Content marketing has been used by many companies of all sizes to help their marketing campaign done correctly. This year, content marketing strategy still becomes the most important thing in many companies, some new strategies even have been set up to face 2016. If you are one of the people who work in content marketing or SEO service, you need to find out some ways that can help your content be on top in 2016.
- Think beyond just a blog
Don’t limit your content only on blogging, as you can also apply infographics, eBooks, vlogs, webinars and podcasts as different forms of content that will surely give some varieties in your content strategy. In fact, this kind of strategy has brought the increment in Facebook’s news feed 3.6X year over year. This is because video is easy to share and a form of visual content that end-users love to engage with. The popularity of vlogging continues to rise as well, and I feel it’s a great way to let your prospects and target market into your world.
- Don’t be afraid to give out information for free
Giving free information with pure value time after time without asking for anything in return on your content marketing is the best strategies to convert your content into warm leads and then sales. Therefore, There is no need to feel afraid in providing your audience valuable information for free, in fact it is valuable for your long term business.
- Every Business-B2C and B2B can benefit from content marketing
Concept of content marketing can really fit for everyone, both business to consumer or business to business marketing efforts, however, the approach may ask for a little difference. For example, a business to consumer can approach their audiences by compelling stories that arouse reader’s specific emotions while business to business customer needs to see be reassured by value and data-backed information in your content.
- Identify the key performance indicators (KPIs) that will help you gauge the success or failure if your content marketing.
Content marketing can produce amazing results, and it’s an incredible way to grow your business, it’s not always easy to track the return on content marketing, as only 21 percent of content marketers say they are successful at tracking return on investment (ROI). Every business is going to have different key performance indicators. In fact, there are some indicators that you can use to identify your ROI, such as number of website visits, content asset downloads, number of social shares, bounce rate, inbound links earned, time on page, cost-per-click (CPC), number of leads generated, cost-per-lead(CPL), conversion rate, and revenue generated.
- Make sure you diversify your online marketing
Like the old saying that you should not put all of your eggs in one basket, it works the same with content marketing. The best way for building brand awareness and generating website traffic is by using multiple channels, such as social media, email, pay per click, SEO and display ads are additional sources for leading and selling. This will avoid you from coming to a dead stop if one channel suddenly stops working.