Sometimes what you have learnt from school about how to write for branding might not produce you with good result as people will have positive thought in brand that uses a “human talk” rather than a professional-speak, especially in social media channels. In fact, the higher the stiffness levels of the company, the lowers the impression. Therefore, for this situation, a real voice is a real winner.
So, this is clear that human voice offers more benefits associated with using a real and human-like voice on social media channels. However, there are some things that you need to keep in mind, since after all humans can be quirky and unpredictable, and sometimes, our behavior can be too much, while this is not the side that you want to be presented in social sites.
Therefore it is important to find out the Dos and the Don’ts in writing for social media, especially if your social media is part of your web development or SEO service, which means you create it for having a lot of visitors come to your website.
Do’s
Here are some of the things that you should do to enhance your social media campaign:
- Define your audience
Even though mostly people will prefer to speak with human voice but still you need to define your audience, as for instance, you will not apply the same tone and words to an infant and a corporate executive. Before you follow on this trend, take a few moments to really think about what audience your company serves and what your company stands for. If you find that your customer might think that formality is the best way to communicate, then, you may need to tune down your humanizing plans.
- Have a Person Manage your Media
Being consistent is the key of branding, so you better have one person that can have a full time job to manage your social media campaign. Let the person being responsible for all of the writing, updating, and promoting.
- Consider Emoji
Emoji can easily affect your user mood, people will certainly like you if you add some words with little smiles and clapping hands, as the next web suggests that some 74 percent of Americans use emoticons or emoji in their online notes. However, you still need to make sure that you also use actual words in your posts as a post that only represent with simple messages will make it difficult to understand. So, you better combine your words and a little emoji.
Don’ts
The key here is by being real, but as it mentioned above that being real can also cause you some problems if you do not know which side that you should bring up. Here are some of the points that you need to avoid.
- Disrespecting your customers
Using a very human real voice is good but still respecting your customer is more important, for example, calling your customer with name that they like is better, but calling their names with names that you made for them can be annoying.
- Make Light of a Serious Situation
A human voice is really suitable to share a story about your brand, your company, or your employees. However, there are some serious issues that may request for a formal tone of conversation. For example, if someone complains to your page and you respond it casually, people will think that you do not take the complaint seriously.
- Degrade your Brand for a Laugh
Being casual and humorous may be good in social media, but using a sarcastic humor can expense the brand. Bear in mind that you can still be funny without being offensive.