Currently mobile advertising campaign proliferates more than desktop does as it is stated in one of Melbourne SEO service that in the end of 2015 TV (include desktop) and digital spend will be just about equal. This is because people seem cannot be separated with their hand phones. In this sense, many online entrepreneurs turn to mobile in promoting their advertising campaign, since mobile advertising is terribly promising. If you are an online advertiser who wants to construct your mobile advertising campaign, below article will be helpful as this article will provide a summary from ten entrepreneurs about how to improve your mobile advertising campaign.
- Use In-Ad Engagement to Lower CPAs
In mobile, every additional click required loses half your audience. To engage your audience, ensure that your ad is interactive, and encourage in-ad sign-ups for email or offer claiming for you will see that your click-through rates are two times higher in this type of campaign.
- Get to Know Your Audience
Currently, mobile installation is the biggest target of mobile advertising business. Companies are routinely paying $1.50 or more per install. Unfortunately, these installations rarely stay around for very long, rendering the installation useless. In this sense, it is better to understand your mobile customers’ characteristics by analyzing why they do so and who they are before focusing on creating app installs when running a mobile advertising campaign. Eventually, you can start making mobile ad buys with a good prediction of how to grow your business in a successful and repeatable manner.
- Act on the Right Time
Furthermore, providing a relevant incentive for users to act immediately will lead to a successful mobile advertising campaign, since your campaign time arrangement is important to decide when your customer will take action as mobile is closely related with immediacy. In fact, your campaign will be highly effective when it is timed to the user.
- Location is Key
The right location for your advertisement cannot be neglected as it is still mattered. The right location will provide more effectiveness on captivating visitors’ attention. Certainty, there are plenty of resources that can be used to help you determine the right place for your ads, since the effectiveness of ad placements may differ depending on the company.
- Create a Powerful Call to Action
Provide interesting marketing strategies that can turn the strategies into a powerful call to action. For instance, give a discount coupon, free items, or buy one get one promotions. Besides, mobile advertising is more effective for direct response campaigns rather than any other campaigns which makes direct selling is interesting in mobile advertising.
- Include a Phone Number
Put a phone number on mobile advertising campaign can be a very effective strategy. In fact, there is a lot of success with Google Ads on mobile devices, since it is more convenient for users to tap on the phone number and click call when they see your mobile ads campaign, and your phone is ringing with a lead. It is a simple thing that every advertiser should keep in mind. Furthermore, ensure that every phone call will be served.
- Use Geo Targeting
Create geo targeting advertisements to your audience will enhance your productiveness as it serves your campaign in more relevant way and wastes fewer impressions which ultimately leads to higher engagement. In fact, geo targeting will become one of the most used mobile campaigns in the future.
- Applying the Right Analytics Service
Mobile marketing and traditional digital marketing is different for mobile marketing needs a bit deep consideration. Without applying the correct analytics, you will not be able to effectively segment and target your efforts. The first and most crucial step is to get mobile analytics implemented from companies such as Localytics so you can establish a baseline. In this sense, you can draw a conclusion by experimenting, A/B test. Finally, with the result, you can attack the market with your targeted and efficient campaign.
- Make It Social
Network such as Twitter were born as mobile platforms and still attribute a huge portion of their activity to mobile sources. Eventually, social sharing will be used to support your mobile advertising campaign as this will make your advertisement goes more viral and catches bigger network.
10. Harmonize Your Efforts
Having a lot of knowledge related with mobile development or marketing is necessary as a good marketer may integrate both of them to work well and reinforce your overall brand message, this knowledge will bring your campaign into a successful movement. Currently, the growth of mobile marketing is deeply developed as it goes through many stages of business which causes mobile marketing proliferates and develops continuously since it provides compelling and relevant messages.