Tag Archives: search engine

7 Pop Ups Tricks to Avoid Hurting Your SEO Efforts

Blog5June-01

Using pop-ups add in your website can be a confusing task. Especially since, Google’s mobile has just released its new update, Google’s mobile interstitial penalty. Many web developers are still arguing whether to use or not to use pop ups. In this article, we reveal 7 simple tricks to minimize the risk for using pop-ups without harming your SEO.

  1. Understand Which Interstitials are No-goes

Lately Google’s mobile interstitial penalty has become one of the most popular updates. “Interstitial” is a broad term that refers to most pop-ups, overlays, and modals. However, not all interstitials are considered equally intrusive.

As a general rule of thumb, your mobile page may be devalued if your interstitials are spammy, difficult to dismiss, or diminish your users’ experience. In addition of mobile indexing, this will hurt your positions in the SERPs.

Below are examples of interstitials that make your content less accessible:

  • Content-covering pop-ups which users are forced to close it before they can continue reading.
  • Standalone interstitials that appear before users can access your content.
  • Deceptive page layouts whose above-the-fold portion looks like an interstitial.

Moreover, there are some ads that Google’s known to dislike and has penalized in the past, including:

  • Classic interstitial ads and splash ads that interrupt users since they navigate between pages or before they reach your homepage.
  • Annoying window pop-ups that appear as soon as a user clicks on your page.
  • Welcome mats, new window pop-ups, and other intrusive ads.
  • Confusing overlay modals or easily redirects visitors who accidentally click on them.
  • Intrusive lightbox ads and pop-ups.

These don’t mean that all interstitials are forbidden for interstitials triggered by exit intent are still permitted.

  1. Continue Using Non-Intrusive Interstitials

If Intrusive interstitials are bad, non-intrusive interstitials are oppositely good for your SEO. Non-intrusive interstitials are information such as age verification interstitials, and cookie use notifications. It also includes other pop-ups, such as banner ads; slide ins, in lines and tabs. This is because they take up only 15 percent or less portion of the screen than it is recommended.

The important thing is to avoid covering all of your screen with full-screen overlays, welcome mats, and ad modals. Instead of using them, you can use other options, such as top banners and slide-in boxes.

  1. Switch to Timed Pop Ups

If you have to continue to use pop-ups and overlays, you can try to redesign and change the timing of your interstitials. For instance, you get used to place a pop-up right after a user lands on your page. Now you can display the pop-up before your users leaving your blog post.

Another idea is to limit how long pop-ups are displayed. A pop up that can automatically close after several seconds is way better than one that should be closed.

  1. Watch Out for “Gray Area” Interstitials

You might be surprised that some interstitials might be devalued as Google consider them as intrusive interstitials. They are sticky sidebars, related posts, share button, live chat boxes, and coupon pop-ups. Even though, they may not produce big negative impact on your SEO, but you better avoid them than sorry.

  1. Use Permitted (but Intrusive) Pop-ups cautiously

There are some ads that are definitely interruptive but aren’t penalized yet. This is because Google will inspect them later.

  • Page-to-page interstitials: We all know that Google values good UX, but page to page interstitials are not good UX.
  • Interstitials triggered by exit intent: Pop-ups triggered by exit intent aren’t penalized by the new update. To avoid landing on the wrong side of the interstitial penalty, you can place a no index tag in your code.
  1. Intrusive Ads on Desktop is still Allowed

The easiest way to solve this problem is by hiding pop-ups on mobile devices. However, you can keep using them for desktop visitors. In fact, you can find some pop-up plugins that allow you to display your ads on any particular platforms. However, this is not a permanent solution as intrusive pop ups would diminish your UX. Therefore, it could be penalized under a future update.

  1. Restrict Pop-Ups to Sources Other Than Google Organic Search

Another way to avoid the interstitials penalty is by finding your websites from other sources outside Google organic search results. In addition, don’t feel too pressured to switch, if organic search drives a lot of your traffic and it generates leads. Bear in mind that useful content is above the other things, so one or two interstitial ad won’t lose a website.

Why Machine Learning, Limited Organic Space, and Voice Search can Cause the Death of Organic Search?

voice search

As google will always update their search results, the work of SEO services in maintaining client’s rank site is a never ending process. Recently, many webmasters have noticed that some changes have caused the death of organic search. This includes machine learning, limited organic space, and changes in voice search. So, why these three areas can interrupt your organic search result? Here are the reasons:

  1. With hummingbird algorithm, Google is able to understand conversational language better.
  2. Before the existence of machine learning, Google could address device, location, personal preferences, and etc. But with machine learning, all these things can be addressed quickly and effectively.
  3. There is only less space for organic results in the traditional desktop and mobile formats as the space is shrinking. In the end, it makes the organic result less visible.
  4. Paid listings get more space in the search result.
  5. Mobile internet users have surpassed desktop and will keep increasing.
  6. Voice search users grow quickly.
  7. Personal assistant will be added to all modern Android devices.

All of the above reasons show that with so many algorithm update, Google is getting better and faster at understanding the data. In fact, Google even improves their understanding of conversational language which the result now becomes more excellent.

In the end, all of the facts above don’t mean that SEO is entirely dead it just that it doesn’t look like it does now. So, it’s a time for us to start thinking about how your site should appear and what you can do to improve it. Here are a few suggestions for heading into a brave new world.

  1. Create content that will rank for Q&A and informational queries.
  2. Searcher’s eyes are going to change dramatically and therefore, the quality indicators will also change along the way. Providing the best possible product images, information, videos, guides, etc. will be what separates the results. There will likely be result sets closer to an image search result than a typical SERP now for e-commerce queries, and other query types will likely also change. Staying on top of these changes will be more critical than ever.

 

Google Gives Warning on Repeat Offenders of Safe Browsing

google-gives-warning-on-repeat-offenders-of-safe-browsing

For such a long time, Safe Browsing has been protecting users from any harm on the internet, and has evolved over the years to adapt to the changing nature of threats and user harm. Today, many sites have to violate Google’s Malware, Unwanted Software, Phishing, and Social Engineering Policies show warnings until Google verifies that the site is no longer harmful. The verification can be triggered automatically, or at the request of the webmaster via the Search Console. The verification can be triggered automatically, or at the request of the web developer via the Search console.

In fact, now Google will give warning to those site owners who are maliciously breaking Google’s Safe Browsing policies over and over again. The warning is shown when a user is about to visit a site that having any violation of Google’s Malware, Unwanted Software, Phishing, and Social Engineering Policies.

The warning will stop when Google considers that the site is no longer harmful. However, a site may have to wait just long enough to get the warning removed, and get back to their old activities  and do the harmful practices right after the warning have been removed.

Due to this gap in user protection, we have adjusted our policies to reduce risks borne by end users. Safe Browsing will start to classify these types of sites as “Repeat Offenders.” Repeat offenders are websites that repeatedly switch between compliant and policy violating behavior for the purpose of having a successful review and having warnings removed.

Bear in mind, that a site can be considered as repeat offender, only if their sites intentionally publish harmful content. By this means, a site that happens to get repeatedly hacked will not be considered a repeat offender.

A site which has undergone Google warning related to an actual repeat offender has to bear this warning on their site for at least 30 days. An email will be sent to web developer’s email address associated with Search Console, when Google has identified a site as a repeat offender.