Summary from 4 legendary Books of how to be a better Copy Writer

There are many books that can guide you to create a better writing, but in fact, not all books are good, so this time, we would like to offer you some books reference that will help you in writing. These books may not new but we consider them as some of the good books as each section provide you with precious idea, here are four books which may not new but the knowledge is still relevant to this day:

Influence by Robert B. Cialdini
Scientific Advertising by Claude Hopkins
Breakthrough Advertising by Eugene Schwartz
Cashvertising by Drew Eric Whitman

The above books have a good guidance, therefore, those who work as copy writer for blogs or SEO service are encouraged to read them but before you jump into thick books, you may need to read their summaries first.

Understanding What is Implied between the real words

People, according to Dr. Ellen Langer sometimes react to certain words, even if the words may not be uttered, for example:

If someone says “ Excuse me, I have five pages. May I use the Xerox machine?” (example 1)

The real information that people may get is “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush? (example 2)

When people utter something in example 1, they said something without tell others the reason. According to research only 60% of people allow the person to use the Xerox machine, but when the actor really tell the audience they real information as it is written in example 2, 93% of people will let them skip ahead, the result is pretty surprising. From this research you can see that providing a reason will strengthen your demand, but bear in mind that what the actor request is only five pages not 25 pages. If you ask too much, the possibility of people will refuse your request is high. So, it is better to ask little favor which is followed with a real reason.

Your product is your marketing strategy

People sometimes think that selling product is all about the technique of marketing; well it is not true all the time. As your product is the most important point that can make people decide to buy your product or not. So, instead of trying to change a different color of your website background, it will be better to try a different lead magnet. Therefore, you need to provide value to make your visitors click something, watch something, sign up for something or anything that requires them to give up something valuable (email address, money, a lot of time).

Successful Marketing is Not Guesswork

In Scientific Advertising, it is written that: “Successful Marketing does not involve guessing. Ever.”

This is true, indeed. As many marketers conduct many marketing techniques without ever measuring if their efforts have converted into a real selling. In fact, according to research, almost 80% of marketers do not track their email ROI. This is quite embarrassing as email marketing should be one of the easiest types of marketing to be tracked. Moreover, only 44% of companies are able to measure paid search ROI effectively.

All of this only shows that people still work with low standard, as they even do not check about how far they have gone. If you don’t track your ROI, you could be throwing your money in vain by conducting marketing methods which may be absurd for your success.