Tag Archives: SEO

The Good, the Bad, and the Ugly Examples of Link Building

The Good, the Bad, and the Ugly Examples of Link Building

For people who work in SEO service world, it is important to make smart link building decisions. One of the ways is by knowing the difference between the good, the bad, and the ugly examples of link building. Only by identifying what is good and what is bad, you can prevent yourself from making such a mistake. In fact, by knowing the difference, we can create a strategy rather than just building links. Here are the three types of links that you need to know.

The Good Links
What is assumed as good links are organic link building which takes time and effort before it can get be more valuable. This kind of links is difficult to replicate. Hence, it will give you a more dominant position in your market. There are several types of links which are considered as good links, such as follow:

  • Editorial Links

One of the good examples of link is when somebody with good reputation in your field is inspired by you, your company, your products or your service. Thus, they take initiative to write an article about you and link to your website.

Many companies are struggling to get this review, but few can obtain these links. In fact, this type of links is pretty rare to get, but Google will value it extremely high.

  • Guest Blogging

Guest blogging may rank a little below the above examples; they are not be there just for a link but also provide value to their audience. However, you need to be more cautious as Google counts guest posting as a link building tactic. Especially, if you are going away beyond the expectations of value and be extremely conservative in terms of outbound links to your own website. Therefore, to achieve good rank, you need to write something with the intent of building you brand and reaching a larger audience.

  • Niche Directories

You may assume that directories will give you nothing, but highly focused niche directories still offer you a valuable source of links. Find many sources of directories focused on your niche, and their SEO value will vary dramatically, but it’s definitely worth looking into. A good directory should be such follow:
– Instead of accepting anyone who is willing to pay the fee, you need to have a vetting process
– Publish valuable content regularly which can be accessed and indexed by search engines
– Prune broken links regularly from members who no longer have an active website.

 

The Ugly Links
Ugly links are links that don’t produce any contribution to your rank. In the other words, they don’t have much impact on your ranking. All you have is just a waste of time, money, and energy. Therefore, you need to know several kinds of ugly links. Below are kind of ugly links that you should avoid:

  • Guest Posting at Scale

Experienced SEO engineers know that article directories is the hot new thing in SEO world. This program is able to submit your article to thousands of these websites at once. Besides, most of these programs are also able to “spin” or modify the content, causing a “unique” article for each submission.

  • Links From Non-Relevant Websites

Now, Google are smart enough at identifying the topic of a website. They only need to assign significant weight to links which are relevant. So, don’t waste your time to build link building if it isn’t relevant.\

  • Header, Footer, and Sidebar Links

There are certain areas that Google doesn’t give much weight. They include headers, footers, and sidebars. This makes sitewide links become a bad idea unless they are:
– Linking to a relevant sister publication that you own
– Identifying software that runs a website, as you see with most content management, blogging, and e-commerce systems
– Identifying who designed a website

The Bad Links
Bad links are links that will make your site’s rank bad.  If you have these kinds of links, you should disavow it as they absolutely cause penalty when you’re inevitably caught. Unfortunately, Google will remember your action as an attempt to unethically manipulate ranking. Below are examples of bad links that you need to avoid.

  • Paid Links

Buying links from website owner is a big No, as Google will catch buyer or seller of paid links. This is because it will be easier for Google to follow the breadcrumbs to identify the other buyers and sellers.

  • Comment or Forum Spam

Even though, it will be easier to spread links to forum and comment sections of blogs. But, in the other hand, it can destroy your brand by doing this for this is the same with spreading spammy links all over someone else’ website. Besides, you open the risk of a link-based penalty as many website owners are able to report you to Google.

  • General Directories

General directories are also one of the potential epitomes that Google will hate. This is because customers can pay them fee. This is because there are bigger risks that they will accept any website except those promoting porn, gambling, or violence. Therefore, it will provide you with lacks of any useful content as it isn’t relevant to your website.

7 Pop Ups Tricks to Avoid Hurting Your SEO Efforts

Blog5June-01

Using pop-ups add in your website can be a confusing task. Especially since, Google’s mobile has just released its new update, Google’s mobile interstitial penalty. Many web developers are still arguing whether to use or not to use pop ups. In this article, we reveal 7 simple tricks to minimize the risk for using pop-ups without harming your SEO.

  1. Understand Which Interstitials are No-goes

Lately Google’s mobile interstitial penalty has become one of the most popular updates. “Interstitial” is a broad term that refers to most pop-ups, overlays, and modals. However, not all interstitials are considered equally intrusive.

As a general rule of thumb, your mobile page may be devalued if your interstitials are spammy, difficult to dismiss, or diminish your users’ experience. In addition of mobile indexing, this will hurt your positions in the SERPs.

Below are examples of interstitials that make your content less accessible:

  • Content-covering pop-ups which users are forced to close it before they can continue reading.
  • Standalone interstitials that appear before users can access your content.
  • Deceptive page layouts whose above-the-fold portion looks like an interstitial.

Moreover, there are some ads that Google’s known to dislike and has penalized in the past, including:

  • Classic interstitial ads and splash ads that interrupt users since they navigate between pages or before they reach your homepage.
  • Annoying window pop-ups that appear as soon as a user clicks on your page.
  • Welcome mats, new window pop-ups, and other intrusive ads.
  • Confusing overlay modals or easily redirects visitors who accidentally click on them.
  • Intrusive lightbox ads and pop-ups.

These don’t mean that all interstitials are forbidden for interstitials triggered by exit intent are still permitted.

  1. Continue Using Non-Intrusive Interstitials

If Intrusive interstitials are bad, non-intrusive interstitials are oppositely good for your SEO. Non-intrusive interstitials are information such as age verification interstitials, and cookie use notifications. It also includes other pop-ups, such as banner ads; slide ins, in lines and tabs. This is because they take up only 15 percent or less portion of the screen than it is recommended.

The important thing is to avoid covering all of your screen with full-screen overlays, welcome mats, and ad modals. Instead of using them, you can use other options, such as top banners and slide-in boxes.

  1. Switch to Timed Pop Ups

If you have to continue to use pop-ups and overlays, you can try to redesign and change the timing of your interstitials. For instance, you get used to place a pop-up right after a user lands on your page. Now you can display the pop-up before your users leaving your blog post.

Another idea is to limit how long pop-ups are displayed. A pop up that can automatically close after several seconds is way better than one that should be closed.

  1. Watch Out for “Gray Area” Interstitials

You might be surprised that some interstitials might be devalued as Google consider them as intrusive interstitials. They are sticky sidebars, related posts, share button, live chat boxes, and coupon pop-ups. Even though, they may not produce big negative impact on your SEO, but you better avoid them than sorry.

  1. Use Permitted (but Intrusive) Pop-ups cautiously

There are some ads that are definitely interruptive but aren’t penalized yet. This is because Google will inspect them later.

  • Page-to-page interstitials: We all know that Google values good UX, but page to page interstitials are not good UX.
  • Interstitials triggered by exit intent: Pop-ups triggered by exit intent aren’t penalized by the new update. To avoid landing on the wrong side of the interstitial penalty, you can place a no index tag in your code.
  1. Intrusive Ads on Desktop is still Allowed

The easiest way to solve this problem is by hiding pop-ups on mobile devices. However, you can keep using them for desktop visitors. In fact, you can find some pop-up plugins that allow you to display your ads on any particular platforms. However, this is not a permanent solution as intrusive pop ups would diminish your UX. Therefore, it could be penalized under a future update.

  1. Restrict Pop-Ups to Sources Other Than Google Organic Search

Another way to avoid the interstitials penalty is by finding your websites from other sources outside Google organic search results. In addition, don’t feel too pressured to switch, if organic search drives a lot of your traffic and it generates leads. Bear in mind that useful content is above the other things, so one or two interstitial ad won’t lose a website.

5 Ways to Build Better Online Reputation through SEO

 

How-SEO-can-help-shape-your-online-reputation

The main purpose of SEO service is to optimize any strategy to boost your website rank in the search results. One of the strategies that you can rely on is to show your “human” side of your business. This strategy will make your business seems more relatable and real. But, how can you show your human side through SEO? The answer is simply by collecting and displaying reviews. In fact, positive and negative reviews are used as a ranking factor. Negative reviews cause bad rank to your site while positive reviews will elevate your rank.

How Do I Take Advantage of Online Reviews and Improve my SEO?
Nowadays, customers wish to get better “transparency” from sellers. Transparency as a business means to open up to criticism and feedback. In detail, the action includes as:

  • Allowing employees to talk about your products and services publicly such as through an employee advocacy program.
  • Establishing 1-to-1 communication channel
  • Asking for feedback
  • Not hiding from criticism
  • Addressing criticism publicly

There will be some reviews that may destroy your reputation. Although, you can remove all the bad reviews but it is not a wise move. The best way is to turn the negative reviews to positive reviews through better customer service experience. Here are 7 tips that you can use to uplift your online reputation management:

  1. Monitor Your Reviews
    Apply social keywords when responding to social media messages directed at your brand. Set a Google Alert to notify you of any news posted about your brand. Therefore, by monitoring people’s reviews, you know what people really want and you can improve your product better.
  1. Friendly and Quick Respond
    Read your reviews daily. If you have more time, you can login to view and respond to social media messages multiple times a day. Make these daily routines as your habit, just like checking your email. In short, try to respond any reviews in less than 24 hours.
  1. Have Personality
    You can learn from many famous online businesses. Amazon is a good example. It always comes with a positive attitude and a willingness to help. Besides, it opens up a conversation in a witty style no matter what you have to say.
  1. Think of SEO as your Digital Business Card
    As it is stated above, good SEO strategies will help you boost your business. It works better than any business cards or flyers. In fact, business directory and profile sites help you accurately list your company online and monitor your reviews. Here are lists of business profile sites, that you can get started:
  • Amazon
  • Angie’s List
  • Better Business Bureau (BBB)
  • Bing Places
  • Citysearch
  • Consumer Reports
  • Demand Force (newer review site)
  • Dex Knows
  • com
  • com
  • Google+ Local/Google Places
  • Home Advisor
  • Insider Pages
  • Judy’s Book
  • MerchantCircle
  • Trip Advisor
  • Yahoo! Local
  • Yellow Pages
  • Yelp!

To gain and monitor your reviews, you can list your business on these sites.

  1. Pay Attention to Reviews on Social Media
    Remember that social media profiles are also part of digital reputation management. Therefore, sites like LinkedIn, Google+ and Facebook are best for business as it has important information and people can post their reviews in these social media.