3 Reasons Why Do Sites Rank High on Google When They Aren’t Optimized?

If many people do a great endeavor on attempting their web to be on Google’s first page, there are some webs that seem can achieve Google’s first page without a great maintenance. This surely makes many people, especially SEO engineers wonder about it. In fact, those amazing webs do not reach that level easily, but they know how to get it rightly. Below are some of the reasons why a web which seems unmaintained can obtain Google’s first page.

Reason#1: Click-through rate

Google’s algorithm will examine a click-through rate and your click-through rate will be assessed through the number of clicks you receive from the total number of people searching for that particular phrase you rank for. This means the higher the percentage, the more appealing your listing is when it is compared to your competitors. As a result, Google will automatically put you up the search engine results page, since the searchers who love your listing will be the factor why Google places your web first.  Besides scoring your click-through rate, Google will also analyze your bounce rate as people could create deceptive title tags and Meta descriptions to increase their results.

Bounce rate will assess how many people leave your page through back button which this case will indicate to Google that your web page isn’t relevant. For instance, if Google delivers 100 people to your web pages and those people press the back button immediately after they arrive at your page, Google will score your web rank low.

So, the page that seems does not optimized, but has a high click-through rate and a low bounce rate will surely produce something in its content that appeal to a lot of people interest and relevant to its product or service which as a result, set a good ranking in Google’s eyes.

In addition, you can log into Webmaster tools and click on your site profile to see your click-through rates. Once you are viewing your site in Webmaster Tools, click on the navigational option “search traffic,” and then click on “search queries.”

Reason#2: Backlinks

For pages that seem only have a few backlinks but stay on the first page of Google may comprehend that quality is beyond quantity. This means that even though the amount of backlink is only a few, but those few links derive from .edu and .gov extensions which results in extremely well rank. This is what most SEO goes wrong, as many SEO thinks that you need rich anchor text links to rank well, while the fact is the quality is beyond quantity, so if the quality of your backlink is good, a few backlinks is enough to make your web rank well.

Reason#3: Cross-Linking

Another reason, why an unmaintained page can reach the first page on Google is because a web may have overall site perspective from cross-linking their pages. Moreover, a good cross-linking should come from an in-content perspective, not merely from a navigational or breadcrumb perspective. That is why you need to add in-content links and cross-link pages throughout your site in order to increase your rankings.

However, it is not only because of cross-linking pages, but also you need to consider the distributing link juice and authority throughout your whole site. If you already have naturally fulfilled these requirements, you may neglect the optimization for search engines.