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4 Tips E-Commerce Companies Should Do to Improve Revenue

5 Tips E-Commerce Companies Should Do to Improve Revenue

Are you struggling with your E-commerce sites? If yes, this is maybe because you don’t know what to do with your E-commerce. Fortunately, SEO can be a powerful tool for your E-commerce. In the tips below, you will see 4 ways to double or even triple your revenue by attracting more organic search traffic. If you are marketers or people who work in SEO service. This article is certainly for you.

  1. Successful e-commerce companies use search & analytics data to inform their strategy.

Every successful e-commerce company knows that data is king. Therefore, many successful e-commerce websites will conduct research to collect information about what people are searching for on Google by carefully studying search terms, phrases and keywords.

To analyze the data, marketers or SEO analyst can use tools like SEMrush to measure conversion percentages and market share by category and sub-category. The acquired information will give a realistic picture of where the company stands, how well they’re doing, where opportunities lie to increase market share, and what segment they should focus on. In the end, data is aimed to help increasing sales and revenues.

  1. Their Information Architecture and Website Structure is Customer-Focused

Another key to improve you revenue is to always serve on what customers want. You can discover your customer’s intent by using search data from Google. Then identify frequently asked questions and solutions that customers are searching for.

The website of a successful e-commerce company doesn’t mirror its organizational structure. Instead, the focus is on what customer want. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for. A customer-oriented information architecture which is effective and easy to navigate can be a solution.

  1. Their Content Strategy is Based on Search Data

In terms of creating content, Leaders of successful e-commerce will always produce content that matters to their customers. So, it will be good if SEO consultants and content producers work together in deciding what kind of content that impacts sales or build long-term relationships.

  1. They Solve Critical Problems Early in the Planning Phase

Having bad planning will caught you in a nightmare, therefore proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.

MySQL 5.7 Reference Manual

My SQL

Nowadays, MySQL is the most popular database system used with PHP among so many developers. PHP combined with MySQL are cross-platform which you can develop in Windows and serve on a Unix platform. Basically, tables stores the data in a MySQL database. A table consists columns and rows which is a collection of related data. Databases are useful for storing information categorically. My SQL is an open source relational database management system (RDBMS).  So, whether you are a mobile or web developer, it is never too late to learn more about MySQL 5.7. Here are the details and don’t hesitate to check them out!

MySQL has supported for full-text indexing and searching, such as follows:

  • A full-text index in MySQL is an index of type FULLTEXT.
  • Only with InnoDB or MyISAM tables, you can create Full-text indexes, and can be created only for CHAR, VARCHAR, or TEXT
  • As of MySQL 5.7.6, My SQL provides a built-in full-text ngram parser. It supports Chinese, Japanese, and Korean (CJK), and an installable MeCab full-text parser plugin for Japanese. Parsing differences are outlined in Section 13.9.8, “ngram Full-Text parser”. Then, Section 13.9.9, “MeCab Full-Text Parser Plugin”.
  • CREATE TABLE provides A FULLTEXT index definition or adds later using ALTER TABLE orCREATE INDEX.
  • To load large data sets faster, you can use a table that has no FULLTEXT index. Then, create the index to load data into a table that has an existing FULLTEXT index.

By using  MATCH() … AGAINST syntax, you can perform full-text searching. MATCH() takes a comma-separated list that names the columns to be searched. You can use AGAINST to take a string and an optional modifier that indicates what type of search to perform. Create search string that is constant during query evaluation through string value. This rules out, for example, a table column because that can differ for each now.

There are three types of full-text searches:

  • A natural language search interprets search string as a phrase in natural human language. There are no special operators. The stop word list applies if the modifier gives or not give the IN NATURAL LANGUAGE MODE. Full-text searches are natural language searches.
  • Using the rules of a special query language, a Boolean search interprets the search string. The string contains the words to search for. It can also contain operators that specify requirements such that a word must be present or absent in matching rows. It also should be weighted higher or lower than usual. In Boolean search interprets, search index will omit certain common words. Besides, some words do not match if present in the search string. The IN BOOLEAN MODE modifier specifies a Boolean search.
  • A modification of a natural language search is a query expansion. To perform a natural language search, you can use search string. After adding the words to the search string, then words from the most relevant rows returned by the search. The search is done again. From the second search, the query returns the rows.