Tag Archives: visitor

Understanding bounce rate in Google Analytics

Understanding Bounce Rate in Google Analytics

What’s Bounce Rate?

Bounce rate is a metric that shows you how many visitors that do completely nothing on the page they entered. This means they don’t give any response to your internal links on the page. Internal link means a menu item, a ‘read more’ link, or any other internal links on the page. In the other words, Google analytics server doesn’t get any trigger from the visitor.

This will cause Google to think these three things:

  1. The quality of the page is low. There’s nothing inviting to engage with.
  2. Your audience doesn’t match the purpose of the page, as they won’t engage with your page.
  3. Visitors have found the information that they were looking for.

In SEO perspective, it is important to optimize every aspect of your site. By looking closely at your bounce rate, you can optimize your website even further. No wonder many SEO services attempt to keep their client’s page free from any bounce rate.

But bounce rate doesn’t mean bad all the time. In fact, it is okay to have bounce rates in some cases. As bounce rate really depends on the purpose of the page. Bounce rate isn’t a bad thing per se if the purpose of the page is to purely inform. For example, read a post or find an address.

So, the best solution is by creating a segment that contains “New visitors” only. If you discover that bounce rate of your new visitors is high, it’s time reevaluate user engagement with your site. To reduce the bounce rate, you can add a clear call-to-action, a ‘Subscribe to our newsletter’ button. Moreover, being clear from the start with what visitors could expect will also give good point to your bounce rate. There more things that you also need to consider when optimizing your page. For instance, internal links that point to related pages or posts. Having a menu that is easy to use will also prevent your site experience a high bounce rate.

From a conversion perspective, bounce rate can be used as a metric to measure success. Bear in mind changing the design of your page will shake your bounce rate. It will cause the bounce rate increase or oppositely decrease in bounces. This explains why you have low conversion rate.

Or you can also compare your site with other popular pages and learn from the pages with low bounces rates. Usually, an unnaturally low bounce rate is caused by an event that triggers the Google Analytics server. Think of pop-ups, auto-play of videos or an event you’ve implemented that fires after 1 second. Besides, you can also use a tool that can track scrolling counts. This count is helpful as you can know whether your visitors actually scroll down the page and read your content.

This makes bounce rate is different from exit rate. In general, exit rate is a metric that displays percentage of page views that were last in the session. So, it is about users deciding to end their session on your website on that particular page.

How to Use Social Media Marketing to Boost Website Traffic

How-To-Increase-Website-Traffic-With-Social-media-Marketing

Social media platform can offer you with many activities and it even can help you developing your business, one of the ways is by boosting your website traffic. If you work in website development and want to increase your website traffic but do not know how, you can try uplifting it by using social media as this way has been proven can improve website traffic. Here are some of the ways that you may try.

Include Your Website on All Your Social Networks

Remember to include your website URL on any social networks as it is vital for your business. There are many social media that can be linked to support your website, such as twitter, LinkedIn, and Google+.

Social media Monitoring and Engagement

After setting your URL on social networks, the second job is to continuously monitor and engage your social networks. Keep proactive on social media will pilot your existing customers and potential customers to visit your website. Besides, always remember to share relevant content from your website to prospects. Someone may also need to listen to recommendation requests and share a relevant link to your website that answers their inquiry.

Use images with your posts

Visual items, such as images and videos are preferable and more shareable. That is why you should ensure that your content contains images; these tips can also be used when you do posting in social media.

Connect with industry influencers

Find out who are the influencers in your industry and search for their pages. These kinds of pages are usually easy to be searched as they must have a lot of followers and engagement with their postings. Even though, they will likely not to follow you back, unless you create a considerate social media account. However, it is still good for you for trying to follow them, as you can know their activities, such as read what they share and comment, these can be a good source to improve your industry. Moreover, to get their attention and build their trust, you can re-share their content or mention, and comment on their postings.

Measure results

Do not forget to use Google analytics to give you measurement of how many visitors come from social media. You can see the report in ACQUISITION/ALL TRAFFIC/CHANNELS. Furthermore, you need to assess your visitor’s number from each social network per month and find out which network works best for you. Moreover, you can also utilize other statistical data from other social media platform such as, Facebook, Twitter, Pinterest, and etc.

Manage your social media accounts

Posting contents in social media platforms which have little followers only will not produce you with enough traffic that is why you need to find out how to get more followers first.One of the ways is by managing your accounts. This means you need to reach out and connect with people that are seen have the same interest with your business. It may consume your time, as this will require you to keep track of who should you follow, who followed you back and who you should remove.