Almost all people in the world of business have long realised how important SEO for business. Search engine optimisation, known as SEO, is one of the methods of digital marketing that basically helps both consumers and businesses find each other. In the era where almost everything is digital, increasing brand awareness and online visibility has become businesses’ top priority. After all, what is a business without its buyers? For that reason alone, many business owners have started hiring a specialist that can provide SEO services for them. However, even though they know SEO, they still don’t understand SEO. There is a fine line between knowing SEO and understanding SEO. As a person who works at an agency that provides SEO services, I have seen many clients complaining about what they don’t understand and this, if not handled properly, might cause a big miscommunication between clients and SEO providers. Don’t worry! This article was especially made for you to easily understand SEO in a much simpler way. Keep reading to find out!
What is SEO?
SEO is the term for the process of optimising your website and its content as an effort to increase the visibility of your website in the organic (non-paid) search results and improve your ranking for searches in a positive way.
Why is SEO important for small business?
If SEO is done properly, it will give your website more abundant source of free traffic, which later will be beneficial for your small business as you can turn those traffics into more leads and after generating more leads, you can gain real paying customers in the long run. Unlike paid search (known as PPC or Pay per Click), every traffic to your website that came from clicks will not require you to pay.
What are some of the key factors that impact a business’s SEO?
The important key factor when it comes to doing SEO is to produce fresh, relevant content that is relevant to both your business and what your target audience is looking for. Aside from on-site optimisation like website optimisation process, off-site optimisation that is done outside your website is also important for increasing brand awareness. You can write relevant articles in your blog, delivering fresh content to answer the questions your customers are asking. Write truly for your readers not for your SEO. If you know that customers routinely ask a specific question, don’t hesitate to use those keywords, but don’t write the content around the keyword.
How long does it take for SEO to gain results?
It depends on the SEO process itself, but one thing for sure; it is not instant. You don’t just sign up for SEO services and expect results the very next week. Even in six weeks, you may see something but still not that significant. SEO is just complicated and may take long, but with proper methods and big efforts in certain parts of SEO process, the results will amaze you. One warning though, there is no such a thing called instant result. If there is any SEO ‘specialist’ claiming and promising to get ranked 1st fast, chances are, you are meeting a scammer or a black-hat SEO specialist, which will not be a good thing because what they are doing is certainly against the search engine rules and guidelines that will cause damage to your small business in the long run.
Understanding SEO includes understanding your business as well as your SEO specialist that is doing SEO services for you. You need to understand the efforts and the time it would take for SEO to grow your small business. When you understand SEO in these simple ways, the worth-the-wait results will be waiting for you.