Avoid These Link Building Techniques that Failed in 2018

SEO tips

Having a business means that you have to think through risks and consequences that may come in the future; therefore, everything should be planned even before you launch your business. There are things that should be considered while building a business starting from financial management, employees, even to marketing. Many business owners nowadays know one more important part in establishing a business; SEO. Yes, they hire various SEO companies to do SEO services for their business, maybe including you. That being said, even though you have hired an SEO specialist to do their job for you, that doesn’t mean that you can’t get involved with the process. In fact, you should be involved too. Not only can you be well aware of the situation, this can also help make things easier for your SEO specialist if you know some techniques that can boost the progress. One of the techniques is link building. Oftentimes, many business owners join their SEO specialist in building links for their website. However, due to having limited time to do it properly, many people still make mistakes in link building, thinking that Google won’t notice. Be careful, some mistakes are sometimes unforgivable. You may want to avoid some techniques in link building especially it’s 2018 at the moment. What should you avoid, then? Keep reading to find out!

Sending spammy blog commenting

Link building is basically putting our links to other websites in hope to get a link back to our website. Therefore, blog commenting is one of the ways we can do link building. However, many people are still doing it wrong. I don’t know if commenting for some people is a waste of time or they are really lazy to read through the blog articles to deliver relevant comments. Instead, they ended up customising the same comment for different blogs, making it look spammy. The right way to do blog commenting is when you read a little bit of their articles first (not just looking at the title and just go on with commenting), and understand what they are sharing in the articles, and comment on it accordingly and relevant to the topic. If you don’t have time, you can hire another person or one of your employees to help.

Spamming links through your forum profile signature

Joining a forum seems to be harmless, especially when your profile features a backlink as well. You can actually leave a lot of backlinks by frequently replying to forum threads. You might think that frequently replying to forum threads will make your SEO performance better, but the truth is that just like blog commenting, doing too much also has negative effects.

Submitting your content to low-quality content directories

Low-quality content directories may be cheaper in terms of price (and sometimes free) and easier to be approved, but low-quality directories can’t offer you effective results, and after Google pushed out their series of Penguin updates, the real benefits of content directories have faded away. Instead, it is better for you to write guest posts on more reputable websites. Although the editing is quite strict and sometimes you have to pay more, the results are more effective and reliable.

Redirecting domains (that’s so Black Hat)

This not-so-new trick has recently been used by SEO professionals, where there is 301 redirecting specific domains to funnel link juice right into their web proprieties. Just like many other black hat SEO techniques, it can work well as long as you execute it perfectly. However, once Google finds out, your rankings are gone and your entire time spent on building the juice flow will be in vain.

Getting significant results on SEO may take a long time, but it will be worth waiting for, instead of wanting fast results using black-hat SEO techniques that will damage your SEO process. When you are genuinely taking this SEO process seriously, you will do your best in maintaining and improving your business performance. Therefore, when big efforts may take long, better results will pay it off.