Tag Archives: user

5 UI Choices that Damage UX

7 UI Choices That Damage UX-01

User experience is one of the most important factors from every product and UI has become one of the elements that can determine great UX. However, not all UI are great for UX as some UI will bring bad effects for your UX. Yet there are still so many websites that push certain design trends which actually cause negative UX. Some web designers may not understand that some UI may be bad, but some may do it on purpose. So, if you don’t know which kinds of UI that is good or bad for your UX, you better read several points below.

  1. Unwanted Modals
    The idea of a modal window is a smart concept. It allows developers add concept over the page without the need to open a new tab. But the real problem is the unwanted modals not the modal windows for they always drag down the user experience. In fact, you can find three different types of “unwanted” modal popups:
  • Exit intents which open when the user’s mouse leaves the page body, usually hovering the browser tab,
  • Timed modals that open after a set amount of seconds;
  • Scroll modals that open after the user scrolls a certain distance down the page.

From the above information, you need to re-think whether it’s worth it to apply an unwanted modal popup to your website. For it will annoy your users to get a higher conversion rate. But these unwanted messages also give modals a bad name, which is tough because they serve a real purpose in UI design. These can be used wisely, like with modal signup fields or information-based modals triggered from a user’s mouse click. Or you can make it annoying by just make it appear from out of nowhere.

  1. Guilt in Copywriting
    Guilt copywriting which appeared in modals had become a trend for years ago. This kind of copywriting annoys users but increase signups. You can find this type of copywriting in many sites. In fact, this writing can also appear in sidebar fields or in-content opt-in forms. This copywriting will make you feel guilt instantly as you close the window. For example, the subscribe button looks ordinary, but the cancel button might read “No thanks, design is not my hobby”. This strategy might work well from a marketer’s standpoint, but certainly holds little value from a UX standpoint.
  1. Slide-In Ads/Offers
    Sometimes in web you will find a small box slide into view from the side. This box is usually a feedback box for user testing, or it might be social sharing links or even a discount promotion. This is a good idea to get user’s feedback. But just don’t use it too much, at least 2 different slide-in boxes on either side of the page, not 3 or more.
  1. Nav Menus Without Padding
    Navigation menu in every site usually has padding around them. But, you’ll find that some padding isn’t clickable unless you click on the exact block area of the text itself. You need to take 30 seconds to move CSS padding from a link’s container element to the link itself. Even though, the navigation is still the same, but now users can click the link and the space around the link.
  1. Paginated Listicles
    Another UI design which can damage your UX is content with one-item-per-page listicles. This is because few persons will enjoy clicking the “next” button constantly to read through a clickbait post. Unfortunately, there are many websites that use this kind of UI. It is mostly about page views and ad revenue more than anything else. So, it needs not only the work of designer but also the work of webmasters to prevent any multi-paged articles.

Knowing What Is Augmented Reality and Its Implementations

Knowing-What-Is-Augmented-Reality-and-Its-Implementation

Augmented reality is a new digital phenomenon that changes the environment around you into a digital interface. It places virtual objects in the real world and in real-time. Therefore, it provides the power of learning and technology together.

Nowadays, you can experience augmented reality through a wide variety of activities. This is because AR aims to simplify human’s lives by combining virtual information to surroundings view of real environment. The usage of AR is limited for Mobile. Although, it also works on some desktop browsers but it doesn’t produce the same experience as a smartphone did. That is why this area is mostly developed by mobile apps developers.

In general, there are 3 main categories of augmented reality (AR) that you can distinguish:

Augmented Reality 3D viewers
This type of AR allows users to locate life-size 3D models in your environment with or without the use of trackers. Trackers are better known as simple images that 3D models can be applied to in Augmented Reality.

Augmented Reality Browsers
This AR’s type will enhance your camera display with contextual information. Hence, you can display any history or estimated value of one building only by pointing your smartphone at it.

Augmented Reality for Gaming
The last and maybe the most popular way to experience Augmented Reality is through gaming. Have you ever heard or played Pokémon? This game utilizes your actual surroundings and has become very popular because of it.

All of these 3 categories have been applied to many fields of lives. Hence, in this article, we would like to broaden your knowledge about the implementation of AR. Below are some of the good examples of AR that you can learn for:

Augmented Car Finder
If you often forget where you park your car, augmented car finder can be a good idea for you. Augmented Car Finder will help you identify location of your vehicle in a maze of parking lots. The apps will show a marker where your car is parked; it also shows the distance between you and your car’s location. Moreover, it will guide you to reach your car area.

Layar
With Layar, you can connect digital content with the real world. There are many more advantages that you can get through Layar. For instance, magazines come alive with videos right on the page, easily buy items with direct mobile shopping links, connect with links to web content and share items on social  media, and browse and view thousands of Geo Layers to find stuff nearby, like ATMs, restaurants, historical locations.

EyeDecide AR app
AR implementations are also developed in healthcare industry. One of them is EyeDecide AR app. EyeDecide AR app is created to provide patient-engagement tools for healthcare providers. Developers can use the camera to simulate the vision of a patient. Here are some basic features of this app:

  1. Leverage interactive anatomical models to enhance patient understanding.
  2. Effectively educate patients by comparing normal and abnormal images and using 3D animation videos of most common conditions.
  3. Improve patient and surgical retention by helping patients make more informed decision about the care.

 

5 Ways to Build Better Online Reputation through SEO

 

How-SEO-can-help-shape-your-online-reputation

The main purpose of SEO service is to optimize any strategy to boost your website rank in the search results. One of the strategies that you can rely on is to show your “human” side of your business. This strategy will make your business seems more relatable and real. But, how can you show your human side through SEO? The answer is simply by collecting and displaying reviews. In fact, positive and negative reviews are used as a ranking factor. Negative reviews cause bad rank to your site while positive reviews will elevate your rank.

How Do I Take Advantage of Online Reviews and Improve my SEO?
Nowadays, customers wish to get better “transparency” from sellers. Transparency as a business means to open up to criticism and feedback. In detail, the action includes as:

  • Allowing employees to talk about your products and services publicly such as through an employee advocacy program.
  • Establishing 1-to-1 communication channel
  • Asking for feedback
  • Not hiding from criticism
  • Addressing criticism publicly

There will be some reviews that may destroy your reputation. Although, you can remove all the bad reviews but it is not a wise move. The best way is to turn the negative reviews to positive reviews through better customer service experience. Here are 7 tips that you can use to uplift your online reputation management:

  1. Monitor Your Reviews
    Apply social keywords when responding to social media messages directed at your brand. Set a Google Alert to notify you of any news posted about your brand. Therefore, by monitoring people’s reviews, you know what people really want and you can improve your product better.
  1. Friendly and Quick Respond
    Read your reviews daily. If you have more time, you can login to view and respond to social media messages multiple times a day. Make these daily routines as your habit, just like checking your email. In short, try to respond any reviews in less than 24 hours.
  1. Have Personality
    You can learn from many famous online businesses. Amazon is a good example. It always comes with a positive attitude and a willingness to help. Besides, it opens up a conversation in a witty style no matter what you have to say.
  1. Think of SEO as your Digital Business Card
    As it is stated above, good SEO strategies will help you boost your business. It works better than any business cards or flyers. In fact, business directory and profile sites help you accurately list your company online and monitor your reviews. Here are lists of business profile sites, that you can get started:
  • Amazon
  • Angie’s List
  • Better Business Bureau (BBB)
  • Bing Places
  • Citysearch
  • Consumer Reports
  • Demand Force (newer review site)
  • Dex Knows
  • com
  • com
  • Google+ Local/Google Places
  • Home Advisor
  • Insider Pages
  • Judy’s Book
  • MerchantCircle
  • Trip Advisor
  • Yahoo! Local
  • Yellow Pages
  • Yelp!

To gain and monitor your reviews, you can list your business on these sites.

  1. Pay Attention to Reviews on Social Media
    Remember that social media profiles are also part of digital reputation management. Therefore, sites like LinkedIn, Google+ and Facebook are best for business as it has important information and people can post their reviews in these social media.