One of the crucial parts in building a website is its web design. A website without its web design is like wearing a fancy dress without putting on some make up; your website could go live, but the website would seem lifeless. If you have a business website without having it designed, this could be a lost cause to your business. Why? That is because with web design, it could also determine how long your web visitors will stay interested in your website. With so many designs out there, business owners compete with each other to impress their visitors with their website, so that they could get more potential customers turned into real paying customers through keeping up with the trends. Are you one of the business owners who feels challenged with the trends? Or do you want to be the trend and want to have a better website look? Then, this article is especially made for you!
As time goes by, there are more and more web design trends coming. One of the popular designs that never seem to be out-dated is asymmetrical design. In asymmetrical design, there are designs containing elements that don’t create a mirror image. Although just like the name “asymmetrical”, these asymmetrical designs are, in fact, balanced, but just not through perfectly similar halves. It may be difficult to design it and to achieve the look, but once finished, the result is whimsically so stunning and beautiful. Not only does this design give you perfect harmony or balance, but it can also represent modern and class. The concepts of asymmetrical design are very influential because it has attention-grabbing techniques and imagination-provoking elements in it.
You can ask your designer to mix and match symmetrical and asymmetrical concepts within a design project. If they divide the design into smaller sections there will be parts that contain different types of balance. (Think of panels in parallax scrolling sites or the design of an image within the canvas).
The concept of minimalism design trend that is good for this design is using so much space for an easier balance of a simple object or image against a larger white or dark background. If there is a balance between white, or negative space, and elements in the design, it should create contrast. This will direct the eye’s movement across the design.
Imagine you see a wedding ring falling to the ground. You can already sense the motion. This also applies to the motion you can “feel” in an asymmetrical design. Your eyes will move from the larger, heavier part of the screen to the lighter part, naturally. Overall, this design brings more imagination for you.
You can add focus with colour
Good asymmetrical colour patterns are usually the ones that are high in contrast and colour combinations. You can add bright hues against black or a toned photograph that has bold white typography on top. High colour contrast will be the focus and visual weight to specific parts of the design.
You can create asymmetrical colour combinations by using the colour wheel. Choose the colour combinations that fall outside traditional colour rules for a sense of asymmetry. You can use colour to highlight and emphasize other elements in the asymmetrical outline. Colour “gets along” well with elements such as geometric shapes, typography or even in the background to get the balance.
Creating asymmetrical design may be tough for your designer at first, but if it is done properly with well-planned strategy, the result will be much more beautiful than you can imagine. Your visitors might not even leave your website! If you are interested in using asymmetrical design for your website but haven’t found the designer yet, you can contact us and our team will be ready to help you.