading the image in the background which causes the image is posted automatically, by the time the user actually clicks “share”. This process has made Instagram populary known as a very fast app.


It goes without saying that mostly people will only use half of the functions; therefore, loading each and every function will cause slower user experience. But don’t worry, as you can use lazy loading to help you delay the loading of certain objects until they are needed; for example, on a website that heavily uses images, it is expected that the images will contribute to a delay in site load times.

Moreover, with lazy loading, you can postpone the loading until users scroll to where the images are which actually save users a lot of initial load time that result in creating a perception that your site is much faster than it really is.

How to Increase Mobile App Downloads

How to increase mobile app downloads

If you are an expertise in making apps, but are wondering how you can get more download? Well, learn about SEO can be a good idea. In fact, SEO service as well as ASO (App store optimization) can help you to generate more downloaders. This is in line with a 2013 study by Nielsen which revealed that over 60% of users find and ultimately download an app they found while searching in the internet. So, wait no more to optimize your website and see your selling increase rapidly.
The first stage is to create a website that has been optimized for the search engines (SEO). A good selling site should include your app, show in-app screenshots and videos of how the app works, an FAQ page, and a contact form. Moreover, you are encouraged to place testimonial and reviews if you have some to share and don’t forget to link to the app stores where users can download the app. And the last but not the least is too make your site becomes more responsive so that users can view it easily on any device. Another important technique to increase more traffic and broaden the chance of people to download your app is through incorporating a blog on the site and regularly adding new content will help your rankings on the search engines.
Further step is to discover a list of keywords that you want to target which is very significant for the SEO. For example if your app is about learning English language, good keywords that you might want to come up with are “apps that make your English grammar better”, ”best apps for English lessons”, etc. You surely want to incorporate then on your new website, blog posts, social media postings, and app store pages, once you have a variety of phrases that pertain to your app.
This keywords lesson can also be applied when you want to optimize your app store pages in iTunes and Google Play in hopes of ranking higher and placing prime real estate on the top charts. For example, use the app description as a media for convincing the user that your app is worth downloading.
After your site and app store pages are optimized, you can expand your optimization to websites, publications, and YouTube reviewers which often review apps. Finally, you can also get a backlink from a reputable website to help your rankings or a more tricky way is to offer your app download for free in return for a backlink to your site or app store page.

3 Ways to Avoid App Fatigue With Enterprise Apps

enterprise app

For mobile and web developer, there are some other things that you should know and avoid in order to create a good mobile app, especially for enterprise app which is a bit different from consumer app since enterprise app is a business application, obviously. As most people use the term, it is a big business application. In today’s corporate environment, enterprise applications are complex, scalable, distributed, component-based, and mission-critical while Consumer device is an industry term for Internet-capable mobile computers that are marketed to individuals, not businesses. For example, the iPhone, iPad, Droid smartphone, Wii and Xbox are all considered to be consumer devices. Therefore, after knowing the difference about them, we will continue to discuss about some of other important things that you should consider before creating a mobile app, especially for enterprise app.

Don’t lose sight of your purpose

By focusing on an overarching purpose, you deliver mobility that is more useful and cohesive rather than trying to build an app that focus on accessing work documents. For the example, you can start with just trying to make sales more efficient with those documents.

One good app is better than hundreds

Today, research reveals that the amounts of people who spend their tie on mobile devices increament, this is likely the same with the number of apps people use on average. But, the fact is that no one wants their phones covered in enterprise apps.

Many consumers easily switch from one app to another app, but when someone downloads an enterprise app, they expect it to be able to save time and achieve business goals.

Develop mobile for the user, not the systems owner

Enterprise app and consumer apps is slightly different, as the buyer of an enterprise app is often not the same person as the user. Therefore, many projects of mobile project end up as a system owner, for example (SAP) while rarely exist to help users done with their work.  This might help secure a purchase in the short term. But if users aren’t satisfied with a product, they won’t hesitate to look elsewhere for an alternative.