There are many kind of content that a website can present. Through content any communication media, such as a video, TV copy, text, radio spot, images and etc., whatever your content type are, does it contain entertainment and utility values that can help to build brand and drive sales through its content.
However, creating content which will stand out is quite challenging, since 90% reach times zero stand out is still zero effect. Besides, according to some studies people who get disengaged after seeing your brand in the content is because the content is weal, but not because they don’t like your brand.
If you are SEO analysis or web developers who currently struggle with creating video content for a website or app, Gary Illyes from Google is interested in hearing the challenges you are facing when it comes to having video content.
“I’m reading this article on Digiday titled “WSJ now has a 40 person video team cranking out 40 videos a day”. You should also read it, btw, link below. Are you producing videos for your site or app? What are the challenges of having video content for your digital presence? (be that hosting, search, or anything really).
This proves that video content has proliferated so much today, it just getting bigger and bigger, brands are going but have to consider focusing more time and energy on video content for their visitors. Not only is video content huge enough for YouTube, but it also becomes more popular as Facebook content.
Therefore to make your video content looks great, you can learn from marketing Wall Street Journal when they put the journal into their video marketing and are currently serving 6 million video views each month. But, remember that this strategy is also supported with the usage of some creative strategies, such as interactive video, to retain users and increase viewers.