Doing SEO may be difficult if someone does not know how to fit Google’s expectation as Google is where SEO needs to focus on. Once someone can manage to understand what Google really wants, then running SEO will be easier and fun. There are many tips that someone can utilize as their SEO strategies in order to improve Google’s ranking. However, this article is intended for providing the simplest tips to help newcomers feel comfortable in learning about SEO or web development. Here are some tips which are worth to try.
- Optimize Titles, URL and Descriptions
This is the most important tip before someone jumps into other changes as titles and descriptions represent first impression of website. It is substantial to be more descriptive, catchy and friendlier to the user, unique and meaningful title.
2. Create Useful and Up to Date Content
A website is intended to reach audience, this explains why useful and up to date content is necessary, as it will make your audience become loyal and addicted with your information. Or at minimum, it will help new visitors see that this is an active company and worth dealing with.
- Improve Website’s Loading Time
There are some reasons why improve website’s loading time is important.
- Page speed is a ranking factor
- Faster websites generate more conversions
- More Page Views – google is happy
To make a website load faster, follow these tips:
- Remove big images
- Remove unnecessary javascript files
- Use sprites of small image to minimizes http redirects
- Move to a faster hosting provider
- Use a Content Delivery Network (CDN) service
- Use the resources from Google for more tips and tools
- Perform Google Authorship
As Google is the biggest executor which decides a website rank, follow its path is the best way that we could do. The good news is that Google authorship is a feature very useful to the searches as well. This is because Google will find out who is the author before clicking a link. Moreover, Google authorship is important for authors and webmasters as they will get higher rates through rates (CTR) and it can be used as sign of Google trust as if Google show your image next to your results it’s a sign that they trust you and your website. By implementing Google authorship, someone should link his content with his profile. Moreover, active on Google+ is also recommended for greater exposure.
- Use Google and Bing Webmaster Tools to Register your Website
In order to have good long term rankings someone should follow Google’s valid methods and techniques. In fact, Google knows everything they need to know about your website with or without submitting it to webmaster tools on par with looking at some interesting facts about your website like:
- Number of index pages
- Number of incoming links
- Search queries
- Crawl errors
- Number of internal links