What is your first thought that enters your mind when you hear about SEO? Is it something related with coding and website development? Well, if you think so, you are almost right, however as an SEO, the job is not merely about coding, but you also need to consider many other aspects. These days, when you say you “do SEO”, you really do about a million other things that historically aren’t considered SEO. If that’s the case, then what else is in the SEO job description?
- Content Developer
“Content is king” is a saying that should not surprise you. If you want to rank well, there is no other way unless you create good content on your website. In many cases, the requirements of being non-technical SEO now include content writing. However, making a quality content is not an easy thing, since there is no formula you can follow and it does take a lot of time. This is something that you may need other persons to do, in case you cannot do it by yourself.
- User Experience Advocate
Even though Google hasn’t stated that good user experience impacts to search rankings, there is a lot of speculation that user experience will be adding mobile user experience into its algorithm. It means that if you want to drive more traffic to a page, the page should provide a good user experience for all platforms.
- Digital Strategies
SEO today means playing a bigger role in overall site strategies, however there are still a lot of people who view SEO in a silo, so it’s up to us to not pigeonhole ourselves into just keyword research or title tag updates.
- Creative Marketer
It means you are not creating SEO campaigns or link building campaigns, you are creating marketing campaigns for brand awareness, boost social mentions, generate PR buzz and of course, still building some links.
- Cheerleader
As an SEO, you need to realize that SEO contains creative, social media, IT and copywriting, so educating them on realizing what they do is actually SEO, is the way for you and your team to meet your goal.