Tag Archives: ranking

5 Ways to Build Better Online Reputation through SEO

 

How-SEO-can-help-shape-your-online-reputation

The main purpose of SEO service is to optimize any strategy to boost your website rank in the search results. One of the strategies that you can rely on is to show your “human” side of your business. This strategy will make your business seems more relatable and real. But, how can you show your human side through SEO? The answer is simply by collecting and displaying reviews. In fact, positive and negative reviews are used as a ranking factor. Negative reviews cause bad rank to your site while positive reviews will elevate your rank.

How Do I Take Advantage of Online Reviews and Improve my SEO?
Nowadays, customers wish to get better “transparency” from sellers. Transparency as a business means to open up to criticism and feedback. In detail, the action includes as:

  • Allowing employees to talk about your products and services publicly such as through an employee advocacy program.
  • Establishing 1-to-1 communication channel
  • Asking for feedback
  • Not hiding from criticism
  • Addressing criticism publicly

There will be some reviews that may destroy your reputation. Although, you can remove all the bad reviews but it is not a wise move. The best way is to turn the negative reviews to positive reviews through better customer service experience. Here are 7 tips that you can use to uplift your online reputation management:

  1. Monitor Your Reviews
    Apply social keywords when responding to social media messages directed at your brand. Set a Google Alert to notify you of any news posted about your brand. Therefore, by monitoring people’s reviews, you know what people really want and you can improve your product better.
  1. Friendly and Quick Respond
    Read your reviews daily. If you have more time, you can login to view and respond to social media messages multiple times a day. Make these daily routines as your habit, just like checking your email. In short, try to respond any reviews in less than 24 hours.
  1. Have Personality
    You can learn from many famous online businesses. Amazon is a good example. It always comes with a positive attitude and a willingness to help. Besides, it opens up a conversation in a witty style no matter what you have to say.
  1. Think of SEO as your Digital Business Card
    As it is stated above, good SEO strategies will help you boost your business. It works better than any business cards or flyers. In fact, business directory and profile sites help you accurately list your company online and monitor your reviews. Here are lists of business profile sites, that you can get started:
  • Amazon
  • Angie’s List
  • Better Business Bureau (BBB)
  • Bing Places
  • Citysearch
  • Consumer Reports
  • Demand Force (newer review site)
  • Dex Knows
  • com
  • com
  • Google+ Local/Google Places
  • Home Advisor
  • Insider Pages
  • Judy’s Book
  • MerchantCircle
  • Trip Advisor
  • Yahoo! Local
  • Yellow Pages
  • Yelp!

To gain and monitor your reviews, you can list your business on these sites.

  1. Pay Attention to Reviews on Social Media
    Remember that social media profiles are also part of digital reputation management. Therefore, sites like LinkedIn, Google+ and Facebook are best for business as it has important information and people can post their reviews in these social media.

Why Crawl Budget and URL Scheduling Might Impact Rankings in Website Migrations

why-crawl-budget-and-url-scheduling-might-impact-rankings-in-website-migrations

During a migration, many webmasters will notice that there is turbulence happens in PageRank, this is because all signals impacting rankings haven’t passed to the new pages yet, so they assume that PageRank was lost. Besides, Googlebot also needs to collect huge amounts of data for collation in logs, mapping and updated internally, and rankings which can fluctuate throughout this process. If you are a SEO service engineer or web developer, you may need to read the following passages to understand why website migration can impact on their PageRank.

Crawl Budget = host load + URL scheduling combined

URL scheduling is important since they will show what does Googlebot want to visit (URLs), and how often?” while host load is based around “what can Googlebot visit from an Ip/host, based on capacity and server resources?” Both of them still matter in migrations, together, these make up “crawl budget” for an IP or host.

This will not bring a lot of impact, if you only have few pages of websites, but this things terribly matter when you have an e-commerce of news site with tens of thousands, hundreds of thousands, or more URLs. Sometimes, even crawling tools prior to migration “go live,” cannot detect any wrongs but the result will show that there any rankings and overall visibility drops.

This can be caused by “any late and very late signals in transit”, rather than “lost signals.” In fact, some signals could even take months to pass since Googlebot does not crawl large websites like crawling tools do.

Change Management/Freshness is Important

Everyone knows that change frequency impacts crawl frequency and URLs change all the time on the web. Keeping probability of embarrassment for search engines (the “embarrassment metric”) by returning stale content in search results below acceptable thresholds is key, and it must be managed efficiently. In order to avoid any “embarrassment”, scheduling systems are made to prioritize crawling important pages which change frequently over less important pages, such as those with insignificant changes or low-authority pages.

These kinds of key pages will be easily seen by search engine users versus pages which don’t get found often in search engine results pages. This also shows that search engines learn over time the important change frequency on web pages by comparing the latest with previous copies of the page to detect patterns of critical change frequency.

Why can’t Googlebot visit migrated pages all at once?

The above explanation has given us two conclusions; first Googlebots usually arrive at a website with a purpose, a “work schedule,” and a “bucket list” of URLs to crawl during a visit. Googlebot will surely complete its bucket list and checks around to see if there is anything more important that the URLs on the original bucket list that may also need collecting.

Furthermore, if there is important URLs, Googlebot may go a little further and crawl these other important URLs as well. If nothing further important is discovered, Googlebot returns for another bucket list to visit on your site next time.

Since Googlebot is mostly focusing on very few (important) URLs,  wheterh you’ve recently migrated a site or not, with occasional visits from time to time to those deemed least important, or not expected to have changed materially very often.

Moreover, Googlebot will likely send a signal to tell us if there is a migration of some sort underway over there when Googlebot comes across lots of redirection response codes. Once again, mostly only the most important migrating URLs will get crawled as a priority, and maybe more frequently than they normally would, too. Due to this, it is importance to know several factors, aside from page importance and change frequency that would make URLs be visited. They are limited search engine resources, host load, and URL queues an low importance of migrating pages.

Google Increasing Mobile Friendly Ranking Boost in May

Have your web developer made your site mobile friendly yet? Well, you better prepare as this May Google is increasing the mobile friendly ranking boost associated with pages that are mobile friendly. If you haven’t convinced yet about this phenomenon, you can read the article below to get more persuaded and discover what it will bring to the search result.

Is Just the Strength of the Ranking Signal Being Increased?

Last year, Google has launched the mobile friendly algo where it filters every page whether it mobile friendly or not. If it was, it got the tag in the search results and the associated ranking boost. In fact, there were no other signals applied to it that would make a difference on how strong that boost was.

Will Any Other Factors Increase the Ranking Signal?

Even though, there is a rumor that page speed can be one of the things that will be added to the mobile friendly signal, but it doesn’t appear to be yet.

Any Other Changes Being Made That Affect Mobile-Friendliness of a Site?

Google spokesperson has stated that nothing in the changing can cause any lose in mobile-friendliness. So if your site is mobile friendly today, as long as nothing changes in the meantime, it will still be mobile friendly when the boost is increased in May.

The only changes that is occurred since mobile-friendly launched is that app interstitials now cause a page to lose its mobile tag and boost.

Intent is still important

Even if the site isn’t mobile friendly, there is always concern about whether a popular brand will still rank for their brand name. And it seems that Google is still taking this into account.

“And remember, the intent of the search query is still a very strong signal-so even if a page with high quality content is not mobile-friendly. It could still rank well if it has great, relevant content.

Moreover, people surely expect that brand name to come up first in the search results or at the very least when they search for a specific brand name, they expect that brand name to come up first in the search results or at the very least, a one of the top results.

In fact, Mobile friendliness is one of many ranking factors in search. If Google doesn’t serve that brand’s pages just because it isn’t mobile friendly, the users will think that Google is not good because they cannot find what they are looking for. And if a user does end up on a brand’s site that offers a horrible mobile user experience, then it will affect badly on the brand itself.