Asymmetrical Design for Your Website: Whimsical Beauty Added in the Trends

Asymmetrical Design for Your Website Whimsical Beauty Added in the Trends

One of the crucial parts in building a website is its web design. A website without its web design is like wearing a fancy dress without putting on some make up; your website could go live, but the website would seem lifeless. If you have a business website without having it designed, this could be a lost cause to your business. Why? That is because with web design, it could also determine how long your web visitors will stay interested in your website. With so many designs out there, business owners compete with each other to impress their visitors with their website, so that they could get more potential customers turned into real paying customers through keeping up with the trends. Are you one of the business owners who feels challenged with the trends? Or do you want to be the trend and want to have a better website look? Then, this article is especially made for you!

As time goes by, there are more and more web design trends coming. One of the popular designs that never seem to be out-dated is asymmetrical design. In asymmetrical design, there are designs containing elements that don’t create a mirror image. Although just like the name “asymmetrical”, these asymmetrical designs are, in fact, balanced, but just not through perfectly similar halves. It may be difficult to design it and to achieve the look, but once finished, the result is whimsically so stunning and beautiful. Not only does this design give you perfect harmony or balance, but it can also represent modern and class. The concepts of asymmetrical design are very influential because it has attention-grabbing techniques and imagination-provoking elements in it.

You can ask your designer to mix and match symmetrical and asymmetrical concepts within a design project. If they divide the design into smaller sections there will be parts that contain different types of balance. (Think of panels in parallax scrolling sites or the design of an image within the canvas).

Using space

The concept of minimalism design trend that is good for this design is using so much space for an easier balance of a simple object or image against a larger white or dark background. If there is a balance between white, or negative space, and elements in the design, it should create contrast. This will direct the eye’s movement across the design.

Emphasize motion

Imagine you see a wedding ring falling to the ground. You can already sense the motion. This also applies to the motion you can “feel” in an asymmetrical design. Your eyes will move from the larger, heavier part of the screen to the lighter part, naturally. Overall, this design brings more imagination for you.

You can add focus with colour

Good asymmetrical colour patterns are usually the ones that are high in contrast and colour combinations. You can add bright hues against black or a toned photograph that has bold white typography on top. High colour contrast will be the focus and visual weight to specific parts of the design.

You can create asymmetrical colour combinations by using the colour wheel. Choose the colour combinations that fall outside traditional colour rules for a sense of asymmetry. You can use colour to highlight and emphasize other elements in the asymmetrical outline. Colour “gets along” well with elements such as geometric shapes, typography or even in the background to get the balance.

Creating asymmetrical design may be tough for your designer at first, but if it is done properly with well-planned strategy, the result will be much more beautiful than you can imagine. Your visitors might not even leave your website! If you are interested in using asymmetrical design for your website but haven’t found the designer yet, you can contact us and our team will be ready to help you.

Chatterbox: The Important of Having a Live Chat for Your Website

Chatterbox The Important of Having a Live Chat for Your Website

Finding the right insurance is a big deal. There are multiple plans from several different companies and each plan usually comes with several different level of ceiling that comes with different cost and it’s highly frustrating when the information you need is hidden between obtuse legalese when what you primarily want to know is the details of what is supported in each plan. So you try to contact the companies via e-mail only to be referred to a phone number or an insurance agent to help you with this. If only there’s a way you could contact them directly from their website in real-time without the use of a telephone. Well, ask any web developer and they would readily tell you that there is in fact one feature you could use, adding a live chat feature to your website.

Everything is instant. Your news is instant, your music is instant, your video games get preloaded so you can instantly play it on release day, and even your love is merely a swipe away. Why should customer service be any different? It shouldn’t. Instead of asking your customer having to painfully search for your customer information or a hotline so that they could contact you, why not provide them with a box in the lower left corner where they could contact a representative of your company directly to send some queries your way? Can’t find a reason why you shouldn’t do this? Neither can I! What I could tell you is why you should, because having a live chat is really about making it easier for your customers to reach you and here are some reasons why:

  • Because it’s helpful and convenient

Ever seen the film The Shawshank Redemption? Think of how Andy would be like without the wise and calming voice of Red guiding him as he adjusts to a life in prison. That is exactly how I feel finding insurance details in websites without a live chat feature. Okay perhaps not exactly, but you get the impression. As live chats are conducted well, live, it’s considerably more helpful than firing off an e-mail, waiting quite a while for a response, only to find out that something must’ve definitely been lost in translation as their response wasn’t what you were looking for. Answering queries on a live chat also allows your customer service agents to multitask more easily as they would be capable of serving multiple customers at any single moment.

  • Sales and customer service rolled up into one

Instead of having live chat be restricted into one particular use, a live chat service could work both as a sales layer and a customer service layer. The insurance example above is one way you could leverage this feature as a sales service for the interested public. Phone calls and landlines are of a rare breed today and having a live chat feature would allow customers that aren’t into either to still reach you without having to wait for the standard 1×24 e-mail response. This is important as speed is one of the core tenets of a good customer service experience.

  • Less expenses in the long run

If you’re just transitioning, maybe hold off on disconnecting your phone but see just how much the reduction in phone calls when you add a live chat feature. You can eventually cut off your multiple landlines that you no longer need once the transition is complete and as live chats enable your agents to serve multiple customers at the same time, this could potentially saves you in hiring more manpower.

  • Geographically agnostic

If you serve customers in multiple different countries, some of them are going to find it hard to call you directly but with a live chat feature, they don’t necessarily have to. This would also save you from having multiple customer service centers as live chats could be served anywhere as long as there’s an internet connection.

  • Easier troubleshooting

This would be especially applicable for an ISP. Imagine you get a call from someone not used to dealing with network equipment and they ask for your help with their connection problems. Instead of having to ask them to describe the state of their modems, you could simply ask them to take a picture and send it to you, saving you from having to decipher what they mean with their description. This could also work both ways, when you ask them to try and fix the problems manually, it would be easier for you to give a video showing what they have to do instead of having to repeat the information over and over again until they get it.

Now, while live chat is definitely a useful feature to have, its usability naturally depends on the person behind the screen. Like I’ve said before, this could function as a sales service and/or as a customer service so it would goes without saying that your team is going to have be able to handle both. They have to both know how to best sell the product and how the product works. Also, as your team is required to support multiple customers at the same time, make sure to remind them of their responsibilities and not focus on just a single customer. If you’re being swamped with queries, take care to tell the customers that they’re being put on a queue, it’s important for them to know they’re not being ignored.

Adding the live chat feature itself isn’t that hard, there are numerous widgets you could use to add one to your website. Get in touch with a web developer if you want one that’s customized. One of the main considerations is whether to allow anonymous chats or not. Most websites will usually ask for some information before allowing you to use the feature but it is possible to allow them to jump straight in as well, the decision is completely up to you.

The Art of Typography: The Aesthetic Importance of Choosing the Right Typeface

Typography The Aesthetic Importance of Choosing the Right Typeface

Outlining just how much the world has shifted from its axis in the last 5 years, the streaming giant Netflix garnered 8 nominations at the Oscar this year, with its documentary Icarus winning the prize for Best Documentary Feature, kicking off what is predicted to be an impressive year for the upstart company, merely a few months after being engulfed with scandal in one of their shows, House of Cards and its leading man, Kevin Spacey. That isn’t the only notable news coming from the American company though, just last month they announced a new original typeface named the Netflix sans, dropping off the Gotham font they’ve been using for years mainly because of two simple reasons. One, the cost of licensing the Gotham font has gotten expensive and using an original, in-house font is claimed to save the company millions per year. Two, as a company that interacts its customers through an online media, typeface is a critical part of its identity, following on the footsteps of major internet companies like Google, eBay and PayPal.

Typography is two-dimensional architecture

When it comes to web design, typeface is a small but crucial part of a company’s aesthetic, and the importance of picking the right one should never be underestimated. A good typography is like listening to quality ambient music; it whispers its good qualities without drawing unnecessary attention to itself instead of the quality content it was supposed to help focus on. It’s supposed to be subtle, unnoticed, inconspicuous and only appreciated by those of finer taste. If that sounds too hyperbolic and abstract for you, here are some valid reasons why you should consider typography:

  • It’s how you present yourself to your audience

Think of a typeface as a suit. You can always shop around to find one that fits with how you want to present yourself but nothing, and I mean absolutely nothing, could compete with going to a tailor and fashion a bespoke suit of your own. Of course, this doesn’t mean that you should go right ahead and design a typeface of your own as that’s actually quite a monumental task on its own but even when going with an off-the-shelf font, you still need to take extra care and consider how your audience is going to perceive you.

  • It’s how you convey your identity and personality

This ties in to the point above, just what kind of business you’re running on? What works for a law or an accounting firm might not work for an outerwear fashion company. A typeface should be able to convey the personality and identity behind the text. This project in designing typefaces based on musicians’ writing is a pretty good, albeit a very extreme example. Given that they’re based on an actual handwriting, the result is visually distinctive but obviously not very legible and balance should be struck between the two, which ties into my next point

  • It’s your main medium of communication

Obviously, this depends on what kind of business you’re running but it’s not a stretch to say that it’s statistically probable that your typeface is what your audience is going to spend most of their time on. Consider this when choosing your typeface, don’t just rush ahead and pick one that looks the nicest, also consider whether it’s comfortable to read for an extended period of time. Take a gander at Formula 1’s new corporate typeface for example. The one they used for the main body of text is fine but the lowercase font they use for the headline text is of a questionable nature, especially when it comes to the letter a and x. Position yourself in the shoes of your audience, it’s better to be legible than to be simply conspicuous. Remember, your typeface should work for you and draws attention to your content instead of the other way around.

  • It’s the most versatile part of your design

Your typeface should work everywhere, whether I’m reading in on the train to work, on my desk while on a break or lying in my bed before sleep. Apple’s bespoke San Fransisco font for example was designed to work across all of their devices, including desktop iMacs, living room Apple TVs and the Apple Watch on your wrist. With the way internet access has expanded across a variety of devices we never expected a decade ago, making sure your typeface works consistently across these devices is paramount. It helps create a harmonious ecosystem for your brand, which expresses professionalism

  • It’s how you set up an information hierarchy

Information hierarchy is how you categorize the blocks of text within your website according to their importance. The usage of placement, different font sizes, colors or even the type of font used and any combination of the four are usually used for this exact purpose. Again, using an example works best so go ahead and take a look at the tech blog The Verge’s website to see an example. As you can see, headline articles are placed right on top of the page with the titles colored in white while all of the titles for regular articles further down the page is colored in black. Additionally, the two most prominent headlines use a considerably larger font size to further catch the attention of readers and every single text for the writers’ name in the page is colored in a reddish hue for consistency. This is just one way of establishing a hierarchy; there are a lot of different examples out there. I suggest you experiment and take note of designs you’re fond off to figure out one that suits you.

Still, typography alone isn’t enough to define your aesthetics in web design. Together with the appropriate use of color palette and layout, typography makes up just one piece of the puzzle and that’s without going into the technicalities of site animations and the navigation of your website. The devil’s always in the details and sometimes, typography takes a backseat when compared to other most obvious parts of web design but just as how a simple felt-tipped pen enables astronaut Buzz Aldrin and Neil Armstrong from getting off the surface of the moon during the Apollo 11 mission, it’s usually the small things that make a big difference.