Many digital marketers and SEO services prefer to use social media or blogging to be part of their marketing strategies. This is not false as according to a report by Hubspot, 92% of marketers in 2014 claimed that social media marketing was imperative to the growth of their business, with 80% claiming that traffic to their website had seen an increase, however, the usage of social media or blog can reduce the face-to-face relationship while this relationship is also necessary for building trust and dialogue among your prospective customers.
To create a perfect bridge between online and offline advertising, traditional forms such as conducting events can be a good example as it can be perfectly combined in your digital marketing strategies. Several events that you can consider to have are career workshops, business exhibitions, blogger socials and sponsoring charity events. These kinds of strategies are the most common strategies which are applied by major brands to build on their digital marketing strategies which today, bloggers are chosen as the best source of engagement between fashion and the customers. Blogger socials are becoming an increasing trend within the industry, in order to generate an element of brand awareness – whilst offering giveaways and competition.
If you try to join online and offline event, you should carefully manage your online content on the day, as well as in the build-up and after the event. Take pictures and videos from the event, as well as create articles for your site. Furthermore, remember to utilize and take the advantage of press to coverage large audience if you can, moreover you can share real-time Twitter updates which include any valuable quotes or images.
The most important thing after conducting the events is to chase up any potential sales leads, and connect with your customer or audience rather than relying only on your website and social media. This is what you need to understand that the events are held for creating a feeling of community, so prevent the tactic of selling all the time, since this is aimed to make your audience feel valued.