Tag Archives: advertising

How to Use Instagram Hashtags for Business

Instagram Cheat Sheet: How to Use Hashtags for Your Instagram Posts Properly

I used to not mind all the likes I could get on my Instagram posts and how many people were engaged with my content. However, after having a side business, I realized that using social media is much more than what meets the eye. From social media engagement itself, you can have a chance of getting people to consider buying what you sell. For that reason alone, many business owners start hiring social media services to engage with their potential and returning buyers. Social media is an essential piece of your business marketing strategy because social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. Now with the rise of Instagram use for social media, it has become clearer that Instagram has better potentials for you to increase your brand awareness. Instagram enables a business to sell something more than just products. It can help to build up a better word of mouth. Reaching out to the audience through a platform like Instagram makes the relations with the target audience friendlier. However, reaching more audience and improving engagement with users is not an easy matter especially if you don’t set up social media ads. That being said, there is one of the ways you can ‘cheat’ Instagram marketing strategy without actually cheating if you haven’t got the time to hire a social media specialist; hashtags. Hashtags on Instagram are useful as they help other Instagram users discover your profile, which can ultimately increase the likelihood of obtaining more followers. Contrary to Twitter, using more specific hashtags on Instagram can help build a bigger audience for your business…only if you use it properly. So, how do you use hashtags for your business Instagram account posts and stories? Keep reading to find out!

When using hashtags, here are a few rules you need to know in order to use it properly:

  • Before posting your content, do some hashtag research
  • Find words that are related to your content and your business
  • Look at the number of engagements using the specific hashtags
  • Remember this; hashtags with most posts (like hashtags with million posts) may give you a boost in likes because many people will likely search those specific hashtags; however, there is also a higher chance that your posts that use those hashtags would be ‘cloistered’ and it could be possible that your posts would disappear from those specific hashtags because there would be other new posts coming from other users in just a few seconds since well, many people use those hashtags. Hashtags with thousands up to hundred thousand posts (below a million) may not give you a boost in likes and findings, but you can help people who are looking for what you sell narrow down search results and directly find you. Yes, hashtags like that can improve the possibility of your Instagram posts to be found by people in an easier way. For that reason,
  • It is important to combine both hashtags with most and least engagement in one post
  • You can use up to 30 hashtags and anything beyond that won’t show up in search, but I recommend using at least 15–20. In general, more is better! Go for all 30 if you use them well. Include as many as you can use strategically while staying relevant to your business.
  • Yes, you can use hashtags in your Instagram stories and even your bio! Make use of the right hashtags that are relevant to your business
  • Avoid using irrelevant topics and hashtags no matter how popular and trending those hashtags at the moment

Those are the rules to Instagram hashtag cheat sheet! That way, you don’t really cheat but if you follow those rules, you are on the right path of your business world.

Design in Every Aspect: Increase Your Company’s Productivity by Using Design

design tips

My design lecturer once told me something absolute about design. It is the fact that a design is made to make things either more beautiful or more useful or both. If a design is neither one nor both of them, then we might as well leave it. And until now somehow I’m still aware of how true it is. As someone who has been working in a creative agency for almost 2 years, every now and then, I’d watch my co-workers in the web design team communicating with the developers about how the design will make things easier not only for the developers but also for the website visitors. From that, I learned that with so many ideas turned into a full-fledged design, a designer can change many things from every aspect. This is actually what is needed in a business. In the world of business, a good design is what defines a business. If you have a business, you might want everything from every aspect to go according to your plan. However, for some reasons, not everything will go your way sometimes, especially when your office situation lacks productivity. But that’s why design exists in the first place; to change things, and for better or not; it’s up to the design itself. If you want to increase your company’s productivity, you can use design for that. How? Keep reading to find out!

Start with research

When it comes to increasing company’s productivity, it starts with the employees. Conducting a survey on your employees is the right thing to do, because the information you get can be the benchmark in learning what you need in order to increase your employees’ passion and productivity in the office. Are there enough facilities in the office? Are the facilities convenient to the employees? Do they need an extra space somewhere quiet so that they can concentrate?

Change up amenities

Having simple amenities may make life easier, but if your business requires creativity and fun to get the job done, then you need to work on your office environment. You don’t have to build a fancy room with luxurious amenities, like a sound-proof music room or a game room to get your employees passionate with their work. A simple vending machine filled with healthy snacks and healthy drinks can also be something you can invest in so that you can improve your employees’ experience when working for your company. Also, if you have employees who are young parents that need to pick up their children in the childcare, maybe it’s time for you to have on-site childcare services for them. Not only will this help your employees be at ease because they know their children are nearby, they won’t have to worry about their children’s safety and so they can work peacefully knowing that their children are safe and even though something happens, you are not far away from them. Having an on-site clinic is also wise as it helps your employees get their monthly check-ups without having to be absent.

Improve and automate technology

We are living in the world where almost everything is digital. Technology has changed the face of business today. Therefore, you need to make sure that your office tech is up to date and in a good condition and make sure your employees know what they are doing with the devices. Do as much automating of functions as possible, from meeting room software that chooses rooms and times based on employee schedules and presentation requirements, to wireless presentation hardware that talks with employee devices. Technology is improved to make things easier for us, so making use of today’s technology for your business is a good step towards success.

Success may be defined by our efforts, but our efforts are determined by our willingness and passion to be productive and do our best. Therefore, creating a “booster” for your employees in your office is the right way to build more productive atmosphere. Need another booster to improve your business as a whole? Contact or visit us now and let our awesome team help you grow and build your business in a professional way. Our highly experienced team is professional and fun to work with as we always build a nice environment even for our office. I’m sure we can help you do the same too.

Deadly Premonition: The Use of Anticipatory Design in 2019

web development tips

I can’t remember when exactly it started but for some time now, Gmail has a feature referred to as Smart Reply in which the mail client would suggest simple, automatic replies based on the contents of said e-mail. Say you have an e-mail from a colleague asking to have a meeting with you in Monday, Gmail would suggest you replies such as “Sure, Monday’s great!” or “Sorry, I can’t do Monday. Can we reschedule?” It’s a bit creepy at first and I’ve personally never used this but Gmail is far from being the only service that takes advantage of this anticipatory design.

The gist behind the philosophy of anticipatory design is rather simple. It’s the kind of design philosophy that tries to predict what the users want without the users spelling them out directly. Anticipatory design doesn’t do this by playing tarot cards or peering into crystal balls but by making use of data. This might sound like gobbledygook but anticipatory design is now widely used all over in the field of web development.

The thinking behind anticipatory design

Have you ever heard of the trolley problem? It’s this popular thought experiment in ethics where a trolley is barreling towards a group of five people being tied down on the track. Beside you however, is a switch that will redirect the trolley to a track where there’s only one person tied down instead of five. The question is, assuming that all of the people in this thought experiment are complete strangers to you, would you flip the switch to redirect the trolley?

You could simply play the numbers game and conclude that one death is less bad than five deaths but what you have to know is that flipping the switch makes you directly responsible for that one death compared to if you simply let things be. All this is just an extremely roundabout way for me to say that sometimes, making choices can be such a burden on your mind. It could be because of the implications like the trolley problem or simply because there’s just too many options available, things that anticipatory design aims to solve.

Streamlining and simplifying the choices you have to make

Let’s say you’re planning a trip and you’re now in the process of hammering down the logistics. You’ve already locked down the dates and the destination so really, the decision boils down to the details of how you’re going to get there and where you’re going to stay. It sounds simple enough but each of these two decisions can have a number of little additional variables involved that can make the decision-making process both exponentially harder and longer depending on the type of person you are.

Would you prefer a window seat or an aisle seat and would you prefer sitting at the front of the plane or at the back of the plane? As for the flight, what time of departure/arrival would you prefer and do you have any preferred airlines? That’s just for the plane, having to decide on the accommodation would normally involve considerably more variables. If it’s your first time planning a trip, having to go through these motions is understandable but if this is for the umpteenth time, wouldn’t it be nice to have a system that already has your preference in mind and suggest you things based on that recommendation?

Anticipatory design uses this data to provide you with suggestions based either on your previous history or saved preferences. This way instead of having to deal with 50 different choices with 40 of them being of no interest to you, you’d be automatically offered a curated list of choices that is relevant to you. The final decision still rests with you but with anticipatory design, you don’t have to manually go through dozens of irrelevant options before arriving at the one you’ve been looking for.

Anticipatory design in practice

Anticipatory design in web development mainly relies on two things; a user-centered approach and data, lots and lots of data. Personalization is the goal of anticipatory design and since each and every one of us has our own tastes and quirks, each website has to be able to accommodate these characteristics and the only way we could do that is by collecting data on each user. And this data is obtained by either mining our history or through a survey at the beginning.

Streaming services such as Spotify and YouTube tailor their recommendations based on each user’s watching/listening history. Spotify and Apple Music also goes the extra mile by also giving out questionnaire for new users to get a rough idea of what they like. Google Now and Google News give you story recommendations based on your search history. These are just a few examples of anticipatory design but there’s a lot more where they came from and some are so subtle that they can be easily missed.

Considerations when using anticipatory design

It’s powerful and it can be especially useful for people with issues of indecisiveness but anticipatory design can be restrictive which is why businesses should allow users to opt-out of the system if they want to. YouTube for example has this nasty habit of automatically playing another video after the one you’re currently seeing is finished unless you’ve explicitly told them not to. Sometimes, a user too would like the option of trying out things they haven’t experienced, something that anticipatory design might not be able to anticipate.

With the above issue in mind, it’s advisable for businesses to allow users the option of using a manual search with the help of a filter. One other thing I’d like to mention is the enable users to directly provide feedback to the system. For example, if I was looking for something on Amazon with the intention of using that something as a gift, I’d very much like it if Amazon won’t recommend me similar items in the future and adding an option to do exactly that should allow you the opportunity to provide users with a better service while making things more pleasant for the users.