In website development and SEO service, mostly copywriters and designers will work together in creating a good content. In this process, everyone needs to involve and communicate about each other jobs in order to avoid a confusing and frustrating work environment as a designer may not understand the lingo of the writer while the writer also cannot design words into interesting images and layout. Moreover, a designer also needs to know the elements that can influence the readers since each tone should be presented with different images correctly. In fact, the keyword is to understand each other’s job, for example a designer needs to know how good design can engage and attract audience while a good tone of a copy can influence moods and selling. There are 3 points of copywriting which designers should understand before implementing the words into pictures.
- The Tone
Considering the tone of your website and whose reading it will be necessary as it can make the site seems professional and trustworthy. That is why your designer and professional copy writer should work together. Likewise, a more light hearted company can use jokey and informal language-just make sure everyone is on the same page. In fact, it is all about creating what kind of image that you want to create.
- Brevity beats longevity
A good copy should be clear and concise, even though the article contains good information, but if the design or its layout is uninteresting, it surely will make your readers turn away. This will need an understanding that writers should focus on what users actually want to read instead of keep their egos in check.
- The Headline
Headline is where people get their first intention from your article, so make sure that you make the headline short, to the point, engaging users and state a benefit, after that implementing it into the right design and ethos of a site.