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5 Ways to Build Better Online Reputation through SEO

 

How-SEO-can-help-shape-your-online-reputation

The main purpose of SEO service is to optimize any strategy to boost your website rank in the search results. One of the strategies that you can rely on is to show your “human” side of your business. This strategy will make your business seems more relatable and real. But, how can you show your human side through SEO? The answer is simply by collecting and displaying reviews. In fact, positive and negative reviews are used as a ranking factor. Negative reviews cause bad rank to your site while positive reviews will elevate your rank.

How Do I Take Advantage of Online Reviews and Improve my SEO?
Nowadays, customers wish to get better “transparency” from sellers. Transparency as a business means to open up to criticism and feedback. In detail, the action includes as:

  • Allowing employees to talk about your products and services publicly such as through an employee advocacy program.
  • Establishing 1-to-1 communication channel
  • Asking for feedback
  • Not hiding from criticism
  • Addressing criticism publicly

There will be some reviews that may destroy your reputation. Although, you can remove all the bad reviews but it is not a wise move. The best way is to turn the negative reviews to positive reviews through better customer service experience. Here are 7 tips that you can use to uplift your online reputation management:

  1. Monitor Your Reviews
    Apply social keywords when responding to social media messages directed at your brand. Set a Google Alert to notify you of any news posted about your brand. Therefore, by monitoring people’s reviews, you know what people really want and you can improve your product better.
  1. Friendly and Quick Respond
    Read your reviews daily. If you have more time, you can login to view and respond to social media messages multiple times a day. Make these daily routines as your habit, just like checking your email. In short, try to respond any reviews in less than 24 hours.
  1. Have Personality
    You can learn from many famous online businesses. Amazon is a good example. It always comes with a positive attitude and a willingness to help. Besides, it opens up a conversation in a witty style no matter what you have to say.
  1. Think of SEO as your Digital Business Card
    As it is stated above, good SEO strategies will help you boost your business. It works better than any business cards or flyers. In fact, business directory and profile sites help you accurately list your company online and monitor your reviews. Here are lists of business profile sites, that you can get started:
  • Amazon
  • Angie’s List
  • Better Business Bureau (BBB)
  • Bing Places
  • Citysearch
  • Consumer Reports
  • Demand Force (newer review site)
  • Dex Knows
  • com
  • com
  • Google+ Local/Google Places
  • Home Advisor
  • Insider Pages
  • Judy’s Book
  • MerchantCircle
  • Trip Advisor
  • Yahoo! Local
  • Yellow Pages
  • Yelp!

To gain and monitor your reviews, you can list your business on these sites.

  1. Pay Attention to Reviews on Social Media
    Remember that social media profiles are also part of digital reputation management. Therefore, sites like LinkedIn, Google+ and Facebook are best for business as it has important information and people can post their reviews in these social media.

An Introduction of Schema: Beginner’s Guide to Structured Data

schema

If you work in SEO service field, you might want to know Schema as this tool is terribly helpful for you. Schema is a structured data vocabulary that defines entities, actions and relationships on the internet. By this vocabulary, search engines can easily understand the meanings behind subject matter (entities) on the web. Hence, as a result, it serves a better user experience for internet users. Especially, for a semantic web, these markups become increasingly valuable in effective internet communication.

There are some different languages of code – including RDFa, Microdata and JSON-LD that you can use to implement the mark ups.

RDFa is an acronym for Resource Descriptive Framework in Attributes. It is a form of code that can be added to any HTML, XHTML, and XML-based document.

JSON-LD stands for Javascript Object Notation for Linked Objects. This style of annotation can implement schema by pasting directly in the <head> or <body> tag of a web document. The notation uses “@context” and “@type” attributes to specify the vocabulary (schema.org).

Examples

Here’s a basic example of how the “Book” markup type would look on a webpage using microdata:

Without markup:

 <div>  <h3>Harry Potter and the Chamber of Secrets</h3>  <table summary="Bibliographic Details">  <tr>  <th>Main Author: </th>  <td>Rowling, JK</td>  </tr>  </table>  </div>  <table summary="Holdings details">

With Microdata markup: 

 <div itemscope itemtype="http://schema.org/Book">  <h3 itemprop="name">Harry Potter and the Chamber of Secrets</h3>  <table summary="Bibliographic Details">  <tr>  <th>Main Author: </th>  <td itemprop="author">Rowling, JK</td>  </tr>  </table>  </div>  <table summary="Holdings details">

And here’s the same example in JSON-LD:

<script type="application/ld+json"> {"@context":"http://schema.org/", "@type": "Book", "name": "Harry Potter and the Chamber of Secrets", "author": "Rowling, JK", "offers":{"itemOffered": "#record"}} </script>

Structured Data + Semantic Search

The main purpose of structuring data is to get better communication with search engines like Google. It is because when Google understands entities on a deeper level, it serves better results to searchers.

In fact, Google has clearly stated that properly structured data can enhance you appearance in their search results.

So, what are you waiting for?

If you haven’t convinced yet, we have some examples for you:

  1. With structured reviews, Google can show recipes with the most five star ratings at the top of their results.

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  1. Google display what songs an artist sings as a series of rich cards with structured data on songs and albums.

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For SEOs and marketers, having more structured markups will bring better impacts to their result. In fact, a trend of implementing structured data is known as “semantic SEO.”

How to Add Schema to Your Website

So, are you ready for getting started adding schema to your site? Here are a number of online tools to help you out.

Schema Markup Generator

This tool helps you enter information about a local business, person, product, event, organization, or website.

Schema Markup Validator

Just drag and drop your webpage or line of code to test for any errors or warnings.

SEMrush Site Audit Tool

It will check for markups and tell you what percentage of your website uses Schema, Open graph, Twitter Cards, and Microformats.

Content Markup Guide

You can use this tool for implementing Creative Work Schema to acquire rich snippets.