Tag Archives: web design

Guidelines to Avoiding Google’s Penalty Caused by Intrusive Interstitials

Intrusive interstitials guidelines to avoiding google's penalty

This year, Google has made one recent change known as the intrusive interstitial update. This update aims to penalize intrusive popup ads which affect the mobile user experience. No wonder that some websites have experienced lowered mobile rankings. If you are working in SEO service field, this thing may become one of your concerns. But, don’t worry as you can avoid Google’s penalty caused by intrusive interstitials. Figure out the solutions in the passages below.

Decrypting the Intrusive Interstitial Update
First of all, it’s a mobile popup penalty.  Secondly, it’s an intrusive popup penalty. In light of this, Google wants to make sure that ads and popups do not interfere with the user experience. By devaluing pages with popups and overlays on the screen, Google can help users access the content they’ve requested in the first place.

What is the Impact of this Latest Update?
Pages with intrusive interstitials will no longer consider as being mobile-friendly. This is because obstructing content on mobile with ads or other popups is against Google’s guidelines. Ads or popups on screen causes the content inaccessible for a few seconds. In fact, Ads displayed over content are no longer acceptable on mobile. This includes popups that appear when you load the page from Google or when you scroll down.

What Constitutes an Intrusive Interstitial?
Intrusive interstitials will lead to a frustrating experience for desktop and mobile users alike. In fact, it tends to block most or all of a page. This will hinder visitors from experiencing your site as they block the content that visitors seek unexpectedly. In light of this, intrusive interstitials has become the biggest enemy as on desktop they are annoying at best and can ruin the entire experience on mobile.

What is still Permitted and not?
Even though, you have to deal with pop ups ads, but this doesn’t mean that all pop ups are forbidden. In fact, some popups are still permitted, such as:

  • Intrusive popups are still ok on desktop
  • Interstitials triggered by exit intent are still allowed
  • Page to page interstitials will not be penalized

Types of intrusive interstitials that will be forbidden are:

  • a popup or modal window that blocks most or all of the content on a page (this is basically a full-screen interstitial above the header);
  • a standalone interstitial that’s not responsive and that blocks the content;
  • a layout in which the content above the fold has the look and feel of an interstitial and requires dismissal or scrolling in order for the user to reach the main content beneath the fold.

Workarounds
Popups is frustrating indeed, but companies use them as at some points they are effective. So, if interstitials still become the best options to convert users for your websites. You can consider keeping them on the website by a no-index tag in your code. However, this will cut off organic traffic from Google to that page.

Therefore, designers, developers and marketers must create another ways to generate revenue. A sound strategy would be to leverage content marketing to educate audiences and guide them through the buying process. In the other words, you should move away from interruption marketing towards permission marketing.

So, the solutions that you can do related to this situation are; audit your popups, cookie notifications, overlays and big banners. This is to make sure that they comply with Google’s new guidelines. Furthermore, make sure that don’t take up space more than 15% from the screen to avoid penalty.

5 Key Principles of User Centered Design

Centered Design

User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product. This method has been widely acknowledged among so many web designers nowadays. But, not many understand the key principles behind user centered design. Here are 3 basic principles of user centered design that you surely won’t miss it!

  1. Use Simple and Natural Dialogue

It is important to create a natural sequence dialogue between user and system. Therefore, provide no unnecessary information to the user. In fact, irrelevant information will add complexity to the dialogue and in the end confusing the user. Bear in mind to use plain English and should use the vocabulary of the intended audience. Hence, terminology should be defined so that the same term always has the same meaning

  1.  Provide Adequate Feedback

Your users should be confident that their actions will be successful. For example, you can display a progress or working indicator when your users waiting for completion. This indicator will give the user a confidence that the computer is still operating.

Moreover, you also have to provide several levels of interaction. To show feedback at a low-level, you should give confirmation which tell that a control have been operated successfully.

  1. Provide Adequate Navigation Mechanisms

Users should have enough relevant information about where they are. To produce this information, you should apply a meaningful and consistent mechanism for assigning titles to windows. Then, use range and location indicators such as scroll bars or page numbers. You can also create navigation map, overview, or history of areas visited. Make your users feel more convenient in navigating the different windows in your web. You can create routes to access for particular tasks to achieve this goal. Furthermore, you should create an “emergency exit”. This will enable your users to escape from any unwanted state without having to go through an extended dialogue. For instance, undo facility or cancel button.

  1. Present Information Clearly

Increase the user’s ability to discriminate between different items and groups of data. Arranging on-screen information by the use of spacing, boxes, and visual coding techniques. But, don’t burden users with lots of information or coding than is necessary when performing the task. To enhance learn ability, you should be consistent in presenting information and location across different windows.

  1. Reduce Errors

Guiding the user to find their correct path to accomplish their goal will reduce errors. Users’ responses should be constrained to avoid error where appropriate to the task. But not where this would limit the users’ reasonable choice in how to perform their tasks. Similarly, the system should validate data entry as near to the point of input as possible.

Moreover, you should also use plain language avoiding the use of codes, indicate precisely the problem. Then, you should suggest a solution in error messages. But, above all, avoid using words that would blame the users.