Having a great website only is not enough as you need to optimize it in order to bring more people to it. Therefore, knowledge about SEO service becomes important, but there are many people who still feel reluctant to master this area, some of them even too afraid to start it. But, SEO is no rocket science, it is all about logic, so as long as you have good logic thinking, you will find it out. Here are several SEO tips that can help you reach a higher rank in Google.
- Utilize Anchor Text
Having anchor text on your site is a good thing for your SEO. Anchor text is simply text that visitors can click on to be taken directly to another web page, either on your site or anywhere on the internet. Effective anchor text should exist to help users navigate your website and find what they are looking for.
It should also include keywords and phrases related to what you do. If you own a shoe store, for example, the words, “check out our selection of children’s shoes,” on your homepage can link via anchor text to your online store that is stocked full of – you guessed it – children’s shoes. Anchor text is a great way to boost your SEO, but keep in mind that excessive linking or anchors that don’t really help your readers can raise red flags with Google.
- Add Alt Text to All Your Images
Even though search engine may be great in analyzing the text on your site, but it still finds difficult to examine the images on your site. Therefore, search engines will use “alt text”, a concise written description about each image on a website to understand what’s displayed in a photo or graphic. The important point in writing alt text is to ensure that you describe accurately what is shown in the image, but also try to include the name of your business or a few keywords related to what you do.
- Connect Your Site to Your Social Channels
Not many people know that social media has impact on Google’s rank. So, being active at Facebook, Twitter, and Instagram is an essential part of boosting your SEO. Moreover, you also need to ensure that you include prominent icons for each of your social network, linking directly to your profile on each site.