Do you notice that the way web developers build a website has changed? At some point, there are things that should be considered recently which are related with SEO to elevate your business reach in Google. Below are several things that have changed the way we develop websites.
- Time Is of the Essence
Time is one of the most crucial things since SEO becomes the concern. Savvy business reduces many things on their websites just to increase the speed on their site; therefore they no longer use heavy music and images and optimize every element on their page-including using content delivery networks and compression techniques. They truly understand that site which requires long time to load will cause 25 percent of your visitors to leave your site immediately before they can even reach it; that’s how important load times have become.
- Websites are Built on Keywords
In the old days, you only need to create web pages that explain about your products or services, and then wait for people to visit your website. But, today you need to create blog or to create pages that show sales material and indirectly promote your business. This is why keyword research industries to find the most relevant keywords, and then we create content for them. Blogs are not just an important way to share news, but also to rank for specific keywords that drive prospects to your website.
- Mobile Users Are Number One
Nowadays, nobody will doubt about how mobile users will affect your SEO optimization, since over 60 percent of all online traffic is from mobile devices. Due to this, Google tries to obligate every web to go mobile and penalize those who are not being mobile friendly.
- User Experience is Pivotal
Another thing that you should study is how to make a better user experience to your audience, since high bounce rates can result in Google lowering your ranking, while intense competition means if your website isn’t functional and easy to use on all devices, people will leave your site and go elsewhere.
- You can Have a Framework to Follow
Some people argue that SEO has made web developers work harder, but the fact is with good SEO optimization on your website, it helps your site run effectively. Besides, you can get many free tools that help you manage, monitor, and improve your website for SEO, such as Google analytics, Google search console, Google Keyword Tool Planner, Google Page Insights, and Google Mobile Friendly Test.