Tag Archives: web designer

5 UI Choices that Damage UX

7 UI Choices That Damage UX-01

User experience is one of the most important factors from every product and UI has become one of the elements that can determine great UX. However, not all UI are great for UX as some UI will bring bad effects for your UX. Yet there are still so many websites that push certain design trends which actually cause negative UX. Some web designers may not understand that some UI may be bad, but some may do it on purpose. So, if you don’t know which kinds of UI that is good or bad for your UX, you better read several points below.

  1. Unwanted Modals
    The idea of a modal window is a smart concept. It allows developers add concept over the page without the need to open a new tab. But the real problem is the unwanted modals not the modal windows for they always drag down the user experience. In fact, you can find three different types of “unwanted” modal popups:
  • Exit intents which open when the user’s mouse leaves the page body, usually hovering the browser tab,
  • Timed modals that open after a set amount of seconds;
  • Scroll modals that open after the user scrolls a certain distance down the page.

From the above information, you need to re-think whether it’s worth it to apply an unwanted modal popup to your website. For it will annoy your users to get a higher conversion rate. But these unwanted messages also give modals a bad name, which is tough because they serve a real purpose in UI design. These can be used wisely, like with modal signup fields or information-based modals triggered from a user’s mouse click. Or you can make it annoying by just make it appear from out of nowhere.

  1. Guilt in Copywriting
    Guilt copywriting which appeared in modals had become a trend for years ago. This kind of copywriting annoys users but increase signups. You can find this type of copywriting in many sites. In fact, this writing can also appear in sidebar fields or in-content opt-in forms. This copywriting will make you feel guilt instantly as you close the window. For example, the subscribe button looks ordinary, but the cancel button might read “No thanks, design is not my hobby”. This strategy might work well from a marketer’s standpoint, but certainly holds little value from a UX standpoint.
  1. Slide-In Ads/Offers
    Sometimes in web you will find a small box slide into view from the side. This box is usually a feedback box for user testing, or it might be social sharing links or even a discount promotion. This is a good idea to get user’s feedback. But just don’t use it too much, at least 2 different slide-in boxes on either side of the page, not 3 or more.
  1. Nav Menus Without Padding
    Navigation menu in every site usually has padding around them. But, you’ll find that some padding isn’t clickable unless you click on the exact block area of the text itself. You need to take 30 seconds to move CSS padding from a link’s container element to the link itself. Even though, the navigation is still the same, but now users can click the link and the space around the link.
  1. Paginated Listicles
    Another UI design which can damage your UX is content with one-item-per-page listicles. This is because few persons will enjoy clicking the “next” button constantly to read through a clickbait post. Unfortunately, there are many websites that use this kind of UI. It is mostly about page views and ad revenue more than anything else. So, it needs not only the work of designer but also the work of webmasters to prevent any multi-paged articles.

The Rules of Responsive Web Typography

typography

Have you ever seen a text in a website that is easy for you to read that does not tire your eyes when reading it? If you have, then you have seen an art called Typography. What is typography? What kind of typography that is properly arranged?

The right kind of Typography
For a web designer, typography is the art of their design works. It is the science about the appearance of text. The purpose is to not only make the words look attractive enough to draw a conversation, but also helps text fulfill its purpose of communication. Therefore, to fulfill this purpose, the typography should convey appropriate emotion, so that a text can be easy to read. Then, how do we create a text that embodies emotion, yet easy to read?

Here are several factors you might need to know:

The Art of Readable Text
No other words can beat the art of readable text, and a readable text means getting the right size for the font, leading and measure.

You can use the following guidelines to ensure you have the right size as mentioned above:

  • Make sure it is easy to read
  • Set the line-height, the font-size, and the text width (typesetting)
  • Begin typesetting with a page that contains users’ needed information
  • The page should contain multiple elements, such as h1, h2, h3, body text and captions
  • Estimate the distance between readers’ eyes and the screen for different devices
  • Once everything is settled, start by selecting font-size
  • Measure the line-height
  • Test your typesetting choices with your audience
  • Make sure everything is right and suitable
  • Continue setting the sizes of other elements after finishing with typesetting the body text.

While getting the best result for the typography is important, it doesn’t mean it has to be perfect. Just do the best to convey your passion in your work.

Typesetting Other Elements
If you happen to choose the font-size for elements like h1 and h2 visually, you may need to reconsider it for these scales can’t be directly used for the web because they are built for print design. Therefore, you can use a modular scale. Construct it with the body test you’ve decided on and multiply it by a ratio numerous times until you get a scale. After constructing the modular scale, you can typeset the rest of your elements, picking a number from the scale as your font-size; then do the same process for the leading and measure setting, until you get a balance of readable elements.

Vertical Rhythm
Next, arrange the individual elements using a technique called vertical rhythm. In order for one element to flow harmoniously into the next, we need to adjust the thing that joins them up: the white space. This white space should be large enough to distinguish one element from another, but it should be small enough, so that the flow isn’t broken.

In order to get enough white space, you can use a multiple of the line-height value of your body text because we naturally recognize white space patterns within text. You can set the white space between elements to a multiple of the base line-height, and set the line-height of all other elements to a multiple of the base line-height to use the right vertical rhythm. Values like 0.5x and 1.25x of the base line-height can give you more flexibility.

Baseline grid, yes or no?
Where there is vertical rhythm, there is the concept of a baseline grid inevitably comes into the picture. Although it is helpful, it can be difficult to get the right vertical rhythm for beginners. Baseline grids can’t work perfectly on the web because the math in typography contains subpixels (like 24.8px) and the subpixels are handled differently.

Typography for Multiple Screens
There are three things needed from a design perspective. First, the distance between a user’s eyes and their screens are different depending on the device used for that. The larger and the wider the screen and the device, the more you need for the font sizes. Second, you need consistency in the proportions between the body text and other elements. When you increase the body text size, you have to increase the sizes of all elements as well. Third, you should increase the font-size of specific elements through picking a different number from the modular scale to control the visual hierarchy.

That’s all you need to learn! To sum it up, typography is the art of making a grandiose website that will not only make people effortlessly understand the texts, but also creatively convey the passion in creating it.

Understanding Web Acceleration

web acceleration

Usually, a high traffic website must support hundreds of thousands or millions of users. Not to mention the demand of user for a fast and reliable website. Therefore, to meet such high volumes, some web developers prefer to add more server hardware.

However, this method can be expensive. So, in order to reduce your operational cost, you can use web acceleration as another option. Web acceleration produces better speed delivery of both static and dynamic content. Furthermore, it will enable your web servers to handle more client request without the need for more hardware.

In general, web acceleration is a content delivery network. It aims to speed up the transfer of content between web servers and client browsers by utilizing a variety of techniques such as caching and compression.

HTTP Optimization
Load balancer or reverse proxy server is one of the primary ways to accelerate web traffic as it flows between clients and backend servers. However, this can create inefficiencies in server utilization and cause poor performance for other users as well.

In HTTP optimization techniques, the load balancer is in between clients and servers. It forwards requests for content to backend servers in a streamlined and efficient way. Therefore, this method maximizes speed and server utilization.

Caching and Prefetching
Rather than fetching it over and over from back end servers, web acceleration server cache or locally store commonly requested information. This will avoid any wasted server resources and increase the speed of content delivery. In fact, to prevent serving content that is out of date, the web accelerator will refresh cached content at a specified interval.

Furthermore, the web accelerator is also able to prefetch and cache content that the user is likely to ask for, such as the next page of a document. This method will enable web accelerator to deliver the content immediately after the user requests it.

Compression
To reduce transfer times, a web accelerator will compress large files, such as image or video files.

SSL/TLS Processing
In order to serve content faster, some advanced web accelerators can offload computationally intensive processing from backend servers. For example, encryption and decryption of documents during transmissions secured with Secure Sockets Layer (SSL) or Transport Layer Security (TLS).