Tag Archives: social media

5 Ways to Build Better Online Reputation through SEO

 

How-SEO-can-help-shape-your-online-reputation

The main purpose of SEO service is to optimize any strategy to boost your website rank in the search results. One of the strategies that you can rely on is to show your “human” side of your business. This strategy will make your business seems more relatable and real. But, how can you show your human side through SEO? The answer is simply by collecting and displaying reviews. In fact, positive and negative reviews are used as a ranking factor. Negative reviews cause bad rank to your site while positive reviews will elevate your rank.

How Do I Take Advantage of Online Reviews and Improve my SEO?
Nowadays, customers wish to get better “transparency” from sellers. Transparency as a business means to open up to criticism and feedback. In detail, the action includes as:

  • Allowing employees to talk about your products and services publicly such as through an employee advocacy program.
  • Establishing 1-to-1 communication channel
  • Asking for feedback
  • Not hiding from criticism
  • Addressing criticism publicly

There will be some reviews that may destroy your reputation. Although, you can remove all the bad reviews but it is not a wise move. The best way is to turn the negative reviews to positive reviews through better customer service experience. Here are 7 tips that you can use to uplift your online reputation management:

  1. Monitor Your Reviews
    Apply social keywords when responding to social media messages directed at your brand. Set a Google Alert to notify you of any news posted about your brand. Therefore, by monitoring people’s reviews, you know what people really want and you can improve your product better.
  1. Friendly and Quick Respond
    Read your reviews daily. If you have more time, you can login to view and respond to social media messages multiple times a day. Make these daily routines as your habit, just like checking your email. In short, try to respond any reviews in less than 24 hours.
  1. Have Personality
    You can learn from many famous online businesses. Amazon is a good example. It always comes with a positive attitude and a willingness to help. Besides, it opens up a conversation in a witty style no matter what you have to say.
  1. Think of SEO as your Digital Business Card
    As it is stated above, good SEO strategies will help you boost your business. It works better than any business cards or flyers. In fact, business directory and profile sites help you accurately list your company online and monitor your reviews. Here are lists of business profile sites, that you can get started:
  • Amazon
  • Angie’s List
  • Better Business Bureau (BBB)
  • Bing Places
  • Citysearch
  • Consumer Reports
  • Demand Force (newer review site)
  • Dex Knows
  • com
  • com
  • Google+ Local/Google Places
  • Home Advisor
  • Insider Pages
  • Judy’s Book
  • MerchantCircle
  • Trip Advisor
  • Yahoo! Local
  • Yellow Pages
  • Yelp!

To gain and monitor your reviews, you can list your business on these sites.

  1. Pay Attention to Reviews on Social Media
    Remember that social media profiles are also part of digital reputation management. Therefore, sites like LinkedIn, Google+ and Facebook are best for business as it has important information and people can post their reviews in these social media.

5 Tips to Compose Your 2017 Social Media Strategy

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Trends always come and go. So, preparing your business goals in the beginning of the year is a must thing to do. Especially, if you are a social media marketer or a SEO analyst, as SEO service needs social media to support their SEO campaign. Below are several tips of social media strategy that you could follow in 2017.

  1. Start by Establishing Your Goals

First thing is to set your goals. Your goals might be the same or different with last year, they’ve depend on how good you have accomplished your last year goals. Good goals should be specific, measureable, attainable, relevant, and time-bound.

  1. Conduct Social Media Audit

By conducting a social media audit, you can figure out what worked and what fell flat. This means you need to look up on the success of the social media campaigns you launched. For example, the activity, engagement on all of platforms and kind of content that suits your audience most.

Look upon your previous year’s data reports and change your post time to obtain more target audience and engagement. Moreover, you can switch up to other apps to get more consistent return on investment (ROI). For example, you can change your focus on Facebook instead of Instagram.

  1. Consider Current Trends and How You Might Integrate them into Your Plan

New Year always comes up with new trends, especially for social media where everything moves quickly. In 2017, there are several media trends that will appear, such as follows:

  1. Paid social media
  2. Employee advocacy
  3. Social media training
  4. CEOs on social
  5. Social selling

Be careful in choosing the right trend as not all trends will fit your business goals or brand. For example, social selling is good for financial industry where advisors need to build long-term relationships with clients.

  1. Look for Inspiration from Unconventional Places

Social media is a creative industry. So, keep moving and coming up with new ideas is the best way to keep your channels looking fresh. You can take a look to others for inspiration. For instance, Hootsuite’s social marketing team likes to look at retailers for innovation.

  1. Don’t Get Overwhelmed

Never prepare your social media plan for the whole year in one ago. The best way is to tackle different chunks of your plan and optimize your strategy as you go along. Keep setting up your plan in the beginning of the year, yet knowing that your strategy is flexible. By this way you can switch your goals whenever you feel it is not working anymore.

5 Trends Predicted Will Transform Social Media in 2017

socialmedia_trends_2017

Those who usually work with social media and SEO services have already known that social media is going to be big. As people come up with more innovative types of content and methods of sharing them, some keep wondering what trends will dominate social media in the next year. Hence, there are 5 trends predicted will transform social media in 2017. Here are the big 5.

Social Networking Use Has Shot Up in Past Decade
In the past decade, social networking has experienced a meteoric rise. In fact, it will grow even further in the upcoming years. This makes sense since humans are social creatures. In fact, social media has been a great media to channel a desire to stay connected to others. With social media, today distances are no longer a problem. The number of social media users will grow at 8% in 2017 to a heady 2.39 billion people.

Employees Turn into Beacons for Their Brand
You can use social media to help you get more connected to your employees. In fact, brands have now started turning to employees as brand ambassadors to further their brand image. In other words, using employee social advocacy programs has grown about 191% since 2013.

It integrates elements that already have a connected audience rather than increase social reach through scaling. When you pull this off correctly, it can be much more effective at enticing engagement. So, you can consider utilizing tools like Social Toaster to turn your team into a passionate group of social advocates.

‘Real’ Real-Time Engagement
Since users expect that a brand needs to have a social team on their feed to answer questions and resolve issues. The existence of social media becomes terribly helpful. Social media can be a “real” real-time engagement. In a domino-effect, this has caused brands to start investing heavily into cross-functional social media teams that can keep abreast with the increasing number of client pings every day. Eventually, most brands will have shifted client service entirely to their own social media accounts.

Driving Decisions through Analytics

Now, social media is no longer used as a media for people to get connected. As through marketing aspects, social media is a great source for statistics analysis. In fact, social media analytics has gotten more powerful, comprehensive and easier to be used these days. You can find many popular social analytics tools which are free and can accommodate the needs of most SMBs, such as Buffer, Followerwonk, Iconsquare and many more.

Social Video Wins Again
Many online marketing experts have predicted that image and video will slowly replace text. Even tough, text will still be useful but image and videos will dominate. This is because Brands have evidence that video content is effective and over 76% of B2Bs use them to good effect.