Have your web developer made your site mobile friendly yet? Well, you better prepare as this May Google is increasing the mobile friendly ranking boost associated with pages that are mobile friendly. If you haven’t convinced yet about this phenomenon, you can read the article below to get more persuaded and discover what it will bring to the search result.
Is Just the Strength of the Ranking Signal Being Increased?
Last year, Google has launched the mobile friendly algo where it filters every page whether it mobile friendly or not. If it was, it got the tag in the search results and the associated ranking boost. In fact, there were no other signals applied to it that would make a difference on how strong that boost was.
Will Any Other Factors Increase the Ranking Signal?
Even though, there is a rumor that page speed can be one of the things that will be added to the mobile friendly signal, but it doesn’t appear to be yet.
Any Other Changes Being Made That Affect Mobile-Friendliness of a Site?
Google spokesperson has stated that nothing in the changing can cause any lose in mobile-friendliness. So if your site is mobile friendly today, as long as nothing changes in the meantime, it will still be mobile friendly when the boost is increased in May.
The only changes that is occurred since mobile-friendly launched is that app interstitials now cause a page to lose its mobile tag and boost.
Intent is still important
Even if the site isn’t mobile friendly, there is always concern about whether a popular brand will still rank for their brand name. And it seems that Google is still taking this into account.
“And remember, the intent of the search query is still a very strong signal-so even if a page with high quality content is not mobile-friendly. It could still rank well if it has great, relevant content.
Moreover, people surely expect that brand name to come up first in the search results or at the very least when they search for a specific brand name, they expect that brand name to come up first in the search results or at the very least, a one of the top results.
In fact, Mobile friendliness is one of many ranking factors in search. If Google doesn’t serve that brand’s pages just because it isn’t mobile friendly, the users will think that Google is not good because they cannot find what they are looking for. And if a user does end up on a brand’s site that offers a horrible mobile user experience, then it will affect badly on the brand itself.