The digital world is where everything runs and changes quickly. The strategies that you use one day could change abruptly or may not be suitable anymore the next. That is why, a person who works in this field will need to follow current trends, settle on an actionable strategy and have a strong need to always learn. Since, the subject is always developing, long term strategies will not be suitable. Therefore, in this article, the strategies that will be offered are short-term strategies. Here are some of the strategies that you may want to consider.
- Stop relying on Google.
This does not mean that relying on Google is not right, but it just means, don’t only focus on Google. Search engine optimization is important, but a searcher can accomplish her goal through more means than just Googling. So, It is better for digital marketers to rely less on Google and engage more direct forms of interaction with their target market.
- More Mobile.
Marketers now have to find a way to make media concise and digestible enough for consumers who are on the go and viewing from a small and movable screen, so the development of digital marketing strategies in mobile, such as the importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity is very important. Since, mobiles are still being developed and the opportunity is around defining what works and what doesn’t in the evolving space of mobile, there are still a lot of things for you to explore.
- Social conversion is coming
The utilization of social networks is impressive these days, as it is stated in a recent survey of social media services in Melbourne, that 69% of people used social media to get marketing information, 89% said they generated greater business awareness with social media management, while 62% reported a rise in search engine rankings after using this platform for more than 2 years. However, the importance of social conversion is needed to be considered too. For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels.
- New payment methods are on the rise.
With the existence of EVM credit cards, society faces many new methods in payment. These new methods of payment will have some effects on online payment and e-commerce sites. Privacy issues are mainstream concern and it is up to digital marketers to lead the way in reassuring, educating, and coaching customers through the transition.
- Content Creators are more necessary than ever.
Do you provide a reason for people to spend more than a few seconds reading your pages? Do you offer real value, something of substance to visitors, that is unique, different, useful and that they won’t find elsewhere? In order to provide good content, you will need professional crew, such as great writers, developers, video producers, and speakers. I know from experience that a great crew is hard to find, so just find people who possess the knowledge, ideally experiential knowledge, of the subject matter needed.