Tag Archives: marketing

How to Retain your Brand Message from Being Hijacked by Surrounding Content

How to Retain your Brand Message from Being Hijacked by Surrounding Content

Whether you are offline or online marketer, the term of “brand safety” is still in the top of mind for all marketers and advertisers.  In fact, brand safety should also be understood by people who work in SEO service as it relates with the way you convey your content. There are several questions that you can ask before providing brand in your content. These questions relate to how they protect their brands and still keeping their brands point of view.

  1. What measures are being taken to ensure safe contexts?

Your agencies who make decision about the brands should understand that slavish adherence to a singular metric like CPC or CPA will cause long-term brand damage.

In this case, your brands should be able to communicate very well with the agencies. This will make sure that the ads are and will be placed into safe contexts. Moreover, “contexts” here will consider where the ad will be placed and what else appears on that page. To deliver a sound strategy and game plan, you can put it directly on the agency. Then, push them to create some kind of crisis plan in the event something bad arises.

  1. Employ a Context Marketing Strategy

Creating a context doesn’t mean that you create a whole bunch of text. But, a good brand should ensure that they are clear on their ideal behaviors. In the other words, they should seek to manage all aspects of their communication. This is why all brands should have a context marketing strategy. For instances, even though, your brand may attract lots of consumers, but sometimes this is not the context you want your message to be received in.

  1. Is the Brand’s Message Truly at the Right Outlet?

In marketing 101, you are dictated that you should always know your target audience and the media that they consume. Sometimes it will require you to repeat this simple logic; however different environments will suit different brands. For example, you cannot sell your obesity product on Mc Donald’s.

Therefore, it is important to match the creativity with the sense and tone of the outlet you’re advertising on. For example, if you put your ads next to ISIS propaganda on YouTube, people would think that the brands are funding terrorism. Therefore, it is better to put away politics in your brand campaign as it will cause big moral dilemmas. In fact, change in political climate will cause consumers to watch brand behavior ever more carefully.

5 Strong Reasons Why You Need to Improve Your Organic CTR Rate Right Now

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Many SEO services acknowledge that links and content are two of the most essential things in SEO. In fact, this is no longer a secret as your competitor may pursue the same things. They also know that they have to build an amazing link profile and create the greatest content that they can make.

So, what makes your SEO effort stands out from the rest? The answer is your organic click-through rate (CTR). Below are 5 reasons that will explain why improving your organic CTR can make your SEO result gets better. Check this out!

  1. CTR Impacts Ranking

According to Paul Haahr at SMX West, Google is constantly conducting A/B experiments on search results, looking for changes in click patterns. This is because Google wants to provide the best answer to users. One of the most important element that Google uses as its measurement as its success is clicks.

For example, both of you and your competitor answer the query and neither page has an advantage in links. But your competitor’s page ranks #1 and your page ranks #2. What makes the difference? And what’s the easiest way to beat your competitor page ranks.

Can longer content win? Or building more links help? The answer is by getting more people click on your result. This is how Google will consider your page as the best result for searchers, because more people are clicking on it and engaging with it.

  1. Beat the Competition with Engagement Metrics

To assess whether your page has a good quality, Google will see your page through three key elements: expertise, authoritativeness, and trustworthiness. This means Google is looking at the content of your entire website, not just individual pages. To obtain higher engagement metrics, you need to work hard to have higher than expected engagement metrics.

Moreover, Google will also asses the users’ behavior on your site. For example, if your visitors’ bounce back is high, that’s a huge signal that your page doesn’t provide what searchers are looking for. So, having high task completion rates is also one of the biggest considerations that determine your success. As a result, Google will reward your higher task completion rates with expertise, authority, and trust.

  1. Users Click on Awesome Headlines

What makes an awesome headline? According to BuzzSumo, there are five common elements present in all viral headlines: format, emotion, content type, promise and topic.

What would a super clickable headline look like? Well, BuzzFeed is a master of these. One of their most shared posts in the past was “27 Amazing Charts That Will Turn You Into A Baking Whiz”. Let’s break it down:

  1. Pages with Low CTR are Website Cancer

Your content cannot be considered as great if nobody clicks on it. Actually, this is what Panda is aimed for. The update is made to assess your website’s content as creating content for the sake of search engine can be dangerous. Moreover, in the long run, it will lead to a death spiral of lost rankings and traffic if there are so many people are bouncing off your site.

  1. You can Influence Search Volume and CTR

Targeting people who have never known about your brand will be more difficult than targeting the same keywords to people who have never heard of you. Therefore, to increase your organic CTRs, you can use social media, such as Facebook and Twitter ads to promote your brand. Besides that it is efficient, the ads are also inexpensive.

Remember that people who know your business will have bigger tendency to click on an organic result from you when they see your brand name in the organic search results. The importance thing is that people know who you are and that you do, only by this you can drive more traffic and see higher CTRs.

5 Tips to Compose Your 2017 Social Media Strategy

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Trends always come and go. So, preparing your business goals in the beginning of the year is a must thing to do. Especially, if you are a social media marketer or a SEO analyst, as SEO service needs social media to support their SEO campaign. Below are several tips of social media strategy that you could follow in 2017.

  1. Start by Establishing Your Goals

First thing is to set your goals. Your goals might be the same or different with last year, they’ve depend on how good you have accomplished your last year goals. Good goals should be specific, measureable, attainable, relevant, and time-bound.

  1. Conduct Social Media Audit

By conducting a social media audit, you can figure out what worked and what fell flat. This means you need to look up on the success of the social media campaigns you launched. For example, the activity, engagement on all of platforms and kind of content that suits your audience most.

Look upon your previous year’s data reports and change your post time to obtain more target audience and engagement. Moreover, you can switch up to other apps to get more consistent return on investment (ROI). For example, you can change your focus on Facebook instead of Instagram.

  1. Consider Current Trends and How You Might Integrate them into Your Plan

New Year always comes up with new trends, especially for social media where everything moves quickly. In 2017, there are several media trends that will appear, such as follows:

  1. Paid social media
  2. Employee advocacy
  3. Social media training
  4. CEOs on social
  5. Social selling

Be careful in choosing the right trend as not all trends will fit your business goals or brand. For example, social selling is good for financial industry where advisors need to build long-term relationships with clients.

  1. Look for Inspiration from Unconventional Places

Social media is a creative industry. So, keep moving and coming up with new ideas is the best way to keep your channels looking fresh. You can take a look to others for inspiration. For instance, Hootsuite’s social marketing team likes to look at retailers for innovation.

  1. Don’t Get Overwhelmed

Never prepare your social media plan for the whole year in one ago. The best way is to tackle different chunks of your plan and optimize your strategy as you go along. Keep setting up your plan in the beginning of the year, yet knowing that your strategy is flexible. By this way you can switch your goals whenever you feel it is not working anymore.