I’m not the type to get moody. If I want to eat, I eat. If I want to sing, I sing. I never make it difficult for me and for everyone around me. That’s why I am never fond of those who make things difficult because of their moodiness. However, when it comes to business, we can’t help but adjust to customers’ mood. I have been working at a creative agency that provides web design and web development services for business, I was taught to never underestimate the power of our audience’s mood. A mood can even determine people’s buying behaviour and action. When I was conducting a research on audience’s mood, I found that a design is the most effective factor that can change someone’s mood from being uninterested to being excited. If you are a business owner, it is important to know how to impress your audience to increase the chance of them being your real paying customers. So, how does design affect your audience’s mood? Keep reading to find out!
Establishing a mood
Let me be honest with you, I’m not the type for a long walk. I simply have no mood for it and it’s too troublesome for me. I would never bother walking through some complicated route to get to a store just to buy few things even though I am walking with my friends. I prefer to use car instead. However, when I went for a vacation a while ago to a private island, I was so excited that I walked around the whole island for hours without getting tired and not even complaining. Why? Why was I so willing to take a long walk, something I am not fond of, during my vacation, but didn’t want to take even a short walk on regular days? Yes, there is something about the vacation that made me interested in it! The same can be said to your audience. They need something to encourage that lazy part inside them that makes them willing to do anything (even do something they don’t like) to get it. Yes, the design in your content should be attractive and able to encourage them to take action. Interactive content can establish your audience’s mood and make them excited to engage with your content to the point of purchasing your products or services.
Colour design has different effects on mood
It is no surprising fact that colour has a psychological impact on audiences. Certain colours can affect different kinds of people and evoke different kinds of emotions and reactions from them. Blue, for example, is a colour of tranquillity, love, trust and even loyalty. This should be good for B2B companies that provide supports and reliability for other businesses. Green is the symbol of healing, growth, money, freshness and fertility; therefore, it should be suitable for companies that engage in the field of accounting, finance, green energy, or environment-friendly companies. That being said, the colour meanings I have mentioned only act as references to inspire you for your business’ main colour. Therefore, make sure you adjust the colour to your brand values – the colour that holds values for your brand. Let me tell you some real example, a few months ago, I was having a very bad headache when I was working. However, when I went to this unique café near my office, my headache suddenly disappeared because I was so amazed by the unique place that I took many pictures of it and forgot my headache. The unique place has a perfect combination of dark purple and a gradient of light purple with a little bit of pinkish colour as well as some fading blue. So, from this story, can you see that the perfect combination of colours can hold such a powerful impact on my condition at that moment? Not only did that boost my mood, it also made my headache slowly fade away.
That’s how design can make or break someone’s mood. If you have a business, you have to read your target audience first and conduct a research on them too. When you’re done observing, you can use the information you have gathered to design for your audience and make them interested in your products or services. When you understand your target audience better, you will also produce better and well-designed products or services, social media content as well as website design.