As google will always update their search results, the work of SEO services in maintaining client’s rank site is a never ending process. Recently, many webmasters have noticed that some changes have caused the death of organic search. This includes machine learning, limited organic space, and changes in voice search. So, why these three areas can interrupt your organic search result? Here are the reasons:
- With hummingbird algorithm, Google is able to understand conversational language better.
- Before the existence of machine learning, Google could address device, location, personal preferences, and etc. But with machine learning, all these things can be addressed quickly and effectively.
- There is only less space for organic results in the traditional desktop and mobile formats as the space is shrinking. In the end, it makes the organic result less visible.
- Paid listings get more space in the search result.
- Mobile internet users have surpassed desktop and will keep increasing.
- Voice search users grow quickly.
- Personal assistant will be added to all modern Android devices.
All of the above reasons show that with so many algorithm update, Google is getting better and faster at understanding the data. In fact, Google even improves their understanding of conversational language which the result now becomes more excellent.
In the end, all of the facts above don’t mean that SEO is entirely dead it just that it doesn’t look like it does now. So, it’s a time for us to start thinking about how your site should appear and what you can do to improve it. Here are a few suggestions for heading into a brave new world.
- Create content that will rank for Q&A and informational queries.
- Searcher’s eyes are going to change dramatically and therefore, the quality indicators will also change along the way. Providing the best possible product images, information, videos, guides, etc. will be what separates the results. There will likely be result sets closer to an image search result than a typical SERP now for e-commerce queries, and other query types will likely also change. Staying on top of these changes will be more critical than ever.