Today, design is not only being looking good but it should go beyond aesthetics. The principles of design must also be applied to APIs (Application Programming Interfaces) and data. Managing all three dimensions of design – visual, API and data – are aimed to achieve work well experience.
In most cases, people associate design with the look and feel of the experience, but actually design is much more than that as it must also align with the back-end technology. Besides, only when data and APIs work together can companies deliver the customer experiences that good for both B2C and B2B customer.
Understand the Importance of APIs
APIs permit many things to be done, for instance APIs enable business functionality, music and Netflix movies to be delivered. It is the way stuff happens today. Take ordering from Amazon, APIs enable Amazon to say to a customer, here are a set of things you might want to buy because of the things you just bought.
By taking a design approach to API build management at both a project and API portfolio level will be enable companies to produce product market efficiently, time and money. For long term, they will build an abiding brand and genuine customer relationships.
Here are some tips to integrate the 3 dimensions of Design
- Focus on the customer first
Find out and understand what customers want to achieve. Customer wants and needs should define the touchpoints and features that the APIs need to deliver.
- Drive from business strategy
A good design, whether it is for graphic design or web design, should reflect the overall corporate strategy and brand promise. Moreover, you need to bear in mind that customer experience is not also meant for satisfying your customer desires but also to deliver your company values.
- Measure Success
Everyone has different definition of success, so make sure you have clear vision about your success. This will help you to measure your ROI before you start collecting data.
After encountering so many experiences in customer relationships, only companies that put attention in these three dimensions to reach their customers will be the winner in the industry.