Collecting data is what mostly smart marketer does, however, the essential core of having a data is usually neglected by marketer, both online or offline marketing. In this sense, we are trying to figure out what the next step to do after collecting a huge amount of data, so this data can produce you with customer not merely ended as a junk data which is complicated to be process because of the overload amount. For this purpose, both online or offline marketer may optimize their work, especially for online marketer which works for SEO or website development.
The Present focus
The main point on collecting a lot data is mostly to identify trends and know customer characteristics. As the development of internet can provide data a lot better and the latest things to provide renewed catalysts for data capture 75% of global data created by consumers, make customer overly excited with the number of data points. However, the bigger amount of data does not mean better. However, what one does not know is that having more data means more time to process all the data. Moreover, the bigger your data set the slower your output will be. There when you have finished with your data, the trends will have changed.
Effective Targeting
Through all of your many data points, understanding that can be achieved through analysis would not produce effective targeting. But it is about understanding that audience will always change through time. This is why you need to focus only on the data which is relevant to you, users and your product.
An ability to analyze trends in real time will be helpful. Moreover, there are some questions that can be used to lead you to analyze your customers, such as, what are your user’s important values? Do specific geo-locations play role when you interact with your customer? Do they use a consistent device or retain at a certain time? To target them more accurately, you need to build up a dynamic profile of your users. It means that the marketers need a challenge to establish the core data which actually subscribing to their browsing and purchasing preferences and respond to it.
Dynamic Model
Make sure your model has a dynamic element. Moreover, it’s important to strike while the iron is hot and deliver responsive real-time messaging since you’re likely to be targeting customers who frequently change their minds about products. The most effective means of achieving this is through programmatic advertising and machine learning which permits brand to recognize and engage with dynamic audiences at speed and scale.