Tag Archives: keyword

5 Strong Reasons Why You Need to Improve Your Organic CTR Rate Right Now

5-strong-reasons-why-you-need-to-improve-your-organic-ctr-rate-right-now

 

 

 

 

 

Many SEO services acknowledge that links and content are two of the most essential things in SEO. In fact, this is no longer a secret as your competitor may pursue the same things. They also know that they have to build an amazing link profile and create the greatest content that they can make.

So, what makes your SEO effort stands out from the rest? The answer is your organic click-through rate (CTR). Below are 5 reasons that will explain why improving your organic CTR can make your SEO result gets better. Check this out!

  1. CTR Impacts Ranking

According to Paul Haahr at SMX West, Google is constantly conducting A/B experiments on search results, looking for changes in click patterns. This is because Google wants to provide the best answer to users. One of the most important element that Google uses as its measurement as its success is clicks.

For example, both of you and your competitor answer the query and neither page has an advantage in links. But your competitor’s page ranks #1 and your page ranks #2. What makes the difference? And what’s the easiest way to beat your competitor page ranks.

Can longer content win? Or building more links help? The answer is by getting more people click on your result. This is how Google will consider your page as the best result for searchers, because more people are clicking on it and engaging with it.

  1. Beat the Competition with Engagement Metrics

To assess whether your page has a good quality, Google will see your page through three key elements: expertise, authoritativeness, and trustworthiness. This means Google is looking at the content of your entire website, not just individual pages. To obtain higher engagement metrics, you need to work hard to have higher than expected engagement metrics.

Moreover, Google will also asses the users’ behavior on your site. For example, if your visitors’ bounce back is high, that’s a huge signal that your page doesn’t provide what searchers are looking for. So, having high task completion rates is also one of the biggest considerations that determine your success. As a result, Google will reward your higher task completion rates with expertise, authority, and trust.

  1. Users Click on Awesome Headlines

What makes an awesome headline? According to BuzzSumo, there are five common elements present in all viral headlines: format, emotion, content type, promise and topic.

What would a super clickable headline look like? Well, BuzzFeed is a master of these. One of their most shared posts in the past was “27 Amazing Charts That Will Turn You Into A Baking Whiz”. Let’s break it down:

  1. Pages with Low CTR are Website Cancer

Your content cannot be considered as great if nobody clicks on it. Actually, this is what Panda is aimed for. The update is made to assess your website’s content as creating content for the sake of search engine can be dangerous. Moreover, in the long run, it will lead to a death spiral of lost rankings and traffic if there are so many people are bouncing off your site.

  1. You can Influence Search Volume and CTR

Targeting people who have never known about your brand will be more difficult than targeting the same keywords to people who have never heard of you. Therefore, to increase your organic CTRs, you can use social media, such as Facebook and Twitter ads to promote your brand. Besides that it is efficient, the ads are also inexpensive.

Remember that people who know your business will have bigger tendency to click on an organic result from you when they see your brand name in the organic search results. The importance thing is that people know who you are and that you do, only by this you can drive more traffic and see higher CTRs.

In-Depth Checklist for International Service

International SEO An In Depth Checklist_1

For some reasons many SEO services think the need of international SEO as part of their campaign. However, few only conduct international SEO since international SEO is a challenging task. Therefore, to help you conduct international SEO we provide you with several steps, such as follow.

Find Your Current International Audience

Doing research is the first step that you should take before let your SEO goes international, so gauge current and potential interest by looking at your site traffic by country in Google Analytics. Find the countries that your traffic originates from by opening the location report under Geo and sort by sessions. These top listed countries are your top candidates to get their own targeted sites or pages.

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The next step is to open up the Google Search Console Search Analytics report and filter by country. Check the boxes for impressions, click through rate (CTR) and position. A country who contributes lots of click will receive a large number of impressions and have higher average positions are good starting points for international targeting. In fact, it is easier to rank well in countries where you’ve already gained some transaction.

Determine Language vs. Country Targeting

Now there are two ways that can make your site goes international, you can choose to create sites in alternate languages, or to target them geographically? It looks like two of them works oppositely, but it will have big impact on how you go about creating your international site.

Both of them have their own weakness and strength:

  • Language:

You’ll get widen reach of audience once you have optimized your pages by language. Since people in French will be relevant and accessible to French speakers all over the world. It will also make translating/creating simpler since you won’t need to optimize it for specific cultures or markets. The downside is that your content will have to be generic and free of idiomatic phrases that may not be used globally.

  • Country:

You can provide more discounts, sales and other offers since you’ll be able to really target your content. Linguistic variations, like the differences between British, Canadian, Australian, and American English will not bother you anymore. In fact, since the SEO will be limited into a single country, therefore you need to do any market research to optimize your content for local buying behaviors.

Decide which URL Structure is Best for You

Arranging the best URL structure is necessary for your SEO site and there are three options for URL structure that is good for international websites:

  • Country code to-level domains (ccTLD)

ccTLDs is quite self-explanatory: they use country codes in their domain name or domain extension, instead of the generic.com, .org or .net. In fact, the biggest advantage of using a ccTLD is because it does your geotargeting for you. When Google sees example.co.uk or example.it, it knows that those sites should serve United Kingdom and Italy’s users.

  • Subdomains

Another way to build up a lot of brand awareness globally is by using language or country-specific subdomains as the way to go for a company. Moreover, you need to make sure to use Google Search Console’s International Targeting if you do create geotargeted subdomains. This will make sure that Google will use that subdomain in searches in the appropriate country.

  • Subfolders (also called subdirectories)

The main advantage of having subfolder is that because it is the fastest and easiest option to implement, as they just require you to create a few extra folders for each country and/or language. Due to this, subfolders are a great option for smaller companies. However, subfolders somewhat can be ambiguous for both human users and search engines since people will be confuse, for instance is /fr/ meant for users in France or for all French speakers?

How to Build a Killer Content

How to Build a Killer Content → Keyword Map for SEO-01

Have your content been highly targeted? As web developers develop a website is a thing but optimize a site is another thing. Content is part of webs that is usually optimized. The better optimized your content is the more engaged your site with better SEO result. In fact optimized article will easily turn your marketing campaign into a successful one. Below are some tips that can show you how to build a killer content.

  • SEO Cartography

Creating a map for SEO keywords is terribly helpful in terms of figuring the best possible keywords for your content. There are many tools that can assist you in providing good data for your SEO cartography although you cannot wish for great software to do this right now. You may have done it through the old ways by using Excel or Google Spreadsheets, either one work fine. However, in order to get better data, you can use other tools, such as screaming frog or stat to help you collect best data.

SEO cartography

  • Columns

All SEO engineer wish that all of their keywords mapped to all their URLs. However, reality rarely comes as exact as we wish for it, for example, many SEO engineers discover that some keywords don’t have any URL or you probably have some URLs for which you have no keyword. Essentially you haven’t intentionally targeted a keyword with that page yet, and this might actually help you prioritize and try and do some of that.

So, asking questions like, how much search volume does this get? You’re going to try and estimate or use a tool to give you a grade around the title, the content, maybe the URL itself, load speed, and engagement. You can find out the engagement by browsing the rate or time on site or pages per visit or some combination of all of those things.

Moreover, in order to get data becomes more accurate you might consider adding things like these:

  • Anchor text if you want to analyze your internal and external anchor text.
  • Google Search Console click-through rates for some of the keywords here and add that data in. We all know Google Search Console, not phenomenal data, but sometimes can be useful.

If you’re trying to prioritize a big keyword research function, you might have more keyword-driven metrics, like the things in Keyword Explorer:

  • Keyword difficulty
  • Click-through rate opportunity
  • Important Score, your custom Important Score, your potential. You might order these differently based on those kinds of things.
  • Page level conversion rate. How much does this contribute to content that converts on my site? How well does it convert directly? Those types of things.

Proceed to the Route

So, what are the benefits that SEO cartography may provide to you?

  • Identify keywords that have no content mapped to them
  • Identify on-page opportunities to improve
  • Identify content without intentional keyword targeting
  • Identify link building needs
  • Prioritize and focus your work