Trust makes the audience wants to stay longer on your site. So, in this article, we are going to show you how to build trust upon your site. If you are web developers or web designers make sure you keep an eye on these five things.
- Design quality
Many people say that good appearance will give you good impression. This statement works the same with your website design. In order to receive user trustworthiness, one should have created a professional-looking design.
A professional design can be attained when your website is well structures and coherent. By this way, your user will find it easier to navigate around and find the information they need. Therefore, the navigation labels should be meaningful and easy for users to understand.
On the contrary, your site will be valued as unprofessional if a user cannot locate the page in 2-3 clicks. In addition, the user should also understand the website within that first 10 to 20 seconds.
Moreover, a design is considered as a good design when up to date and in line with your business type. Also be careful with any broken links, browser compatibility issues, typos and missing files. All of those stuffs can affect your user trustworthiness.
- Only Use High Quality Content
Content is also one of the important elements on a website. High quality content should be original and valuable; besides, it also needs to be accurate and up to date. Moreover, the right format for your content can come in all shapes and sizes. You can choose to use an image, video, or infographic to provide information to the reader. For example, you could use before-and-after photos to illustrate how good your service is. Somehow this kind of content works very well at gaining trust.
- Show Your Business Relationship
Showing recognition with other businesses, industry organizations, media, government and customers will elevate user’s trust. This is because users will see these relationships as a proof that your website is legitimate. Here are some business relationships that you can display on your site.
- Testimonials from customers
- Social media relationships
- Accreditation, licenses, and awards
- Review websites
- Customers Trust the Technical Aspects
Nowadays, online privacy and security becomes a great concerned, especially if the users are considering a purchase through the website. Here are some ways that you can use to build trust on your site technical aspects:
- Use SSL when asking for sensitive information
This technology will ensure that the user’s personal details are not intercepted by a third party.
- Display trust seals and security certificates
A trust seal is a 3rd party badge showing that the website is secure.
- Inform the user that their personal information is safe
- Have a policy for the handling of cookies
- Remove Anonymity
Be clear in providing contact forms, phone numbers, emails, social accounts, help desks, live chats and so on. Furthermore, you can also display your photos to reduce the level of uncertainty. By doing this, users will feel safe when visiting your site.