Emails are used for interacting with friends and family back when it first started being used as the alternative of sending messages aside from the traditional letters. Now with the more developing and constantly changing technology, emails are now used for marketing too, so that business owners can find opportunities to promote their business. Of course most of them know the important use of SEO services for business. For that reason, combining marketing strategies with SEO techniques is advisable, especially for marketers. Using the right copywriting techniques, business owners can generate results from email conversions. This article will tell you how to boost email conversions using the right copywriting techniques. Keep reading to learn more!
First step: write a minimum of 3 email versions
I have always seen many people write emails with the same technique, the same plot, and only one time before making it the final draft. One most important thing in copywriting is to get creative to produce the variety. Get creative and combine ideas, you can start by writing a rough draft and create variations or versions. Make until you have 3 versions and evaluate them. Combine the 3 ideas into one additional (but final) draft. The point is that you have to keep revising and evaluating until you are satisfied before you send the email to your audience.
Make the email audience-focused
When you write emails for your audience, you have to keep focusing your intention to your audience, because when they read your email, they need to know if what you are offering them can benefit them or not. Focusing on your audience’s need is a good start in writing emails for them. If they find your offers interesting and able to give them what they need, chances are, they will accept your offer.
Call-to-Action to get into action
Another important part in email marketing is Call-to-Action (CTA). There are many ways to conduct CTA methods, but there are things that you need to know in order to create CTA best practices:
- Only use one CTA button, as you don’t want to confuse your audience by giving them two options – your option needs to be clear and simplified.
- Tell your audience what they are getting by clicking the CTA button, not what they are doing, because it would be just a waste of time if they don’t know what the benefits they will get through your offer. So, instead of a “download now” button, try “Enhance your inner beauty with this product” or “Let this product amaze you.”
- The main CTA button should be placed toward the end of the email. Placing the CTA button in the main body will only make your audience sceptical to your products. In here you should use your copywriting skill to create a captivating argument that will help your audience overcome their purchase hesitations. Using CTA button in the end of the email will give the final blow that pushes them to be very certain to click and complete a purchase.
That’s how copywriting skill is used not only for interacting with your audience but also for email marketing campaign that will be a booster for email conversions. If you need more information about email marketing, feel free to contact us and our creative team will gladly help you.