In online campaign, pay advertising may quickly provide you with many benefits without the need of worrying about organic reach, especially if you do online campaign in Facebook, one of the largest social media which has become a competitive advertising magnet among online marketers.
However, not all businesses have the budget to pay the online advertisement, especially for the startup or small businesses. If you are in this condition, you still can find another way for increasing your Facebook Page reach without the need to pay. Reading and learning below tactics to help you achieving a successful Facebook campaign.
1. Watch Your Content
In online world, your content can be categorized into three parts, which are text, image, or video. These three categories can bring you great benefits if you know how to cultivate them.
2. Depth Blog Posts (brand personality in your posts)
So often, people think that blog posts only matter in SEO services; well actually, this is not true, as Facebook posting can also attract more potential buyers by having more people sharing it. Actually, it is a great way to beat competition and establish your brand as an industry expert. To make audience view your post, you should make it valuable without neglecting your brand personality; some of the ways are by linking it to studies, research and additional resources on the topic.
The other way which is also important is by having brand personality in your blog campaign, this means you need to be original and avoid to post boring or generic updates, conversely share your brand’s personality will make users temp to see your stuff.
3. Engaging Graphics
Having a text posting is not enough if you don’t complete it with engaging graphics, such as images. This is because images will easily capture people attention rather than text. Besides, a visual element will be intercepted easily by people’s mind rather than text. So, when you have something to say, always accompany the announcement with a high-quality image.
4. Put on Video Content
Facebook trend likely moves into putting quite a bit focus on video these days. In fact, since June 2014, it has averaged more than 1 billion video views every day. This statistics prove that it can help brands pay attention. So, if you want to make an organic impact with Facebook, applying video content might be one of the good ideas.
5. Learn More about Your Audience
No other way that would be best to use rather than learning more about your audience. This is the basic aspect that every online marketer should do. Here are several points that you can do in order to analyze your customers.
6. Interview your ideal customer
You need to do some interviews to find out what your customer wants, the questions that you may ask can be varied but still have to be relevant with your main goal, such as, what blogs, books, or publications they usually read, how they measure the success of their job, and etc. The amount of information these question can reveal will immensely help you with understanding your audience. And, once you understand them better, you can create stronger, more engaging content for social media.
7. Have Hyper-Targeted Personas
After knowing your ideal customer through interviewing them, you can put it to use in the form of a hyper-targeted persona. A persona helps position your content toward a specific person. In addition to the information you obtain during the interview, such as demographic information, how your solution heals their pain points, specific details about job roles and duties and their most common objections to your service. Bring up such questions will help you know more detail about your audience. In fact, you can create social media engagement without paying ads for these personas.