Tag Archives: layout

5 Killer Ways to Influence User Behavior

In order to influence the behavior of users, websites should employ psychological techniques. Hence, web designers should understand how mind works and how people make decisions. This is crucial as people will interact to a site through site’s design, so your users will determine whether your site has been successfully interpreted what they want. Here are 5 killer ways that can influence your user behavior.

  1. Apply the Scarcity Effect

People tend to take action when they know that something has limited quantities or availability. Therefore, you can create something that others might not have access, this makes it becomes exclusive. Besides, people also more appreciate things coming in limited quantities. This is called the scarcity effect.  So, you can use this to your advantage such as using timers in your design elements while your user is making decision.

You can also show users quantities of certain items are limited, or have flash sales on items that only last a certain time on ecommerce site. Moreover, you can allow users to upgrade and access exclusive premium content on a content-focused website. If you’re releasing a new product or major update, give people ‘exclusive invitations’ and  let them only invite a limited number of friends to have a sneak preview.

  1. Apply Persuasion Tactically over the User Journey

Persuasion is a combination of stimulation, context, and behavior. Therefore, it cannot work in isolation. To persuade more users, you can apply scarcity as a persuasive message, ask a high price for money, or create social proof to validate your product with the wisdom of the crowds. There are three fundamental dimensions of consumer behavior, such as emotion, motivation, and ability to use persuasion effectively. Segment strategically in a data-driven manner, gain insight into their journey, and understand the assumptions and values that your customers are bringing into the process. Then apply persuasive techniques tactically, whether it is aiming at an impulsive click or tap, or to improve the brand perception (and re-engagement) over the course of several visits. But, doing it the other way will alienate and infuriate your users.

  1. Design a Great Service

To influence user behavior, you may have to involve cognitive biases, and then do a bunch of A/B tests. You’ll get some uplifts and you’ll probably feel good about yourself. In fact, the best way is to influence user behavior is to design a great service that fulfils user needs. When you fulfil their needs, good service comes along the way.

  1. Know your Boundaries

By knowing your boundaries, you will not approach a project where there was the potential to use design for the wrong ends. This encourages me to develop my own code of conduct:

  1. Don’t trick
  2. Don’t cheat
  3. Don’t lie
  4. Provide positive benefit
  1. Consider What People are Trying to Achieve

Since we don’t know what causes of behavior, we tend to guess and misallocate our resources. Apart from intuition, which is hard to reproduce, the best clues I’ve been able to find have come from a process of analysis of ‘jobs to be done’ for the consumer. This is not a utilitarian view of intention or a measurement of economic value. In fact, it’s an understanding of the urges people feel that comple them to do things.

So, it is important to understand what they are actually trying to achieve and provide ways for them to achieve that. This is what UX analysis and design is all about.

How to Avoid Design Fails through a Usability Test

how-to-avoid-a-design-fails-through-a-usability-test

As web designers, one of the lessons that will come in handy is learning objectives. With these objectives, a designer will figure out whether a design has passed or failed a usability test. Here are few things that you should know.

Verbs are Magical

One of the books that can teach you about learning objectives is George Piskurich’s Rapid Instructional Design. These books will provide you with list of behaviors to start your success criteria.

For example, you need to describe or demonstrate your objectives for comprehension rather than just understand it.

After obtain a higher level, a participant might develop their work stage into “explain” or “organize”, and even “create” or “evaluate”.

Think through the End of the Session

When you start planning your next usability test and you’re working on tasks, you can ask yourself a simple question like, “What should a user be able to do with this design?”

This question will take you to these answers:

  • Track three hours of time for a particular project;
  • Generate an invoice to a client based on that tracked time;
  • Describe the difference between tracking time and logging time.

Those three statements will guide you to give three success criteria to the participants. Success is different with tasks, even though it may sound similar. Success criteria are for your team, while the task is for the participant in the context of the usability session. In fact, in the explanation above, you’ll see that success criteria are about describing something. For instance, following-up question to a task rather than completing a task.

Stakeholders Love Success Criteria

Since stakeholders’ orientation is on your results rather than on your process. They will be terribly irritated, if your presentation of the results is vague.

So, using success criteria can help you clarify whether your design is really successful. They make it easier to share those results.

To help you track your success criteria, you can create a simple table with a color coding, such as below:

web designer

On the table, you can find where the problems are and grounds the results in the experiences of actual participants.

Create Beautiful Gradient Transitions with Granim.js

create-beautiful-gradient-transitions-with-granim-js

In web design, some features are made only for the sake of beauty while others are made for functional purpose. Gradient transitions are one of designs that made solely for show but they are quite popular and entertaining.

Now you can build gradient transitions with Granim.js. The result will look smooth and mesh nicely in any website. In fact, Granim may be the only JS library that managing gradient transitions and offer the perfect solution. Besides, it’s built on Vanilla JavaScript, so it can run alongside jQuery or any other JS library.

To get started with granim.js, you can drop the file into your page. You can also download a copy from GitHub or host one from a live CDN.

Here’s a basic code sample from the GitHub repo:

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<!– Create a canvas element –>

<canvas id=”granim-canvas”></canvas>

<!– Create a Granim instance –>

<script>

var granimInstance = new Granim({

element: ‘#granim-canvas’,

name: ‘granim’,

opacity: [1, 1],

states : {

“default-state”: {

gradients: [

[‘#834D9B’, ‘#D04ED6’],

[‘#1CD8D2’, ‘#93EDC7’]

]

}

}

});

</script>

It may look simple, but things can get more complicated than this. That’s why; you need to learn more on some examples. Then, find code snippets under each example to create gradient transitions for image backgrounds and even image masks.

The image masks can be used for a logo, for instance a PNG image, which gets hidden behind a gradient. Gradient will slowly transitions throughout the text which is as a result create a JS-animated logo.

Example

The example above takes a lot of JS/CSS code, so basically it’s not a simple implementation. But, you’ll find it is easier to be setup and customized after several practices. In fact, it’s the absolute best solution for any project as it is the only true gradient transition library online.

If you have any issues, you can check the issues tab, since the library is still updated semi-frequently. It’s only a pretty small library where there are no many things that need updating. This is also the strong reason why Granim.js can be a reliable solution for any site small or large.