Always updating knowledge is what successful people mostly do. So, have you renewed your digital marketing strategies this year? If you haven’t, you better read several ways that can make your strategies work well this year.
- Data-Driven Marketing
In 2016, you need to reveal keen insights by monitoring social media for information and trends or social listening and analyzing the performance of all of your digital marketing initiatives. However, the usage of measurement tools is also necessary as without it, you will continue to lose ground to the more data-savvy of your competitors. Therefore, you need to manage your big data so that it can be a smart data for you, and the most valuable lesson for you is to focus on are those which are crucial to your specific business goals. One of our recommendation tools that you can use is SilverPop’s behavioral, this marketing platform will enable us to respond to customer behaviors in real time, deepen engagement and deliver an enhanced customer experience.
- High-Quality Content
It can be said that high quality content is the future of SEO service. As Google gives the highest quality and most useful content with greater visibility, the aim in 2016 is to provide the best possible value to your readers and to search engines by way of thought leadership. In fact, creating and refining content, and disseminating it thorough multiple channels of communication e.g., blogs, tweets, websites and podcasts is one of the best ways to optimize your audience reach.
- Video
Moving pictures is predicted will double down in 2016. In fact, videos which are contained in social media channels are such an essential tool to achieve emotional storytelling strategy. This strategy actually works best for both B2B and consumer-driven interests. Moreover, with the fast growth of mobile video consumption, create a mobile optimized video content is a good idea for your business.
- Personalization
Optimize your data by spiffing up the way you segment your customers. Given the rapid change in technology and competitive offerings, these personas need to be assessed periodically and modified as appropriate. In my experience, developing sales tools targeted to specific buyer personas in addition to the content has an additional plus of accelerating the sales cycle.
- Mobile Focus
As a matter of fact, at least 80 percent of internet users have a smartphone and most people won’t start their days by checking it, therefore acknowledging this trend has influenced many products development and marketing to direct their efforts into more mobile.