When it comes to the business world, many business owners know that in order for people to find and know about their business, they have to make a website to keep in touch with their audience. For that reason, most business owners start hiring people to design their website. With so many web design ideas and concepts nowadays, sometimes you may get the results you want, and sometimes you don’t get anything, but penalty from search engines. Why does this happen? Well, there are many possibilities as to why this happens, but most importantly, it may come from your website design. Non-friendly websites may cause the worse online experience for the audience, resulting in search engine’s penalty giving those websites “warnings.” With that in mind, how do we create a great customers’ online experience? Keep reading this article to learn more!
When users first visit your website, they sure will have the first impression of your website. That first impression may be the very last impression if your website is not user-friendly. There are some ways you can choose to make your website easy to read and understand:
- Responsive design
- Bold fonts
- Eye-catching images
Responsive design means that the size of your website is adjustable when being accessed through any device. Also, using bold font is another way to make your title easily readable; however, make sure you have easy-to-read fonts on your site. Including eye-catching images and a little bit of multimedia is also nice for making the best first impression. Make sure you adjust the size to any device and optimise the images and multimedia so that they won’t hinder the progress of your website because of the inaccessibility or slow loading pages.
Aside from entertaining your customers or audience through your website’s appearance, showing them your professional side is also a professional move. Here are the things you can do to make sure your audience trust your business:
- Include photos of staff
- Put your previous customers’ reviews
- Include culture page
While it may seem to be so simple, including photos of staff can make your customers believe that your business really exists. Aside from that, you should also put customer reviews on your site in order to show your business’ credibility. That way, your potential customers will be certain in their decision to make a deal with you.
There is one thing that too much attractive websites often forget to focus on; navigation. When the website is too attractive, the designer often forget the crucial part of a website; the easy navigation. I know I have mentioned that two times, I just want to make sure. So, what do I mean by “forgetting to make easy navigation”? Oftentimes, too attractive websites may be difficult to access because people don’t understand the complex navigation, which can result in them leaving your page because it is too complicated. For that reason, it should be noted that in order to create a great customer’s online experience, you must keep it simple but still being attractive at the same time.
That’s how you create a great customer’s online experience! Hope you enjoy reading our article and get more knowledge from this! If you need more information about web design, feel free to contact us and let our creative team help you with your business’ website.