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5 Ways to Choose a Perfect Domain Name

domain name

Domain name is the key element of your site, especially if you are working in SEO service area. But, why this short line of words can be that important? There are 3 main reasons why you should put more effort on your domain name. First, it is because it’s your site’s first impression, it affects SEO, and it defines your brand. So, you know why it is important to have a perfect domain name. Now, it’s your turn to create one. Here are some tips that you can do to produce a perfect domain name.

  1. Brand-able Over Generic

Your domain name is terribly important as it is where visitors will find, remember, and share your company name. Therefore, a good domain name should not only easy to remember but also engage good meaning. This way, it will increase people’s trust on your site. For example, “UnitedHealthCareOnline.com” and “Anthem.com” emphasizes better meaning rather than Newhealthinsurance.com or Healthinsurancesort.com. This is because those names stand for something. Furthermore, those names provide trust factor for those who hear it.

  1. Easy to type and Easy to Pronounce

Avoid creating too complicated domain name. Consider to use easy to spell name, such as Google, Facebook, Twitter, Instagram, yahoo, CNN and many others. You can ask 10 people to spell or pronounce your domain name. If more than a few people struggle to pronounce it, you need to simplify it.

Therefore, you should also avoid any hyphens and numbers usage as this will make things more difficult. So, only use letters on your domain name.

  1. Consider Using Keywords

In order to improve your SEO, using keywords on your domain name is such a good move. However, you need to consider it carefully. Sometimes, using keywords can cause your domain name sounded and looked awkward. Then it can be end up as generic. Therefore, you better put your keywords at the beginning of your domain. It will work on your ranking powerfully.

  1. Use the Right Domain Name Extension

When it comes to choosing your domain name “.com” is still the best. However, if you would like to have other options, you can go with second option, “.net” and third option, “.org”. Remember to always avoid using weird extension, such as “.club”, “.space”, “.pizza” and so on.

  1. Use a Domain Name Generator to Gather Ideas

At this point, you have all you need to create a good domain name. However, what if you don’t have time to think about a perfect name for your domain? or your perfect name has been taken already? Don’t worry you can use domain name generators. These generators can find fresh and available name for your domains. For example, you can try Wordoid, Lean Domain Search, or DomainHole.

When can You Use Canonical or 301 Redirect?

when-should-you-choose-canonical-vs-301-redirect

At some cases, you may find you have no opt unless applying a duplicate content which is quite a problem that every web developers will be confronted with. But don’t worry as you can choose to either make use of canonical tags or 301 redirects to avoid any duplicate content. But when you can use the right method between the two of them? Below are several scenarios that you can choose.

Scenario 1: Similar Products with Similar Descriptions in an Online Shop

If you are online shop owners, you may often face a situation where you have similar or almost identical products (e.g. same color or model number). Hence, these products will have similar product descriptions but will be indexed with differing URLs.

Providing an indication of the product in the URLs also will let users know what to expect when clicking on the link. Moreover, multiple URLs for similar products also lead to duplicate content in search engines.

Due to this, you need to avoid having any duplicate content since it is important that only one URL is indexed by Google and canonical tag is the easiest way to do this. With Canonical tag, Google will know which URL to index.

Scenario 2: Conversion of the Website from HTTP to HTTPs

Since the increase of user’s security, many websites are being converted to the encrypted https version. However, this change will lead to much duplicate content, as Google indexes both the http and the https version. In this case, a 301 redirect can be used to avoid this problem since it will redirect the http version of the website to the https version.  By permanently redirecting those sites, you will increase the loading time significantly.

  • The solution for smaller websites: All web pages are redirected to the https version via the 301 redirect.
  • The solution for very large websites: The rel=canonical refers to the https version as the original URL. This way, crawlers are encouraged to index the https version.

Scenario 3: Relaunch of a Website with an URL Alteration

Another case, if your website has reached a top place in Google Page, but because of several reasons you need to turn it down temporarily, and relaunch it again, a search engine indexes the exact URL of an individual web page, and if the structure of the website is changed, almost none of the web pages will keep their URL.

To help you minimize the risk for having any domain transfer, you can forward the old domain URL to the new domain URL via a 301 redirect. By this way, users can find the new URL without have to cope with error pages or receiving browser messages that the complete website is unavailable.