currently people are intended to move from text to image. This phenomenon has teased marketing to move their campaigns, from text to image to persuade more people to see the advertisement. Below article will inform you why display advertising will overtake search in the following year, so if you are a SEO services engineer or web developer who wants to optimize your promotion through display advertising, you can read below article.
- Images Convey Information Better
Since photos can convey a thousand words, it is considered as a suitable and real content type in this year. Moreover, studies show that real photos of people and real products attract more attention than stock photos, which draw next to none and tell us that information-carrying images are more compelling, especially when they are set in an ocean of text.
- Hotspots
Eye tracking studies of Google’s search results are also presented that images will draw more search engine users’ attention. Maybe this is because people can save time by glancing to see the images and still get the idea of what it is presented. In fact, it’s clear that images are hotspots for people’s eyeballs. Placing the right images with the right context can grab people attention and add the value of your advertisement, which makes this become one of the reasons why display advertising is trending upwards.
- People are Developing “ Sponsored Search Result Blindness”
The second studies from Eye Tracking studies mention Google also shows fascinating result: people’ unconsciousness ignores sponsored search result. It seems that people disregard stock photos and banner ads, many people have also begun ignoring sponsored search results as well. In fact, mostly only the majority in an older demographic which clicks through sponsored search results.
- Search is Changing
Since, customer behavior and technology are related and they are always changing, marketers must continually research and provide data on those changes. In fact, this year people progressively see new technologies which rely on vocal interfaces. As it is displayed from Google’s new local results ribbon that occurs at the top of searchers for local business, Google is taking advantage of consumers’ desired for photos. The next logical step is including sponsored local search results in this ribbon, which would be a form of display advertising.
- Display Ads are Funnel-Drivers
Brand-building metrics are consisted of several metrics, such as “hover” and “view” that are considered brand building metrics. If your customer gazed in a quite a long time in your ad or the longer they gazed at an ad that may become good signals for your brand’s reputation. However, deeper studies into display ads revealed that these types of display ads can influence customer later on.
Generally, find out what delivers your customers to purchase something. The above study shows that detailed customer data indicated that despite the fact that some text ads have a higher click through rate, display ads play the influence role.
Moreover, the most effective display ads are those that are highly targeted and personalized: these types of display ads offer the immediate targeting of search, but the instant appeal of images.