Dealing with Alternative Facts: The Importance of Truth in your Brand Storytelling and Marketing

Looking back on 2016, the decision by Oxford's Dictionary to name 'post-truth' as their word of the year feels remarkably…

Think Big, Act Bigger: Don’t Ever Think Your Small Business Doesn’t Need a Website

I always find my best friend amusing but confusing at the same time with her attitude. She always acts impulsively…

Calling Card: 4 Reasons Why Every Business Website Needs a Logo

First things first, let's get it out of the way that I decided to write this thanks to the news…

The Most Engaging Types of Digital Marketing Content Your Audience Will Absolutely Love

When you are in a happy relationship, the problem is not about if your partner loves you or not. It…

Retail Development: The Importance of Proper Web Development in E-Commerce

On any given day, I spend probably 3 to 4 hours tinkering with a user interface of an e-commerce website.…

The Kind of Website that Your Target Audience Can’t Help Visiting Everyday

I love online shopping when it comes to buying skincare products or makeups (except for light-coloured lipsticks, I have to…

Risky Business: 4 Common Black Hat SEO Tactics You Have to Watch Out For

One of the more bizarre pieces of news I read this week, which is saying a lot given the current…

More and More Features: 4 Tips to Avoid Scope Creep in your Web Development Project

Keeping my thoughts on a straight line has always been a personal problem when it comes to writing. I once…

Don’t Push the Buzzer: The Real Example of Buzz Marketing, the Benefits and the Drawbacks

Maybe you have seen this a lot on social media, celebrities posting paid-promotion content or celebrities giving paid reviews on…

Build the (Digital) Wall: What Businesses Need to Know about Web Security

I had a bit of a scare once when a colleague asked me via text why my Steam account is…