When we talk about SEO service, we will find out that they are not just about search engines like Google, but it also about the way people search for and consume information. It is obvious that there is a lot of fluctuation in the industry. So, here are some of the tips that you may not know, but if you already know, please think of it as a refresher.
Having a to do List
As an SEO engineer, having a-to-do list is important, as with a tight schedule it keeps your work done without anything forgotten. A few things that should be included in your daily notification list are: a traffic summary, top keyword activity, recommendations summary and marketing channel performance overview.
Keyword Groups to Better Leverage Your Data
What it is meant with having keywords group is that to create lots of them. This makes keyword groups can be used to demonstrate things like products, features, marketing campaigns, audience segments, messaging, geographies, and more. Considering creating multiple types of groups (keywords can belong to more than one group) so you can compare products and features as well as messaging, campaigns, etc. Having keyword groups are not only good for comparisons of your internal marketing efforts but also for monitoring and analyzing competitor movements as well.
Keep an Eye on Top Keyword Activity for Your Competitors
Observing your competitor’ keyword can make you see not only which of your targeted keywords they are focusing on, but also the corresponding content they’re creating that is being served to your audience. This data may help informing future content creation decisions or improving existing content.
Pay Attention to Competitor Social Signals at the Content Level
To find out what’s organically popular and relevant to your audience at the moment, you can search it through its social signals. Mostly, people only pay their attention on their brand’s social signals whereas viewing your competitor’s social engagement is also important. Besides, you can also see what your audience finds relevant for the same keywords you’re tracking and see where you might have gaps in your own site content by viewing a list of their content sorted by top performing social signals.
Polish up Older Content
Your older content can also be your new one if you know how to refresh them. Most of us have lots of potentially evergreen pages out there that could increase in rank with just a little time rather than creating a whole new content, but only a few people that realize that old contents still have a good potential. This is because we often focus on driving traffic to the latest campaign and features that make us ignore the old one. So, don’t overlook these opportunities already on your site.